“My first few albums were all leading up to this in my mind,” says the English artist known as Rex Orange County, speaking of his intimate yet musically fierce forthcoming album. “This is exactly what I’ve always wanted to make.”

Aptly titled The Alexander Technique, out Sept. 6 on RCA, the album does indeed feel like a defining work. Rex (born Alexander O’Connor) started the project back in 2020, around the same time he was crafting his third album, Who Cares?, on which he worked almost exclusively with Dutch musician and songwriter Benny Sings.

For Alexander, the 26-year-old artist took an entirely different approach. Enlisting his “two best friends,” Jim Reed and Teo Halm, Rex welcomed more collaborators than ever before – particularly musicians, including bass player Pino Palladino, keys players Cory Henry, Finn Carter and Reuben James and pedal steel guitarist Henry Webb-Jenkins. “Particularly those first couple albums I was very like, ‘Please don’t touch this, I know how it should be,’” says Rex. “This was the first time that I had different people’s ideas flying around – and way more songs.”

Eventually, he realized that Who Cares not only had to be released first, but that The Alexander Technique deserved much more time, saying it “was more ambitious as a whole.” As a result, the artist has emerged with his longest album yet, boasting a tracklist of 16 songs compared to his usual 10. “I never did that before,” he says of the “intense” experience – describing what sounds like a thorough emotional purge. “That’s why it’s the technique.”

“I had this weird thing for the first three years of my career where every song that came out was every song I’d ever written,” he continues. “I had no reason to create one that wasn’t gonna [make it]. I thought it would just confuse me. Which, I’ll admit, it does. But [this album] has evolved so much over such a long time. The deeper you dig, the more you find.”

Since the release of his critically acclaimed debut album, Apricot Princess, in 2017 – which established Rex Orange County as a brutally honest songwriter and well-versed musician – his formulaic approach to album building has worked just fine. His 2019 project Pony debuted at No. 3 on the Billboard 200 and placed him at the forefront of a generation that blended indie alternative-pop with raw writing. 

And while Who Cares? (which debuted at No. 5 on the tally) took bigger pop swings to support its more positive lyricism, Rex assures that The Alexander Technique is where his more emotional writing from that period of time ended up. (In the fall of 2022, the artist pleaded not guilty to six charges of sexual assault; by that December, all charges were dropped.) “It felt like this album was maybe more of a diary entry – what I was getting into and the level of emotional depth,” he says. 

Elsewhere, there’s a personal favorite, “Guitar Song,” which was the first track he made with Reed and Halm. (“The way it sounds is pretty much the way it sounded on the day we made it in 2021 – it’s free and the ending is mental,” he says). He calls “Look Me In the Eyes,” on which he collaborated with James Blake, “the most heartbreaking song I’ve ever heard.” And on standout “Therapy,” he speaks of entering the industry at 17 and therapy at 22 – “and no, I don’t regret a thing,” he sings. “I came up, I fell down, and then I found peace.”

Despite the lengthy runtime, clocking in at just over 50 minutes, Alexander is a masterclass in being succinct, with its opening song “Alexander” – the first song Rex wrote for this album – as the most perfect example. On the near-five-minute song, Rex speak-sings over the piano, as if filling time in between songs at an intimate, dim-lit jazz bar. (Stevie Wonder is a favorite of his.) 

“It was written quite quickly, and that doesn’t always happen for me,” he says of the song, in which he recounts the true story of a frustrating visit to the doctor’s office in 2019. While there, he complained of ongoing back pain, only to be told it was more likely stress and anger and an unsettled mind that was causing him to hurt. “In a weird way, I feel like maybe he was right/I may be using my back pain to distract from the pain of life/Feel it all externally when really it’s just inside,” sings Rex.

“I don’t want a whole album of five-minute stories of me talking over piano, but I do want every song to feel this concise and thoughtful,” he says. “So I was setting myself up for quite a task.”

Ultimately, “Alexander” helped set the tone of the entire album, down to its double entendre of a title. While there is an Alexander Technique – known to help with inner balance, both mentally and physically as a focus of the practice is posture – Rex says that writing this album was what ultimately made him stronger in the end. “As much as I really do still have terrible posture, it was more so being honest – that’s my actual Alexander Technique,” he says. “Me being myself rather than Rex Orange County.”

He plans to translate that shift to his upcoming tour, calling it (much like the album) his most ambitious show to date. He’s been rehearsing since June, sharing that “2008” – a thumping upbeat song with glitchy falsetto harmonies – has been especially fun to play live, while “New Years” has come the most naturally. He also teases plans to switch it up at each show – and while that could mean anything from a different set list to a surprise song à la Taylor Swift, he keeps most details private for now.

The trek will hit select theaters in cities including Chicago, Toronto, New York, Los Angeles and London for mini residencies – likely a one-off for this album, he says – allowing for a more involved set that will be “highly linked to one of the visual locations” seen in his music videos. “The stage is linked with where I’ve been wanting to transport you as a listener,” he says. “[To a] more relaxing state,” 

Considering how much of an artistic statement The Alexander Technique is, Rex admits it does “weirdly” feel like some sort of end. “You have a different perspective,” he says of being in his mid-20s and having worked in the industry for a near-decade. “It’s not the end of the era, but I definitely feel a different level of awareness and maturity, maybe,” he says. “I still love music and I want to keep making music – and I want to keep changing it up. That’s the most important thing to me.”

Seemingly tied for first place, however, is his newfound penchant for prioritizing himself. As he sings, succinctly as ever, on “Therapy”: “I recharged – and returned.”

Rachelle Jean-Louis always knew the power of songwriting. As a preteen growing up in New Jersey, “When I finished my homework, I’d be listening to CDs and trying to unpack the albums,” she recalls. “Seeing who wrote and produced the songs, reading the liner notes and lyrics.” She idolized singer-songwriter Keri Hilson, who in the aughts “was writing really cool R&B songs” with collaborators like Timbaland, Kanye West and Lil Wayne.

“I wanted to be a songwriter just like her,” Jean-Louis adds. “Music was everything to me. There was no plan B.”

Jean-Louis, now 34, didn’t become a songwriter herself — but she is now the force behind one of today’s fastest-­rising songwriting talents, Victoria Monét. When Monét stepped onstage to accept best new artist at the Grammy Awards earlier this year, she brought Jean-Louis, her manager, with her. “There was a binder that I made to take to this really important meeting at a label,” Monét said in her tearful televised speech. “I was an independent artist with no team, and I just thought, ‘Maybe my music would stand for itself.’ But that binder [was] left collecting dust … Rachelle found that binder, and she decided to take a chance, leave that label and be my manager. Thank you so much for seeing me.”

“Her pulling me up onstage for best new artist … I honestly didn’t think she was going to do that,” Jean-Louis says. “But I’m really proud of her for everything that she’s accomplished against all odds. It’s a testament not just to her but the whole team.” And it’s for her transformative past year with Monét that Billboard honors Jean-Louis as its 2024 R&B/Hip-Hop Power Players Executive of the Year.

The label Monét referenced at the Grammys was former RCA imprint Keep Cool, which Jean-Louis joined in 2017 as an A&R executive — one of several industry gigs (including stints as a music supervisor and a journalist) that helped her channel her fervent music fandom into the skills she would need as a savvy, intuitive artist manager and, eventually, CEO. In 2021, Jean-Louis co-founded management firm Tell Your Friends with business partner Austin Thomas; in addition to Monét, the company’s roster includes rising viral sensation Saint Harison.

Born in New York to Haitian immigrants — her father was a family lawyer, her mother a nurse — Jean-Louis says music was always “at the forefront” of her upbringing; her dad played guitar and piano, and she herself played classical piano as a child. While studying communications at the University of North Carolina, Jean-Louis interned at places including XXL magazine. After graduating, she wrote for the blog Earmilk, landed her first management gig — at the request of then-emerging rapper Doley, whom she had previously covered in XXL — and did a PR stint for an artist at Roc Nation. During a visit to Los Angeles, Jean-Louis followed up on an earlier email she had sent to music supervisor Scott Vener (Entourage) about a show he was working on; though it fell through, he invited Jean-Louis to work with him on HBO’s Ballers, which she did for two seasons.

Then, in 2017, Jean-Louis got the call that changed her career. Her friend Tunji Balogun (now chairman/CEO of Def Jam Recordings) was launching Keep Cool, a joint venture with RCA Records, and he wanted her on his team. Once there, with her music supervisor connections, Jean-Louis placed “Little More Time” — a then-unreleased song by Keep Cool/RCA artist Lucky Daye featuring Monét — on HBO’s Insecure in 2018.

After initially meeting Monét at the song’s video shoot, Jean-Louis later found her aforementioned binder during an office cleaning, and the genesis of Monét’s breakthrough began. With Balogun’s blessing, Jean-Louis exited Keep Cool with Monét and became her manager. In the past six years, with Jean-Louis guiding her, Monét has evolved from go-to songwriter (most famously for Ariana Grande, including her Billboard Hot 100 No. 1s “7 Rings” and “Thank U, Next”) and Platoon-distributed indie artist to full-fledged solo star in her own right on RCA, with her 2023 debut album, Jaguar II (and its hit single “On My Mama”), netting three 2024 Grammy wins.

“It’s been a learning curve for sure,” Jean-Louis says. “Especially when you’ve been used to doing everything yourself, fostering your own internal team and creating a business that’s self-sustaining. But it was all the right steps because Victoria needed to be in the same conversations as some of her peers and be recognized in the same way for her talent.”

What was it about Victoria’s binder that caught your eye and prompted you to leave Keep Cool?

I still have the binder to this day. (Laughs.) It had “Victoria Monét” across the top and, inside it, her short-term and long-term goals, her team at the time and their contact information, press photos: It just showed somebody that actually cared about every aspect of her artistry and wanted to be better. And for me, it also felt like the answer to the frustration I was having in terms of wanting to wrap my arms around an exciting project. A&R was my dream job and I hadn’t signed anyone yet. And I thought, “Here’s an artist with a clear vision. She has talent as a singer-songwriter, with ’70s-influenced music that’s fresh, not dated, and [she’s] a dancer. You just need to give her the room to do it with the right people that are invested.”

As an artist manager, what’s your personal ratio of gut instinct versus research?

For me, it’s like 70/30. Passion leads, then you look at the numbers and use them as a road map to help guide you. But if you’re only focused on the numbers, you’re losing the soul of it. Music is subjective. Something that’s not reacting right now could react in six months, a year or two years. Where’s the fun if you’re just going to read a chart that everybody has access to, right?

Now more than ever, many companies are very focused on numbers, numbers, numbers. However, there’s still something to be said about having a feeling, a gut instinct. And maybe it’s naive, but I like to believe that if you start with that, the data catches up. There are a lot of people that would have looked at Victoria and said, “Ah, her numbers,” and they would have missed out. A lot of people would have looked at Chappell Roan two years ago and said, “The data doesn’t suggest…,” but how wrong would they be? These are really talented artists that make great music. Don’t let data rule every decision that you make.

Whether signed to a major or an independent, why do artists still need managers?

It’s definitely important. That person is your advocate. They are supposed to be with you in every conversation, making sure to represent your interests and also protect you from anything that may not be aligned with your vision and goals. With everything that has changed in today’s climate, with artist development not really being a priority at labels, that honestly really does fall on the artist manager. And not a lot of people do it. Different managers have different strengths, but I think the common denominator is that they’re passionate about who they work with. It’s a partnership, and they also make sure that they’re aligned. They fix anything: If it’s not going to work with a label or a publisher, if that artist doesn’t feel like he or she is being heard or seen, it’s [the manager’s] job to say, “Let me go fix this, let me figure out how to make this better.”

How challenging has it been to receive equal respect as a woman in management and the industry overall?

There is a fine line being a woman, let alone a Black woman. If you challenge somebody, you could be called aggressive or deemed threatening, depending on your approach. On the other side, if you feel too strongly about something, then you’re being emotional. It’s isolating, too, because you really wish that you could call somebody else and say, “Hey, how’s your experience been?” When you look at the executives of major companies, the majority of them are men, right? And while I’ve heard of other female managers — and recently met Lainey Wilson’s manager [Mandelyn Monchick], who’s great — there are definitely a ton of male managers. So this does come with its own struggles of trying to navigate, trying to earn the same respect that may immediately be given to a male.

Despite all of that, I think this year, more than ever, there’s been more respect because of the success [with Monét] that people really can’t take away from us. We’ve earned it, we’ve worked, we’ve gone the long road. So now anytime somebody comes at me with any of that, it’s “Well, I earned my spot here. I didn’t just end up here. I didn’t inherit this spot.”

We have a lot of women on [Monét’s] team. They’re all empathic, very detail-oriented. There’s a strength to it. That’s why I really do wish there were more of us; there’s a huge area for growth in management.

Did you have any mentors guiding you through your industry journey?

I didn’t have a mentor, unfortunately. In all honesty, a lot of the mentorship that I got was just truly about watching. I would watch documentaries about and interviews with people like David Geffen and Scooter Braun, trying to understand their thinking so I could emulate that. I watched Beyoncé documentaries because I wanted to understand how this woman, who is running her own business, is still having issues with being heard. Those things made me feel seen. I always yearned for a person I could call about what’s going on, knowing that they’ve been there before.

I do have an amazing support system, for sure, in terms of friends and colleagues that I can call. And others have also extended their hands to me more recently, saying, “Hey, if there’s anything you need or any questions that you have, [reach out].”

Right now, what do you see as the biggest issue facing R&B and hip-hop?

The lack of resources that are allotted to R&B and hip-hop, based on the resources that are given to pop, are very different. I would also say the obsession with data. R&B is a slow-growing but also long-lasting genre. R&B fans are die-hard fans. So when they’re with you, they’re with you for life. It’s not always the same across other genres.

There’s a disconnect when it comes to recognizing R&B as a popular genre. However, R&B is pop. It’s so interesting to me when you think about the music that we grew up on, like Motown — that was pop music. The big ballads of Whitney Houston — that wasn’t R&B music? Somewhere along the way, we’ve become so obsessed with immediacy, like, “What’s the big TikTok song right now?” But what about the long road of these artists in building legacy? That’s the disconnect. R&B is a legacy genre with songs about everything that will stand the test of time. It’s both influential and timeless.

What advice do you have for others aspiring to music industry careers?

I’ve never told this story before, but I needed to figure out how to self-sustain and pay for things like internships in New York and other opportunities that my parents didn’t feel would lead to a real job. So for four years through college, beginning the first summer out of high school, I started working for Cutco. I became one of the top three reps in our district at the knife company; they actually made me a manager. (Laughs.) That was also my first time getting comfortable with the word “no.” Whenever people ask me for advice, I tell them you can’t be afraid of that word. You just have to find a different route to get to what you really want to do. You just need to put up enough shots, and hopefully one of them will go in. So I wasn’t afraid of cold-­calling, cold-­emailing. It was just what I had to do. Even now when choosing a rollout strategy, songs or any of that, if I really believe in something, I want to fight for it. And the same thing goes for artists.

After the tremendous success you have achieved thus far, how do you define power?

Having unwavering, unapologetic faith in your gut and your vision — and then moving on that.

This story appears in the Aug. 31, 2024, issue of Billboard.

Like clockwork, as soon as the West Indian Day Parade rounded its final Brooklyn block, the temperature dropped to unambiguously autumn levels. The teasing is done. Brat summer is over, and fall is here.

After dominating both the spring and the summer with Kendrick Lamar‘s string of Drake disses, TDE’s current roster is gracefully ushering us into the fall. Led by Doechii‘s dazzling Alligator Bites Never Heal mixtape, TDE undoubtedly dominated the long weekend’s cultural conversation amid marquee releases from Big Sean, Muni Long and Destroy Lonely.

The biggest story of the past week has been the heated Billboard 200 chart battle between Sabrina Carpenter‘s star-cementing Short n’ Sweet LP and the ten-year anniversary wide release of Travis Scott‘s debut mixtape, Days Before Rodeo. Coming down to just a few hundred units, Carpenter ultimately trumped Scott, but not before the rapper put up the second-biggest pure sales week of the year across all genres (331,000 copies sold). The Houston-born rapper also debuted atop Top Album Sales and earned 2024’s biggest opening week for any rap album (361,000 units shifted).

Few stories were able to break through that nail-biting chart showdown, but the ones that did were equally arresting. Buju Banton, Masicka, and Spice were some of the bigger winners at the 2024 Caribbean Music Awards last week (Aug. 29). Ice Spice found herself embroiled in an imploding friendship and working relationship with fellow Bronx rapper and Y2K! Tour opener Cleotrapa, and Playboi Carti graced Billboard’s latest cover.

With Fresh Picks, Billboard aims to highlight some of the best and most interesting new sounds across R&B and hip-hop — from Tyrese and Tamar Braxton’s heart-melting new reimagining of an R&B classic to Erica Banks and Skilla Baby’s sultry new collaboration. Be sure to check out this week’s Fresh Picks in our Spotify playlist below.

Freshest Find: Doechii, “Denial Is a River”

Real ones have been locked in with Doechii for a minute now, and after she got a taste of top 40 success with 2023’s Hot 100 hit “What It Is” (No. 29), now the whole world has no choice but to get on the train. Alligator Bites Never Heal, her first mixtape under Capitol/TDE, won the weekend, arriving as one of the year’s best hip-hop projects — with its sleek blend of boom-bap and house-inflected melodic rap. Boom-bap reigns supreme on “Denial Is a River,” the tape’s buzziest cut, in which Doechii recounts a head-spinning tale of betrayal. In short, she found out she was being cheated on… while she was in the middle of a therapy session. “Took a scroll through his IG, just to get a DM from his wifey/ I was so confused, what should Doechii do?/ She didn’t know about me and I didn’t know ’bout Sue,” she spits over a crisp, Iain James & Joey Hamhock-helmed beat. The track is a masterclass in both hip-hop storytelling and the infinite powers of shifting intonation to denote different characters and timelines. It’s one of the best rap performances of the year, plain and simple.

Tyrese & Tamar Braxton, “Neither One of Us”

For those who have been paying attention, Tyrese has been dropping small teases of that good ol’ soulful R&B with each pre-release single from his new Beautiful Pain album. Now that the full set is finally available on DSPs as of last Friday (Aug. 30), the standout cut is undoubtedly his and Tamar Braxton’s moving rendition of Gladys Knights & The Pips’ 1972 classic, “Neither One of Us (Wants to Be the First to Say Goodbye.” Tyrese buttery timbre marries with Tamar’s piercing soprano to deliver a luscious blend of goosebump-inducing harmonies that beautifully color their dynamic interpretation of the track. The best thing about “Neither One of Us” is that neither artist’s vocal performance sounds labored; their takes have an ease and earnestness that add some earthy elements to complement their sometimes superhuman riffs and belts.

Syleena Johnson feat. Twista & Shawnna, “Burning in My Soul (Just a Freak)”

Just a few days after Billboard and Tres Generaciones counted down their top Chicago “get up anthems,” R&B diva Syleena Johnson has a late entry of her own. Recruiting fellow Chicago music stars Twista and Shawnna, Johnson delivers a crash course in Chicago music history. For the first half of the track, Johnson’s voice sits at the intersection of soul and rock n’ roll, with voice ripping through the line “I’m on fire baby,” just as raucous guitars crash into the arrangement. Twista gifts her a characteristically rapid-fire voice before Shawnna comes in on the song’s back half — parenthetically titled “Just a Freak” — with a Beenie Man-referencing verse that blends hip-hop and soul with a small dash of reggae. In one of the lighter moments on her moving Legacy album, Johnson still finds time to speak to R&B’s preoccupation with love and pain while giving her late father a well-deserved send-off.

Erica Banks & Skilla Baby, “One Wish”

Erica Banks returned with her Cocky on Purpose 2 EP, and as always, the Dallas-bred rapper is unapologetically expressing herself with brash rhymes. However, she takes a more gentle approach for the pensive “One Wish,” which finds Banks opening up about a temporary fling, but she’s here for a good time not a long time. “Could I f–k you out here on the spot/ Could I smoke while you giving me top/ He gon’ think I’m in love but I’m not,” she softly raps. The ball bounces to Skilla Baby, who helms the guy’s perspective. He’s had an affinity for making romantic records the ladies enjoy, and adds another to his resume here. “I’m not playing when it come to you/ I just want to see you comfortable/ Spit in your mouth when I’m f–king you,” he flows in his raunchy assist.  

YTB Fatt, “Free Bank”

YTB Fatt kicks off his On Zai deluxe EP with a jail phone call recording featuring his friend Bankroll Freddie, who is popping his s–t from behind bars. Fatt reflects on signing to Moneybagg Yo and the vultures surrounding him like a cousin who wants him dead. Trust means a lot to the Arkansas-bred rapper. He brushes off the women who deaded his messages, and vows to bless anyone who lent a helping hand in his journey to stardom. “I was down bad on my d–k, every b—h I wanted, they left me on read/ My broke days over, I put a chain on every n—a that gave me a bed,” he raps over the thrilling production, which could score an action movie scene. 

Diany Dior & Fivio Foreign, “Sex Love Demons”

There’s something in the water in The Bronx, because the charisma of any BX resident will change the temperature of any room. Diany Dior can attest as one of the queens of the sexy drill movement led by fellow Bronxite Cash Cobain. Brooklyn drill sergeant Fivio Foreign tangoes with the “Favorite Lady” rapper for their hedonistic “Sex Love Demons” collab. “I could f–k you in Paris but I’m not a French kisser,” Fivio cheekily raps. Dior grabs the mic and boasts about flipping the script on an ex. “I made him leave his side b—h/ First I was his baby, now I made him my b—h,” Dior brags. Check out the rest of The Bronx firecracker’s Big Dior debut project, which arrived via GoodTalk.

Diplo isn’t afraid to take a taste on the wild side. After Ludacris gained traction last month for checking a major item off his bucket list when he sampled some pure Alaskan glacial water, Diplo figured if it’s good enough for Luda, it’s good enough for me.

In a 20-second video posted on Tuesday night (Sept. 3) the DJ/producer is seen bundled up and kneeling on a glacier as a he dips a silver cup into the clear blue water in an undisclosed location. “Gonna try this glacier water,” he narrates as he dunks his glass in for a healthy fill-up. “Oh that’s good boy, bottoms up!”

The clip, which features a text overlay reading “this glacier water is ludacris,” also has the disclaimer: “it’s clean everyone, it’s literally clear.”

The stunt came a few weeks after Ludacris drew concern, and some condemnation, following his recent trip to Alaska, which included a sip of Alaskan glacial water. “Half of the world’s glaciers are here in Alaska. I couldn’t come here and just have a show. You know I got a bucket list — or as I like to call it the f— it list,” Luda said in his video. ” I’ve never tasted fresh glacial water in my life and this is a first. Here we go.”

After taking his slug, Luda ended the video with a cliffhanger in which he said, “Oh my God.” Commenters noted that glacier water can reportedly contain some dangerous bacteria, parasites and viruses, which are invisible to the eye and can cause serious health issues if ingested without purification.

Luda gave an update a few days later, assuring fans that as a “water snob” he could definitively say it was the, “best tasting water I’ve ever had in my life and as I drank it I felt like every cell in my human body was being hydrated and rejuvenated at the same damn time… Listen man, I’m here. I feel like Superman.”

Commenters on Diplo’s post had similar concerns, including: “Hows it clean if everyone walks with dirty boots?,” “Diplo about to be dumplo for 2-5 weeks,” “But what if a polar bear just dipped his b–ls in it?” and “how’s the diarrhea bud?”

Check out Diplo’s video below.

It’s clean everyone, it’s literally clear pic.twitter.com/EevzS3IDqN

— diplo (@diplo) September 3, 2024

Artist manager Bruce Kalmick has launched independent record label Wyatt Road Records in partnership with Firebird, which will provide distribution and label services. 

The new label, which is owned solely by the Austin, Texas-based Kalmick,  will cater to what he calls “contemporary western rock & roll artists.” He coined the term, he explains, as he tried to “nail down what this new explosion of country music should be called to the everyday listener. I think it properly captures the country, southern rock, alternative, folk, indie, and bad-assery of this very vague genre.”

The label’s initial artists include several of his WHY & HOW management clients, including Whiskey Myers, Angel White and Southall, with plans to also sign artists not affiliated with the management company. Promotions and artist development label veteran Laura Bender will oversee daily operation of the label out of Nashville. 

The majority of artists on Wyatt Road will retain partial ownership of their masters with levers to full ownership. “The more seasoned and successful an artist is, the more we believe they should own their masters,” Kalmick tells Billboard. “A band like Whiskey Myers have always owned their masters and that won’t change with Wyatt Road. But new developing artists, like Angel White, will start their career with a more traditional arrangement, yet with more upside and an easier path to gaining full ownership.” 

Artists on the roster will also have the opportunity to profit share in streaming royalties once they have hit certain milestones, Kalmick says. “The goal is to ensure all Wyatt Road artists get at least a 50/50 partnership, but we will look towards more favorable splits for the artist. We want to push for nothing short of endless blue sky when it comes to what the artists can earn off consumption of their work.”

Kalmick, whose management roster also includes Chase Rice, Danielle Bradbery and Echosmith, says he formed the label because he feels “the current label system is broken, where shareholders matter more than the artists and the music they put out into the world,” he says. “This conflict of interests has effectively removed the essential work needed to truly develop artists and cultivate new acts. With a pioneering approach and forward thinking partnership with Firebird, we are able to put the artists first every step of the way.”

WHY & HOW was already in business with Firebird. In 2022, Firebird acquired a stake in Coran Capshaw’s Red Light Management. Then in May 2023, WHY & HOW partnered with Red Light, with all 20 WHY&HOW staff members in marketing, creative and brand endorsements joining Red Light Management’s operations. 

“Deciding to partner with Firebird was an easy decision because we both share the same ideology that artists should regain their independence, and this creates a stronger tie to streaming success and their bank accounts,” Kalmick says. “It’s our belief that extra revenues will be used to further build their career on the road. The cost to break a band all over the world is higher than ever, so we are finding ways to put the earnings back in their accounts and push them to break in new territories like New Zealand, Australia, South Africa and beyond.”

“Firebird Music is excited to expand our relationship with Bruce Kalmick by partnering on Wyatt Road Records,” Kenny Weagly, Firebird vp and head of artist & label service, said in a statement. “This allows us a greater opportunity to apply our complimentary artist-first mentality, global distribution, recorded music muscle, and wide array of internal resources via Firebird Label Services.”

The first release from Wyatt Road Records, White’s Ghost of the West: Volume 1, is out now.