Tinashe is cleaning up with her hit “Nasty,” from chart success to celebrity praise. And in a new interview with People, the 31-year-old star opened up about all the good things the track is sending her way, including a bucket-list shout-out from Christina Aguilera.
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When asked about how A-listers have been posting videos set to “Nasty” on social media, Tinashe revealed which person’s use of the song has made her the most starstruck: “Christina Aguilera, for sure.”
“She was a hero of mine growing up,” Tinashe added of Xtina, who paired a fierce OOTD video with “Nasty” on Instagram last month. “Her and Britney [Spears] were absolute queens when I was younger. So I think just having that co-sign was pretty epic. I screamed.”
At the time, Tinashe ecstatically commented on Aguilera’s post: “OMFGGGGGGGGGH”
After 10 years in the industry and several Billboard Hot 100 entries via collabs with Spears, ScHoolboy Q, Kid Ink and Usher, the Kentucky-born singer finally earned her first solo hit on the chart with “Nasty” earlier this month. So far, the song has peaked at No. 62.
“It’s just so exciting,” Tinashe, whose new single “Getting No Sleep” dropped Friday (June 28), said of the feat. “I feel like every day, it gets better, and so I’m just trying to live in the moment because it’s still going up. It’s still peaking in streams. It’s just climbing and climbing and climbing. At first, I was waiting for the other shoe to drop, but I’ve evolved past that, and now I’m just enjoying it, having so much fun and being so excited.”
“I mean, it’s pretty f—ing fun,” she added to the publication. “It’s exciting. I never expected that this record would just pop off like this, so that’s very much fun. I’m having a great summer so far, to say the least.”
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Another piece of legislation in Washington, D.C., is making its way through Congress that would pay artists and record labels for plays at terrestrial radio. If that sentence sounds familiar, that’s because the issue has long been present on Capitol Hill without managing to win a presidential signature.
In 1988, Frank Sinatra sent a letter to Paul McCartney, Stevie Wonder, Ella Fitzgerald, Bruce Springsteen and about 20 other music luminaries about a decades-old inconsistency in music copyright law. There’s no reason why the writer and publisher should be compensated for radio plays but not the performer, he argued. Sinatra foresaw an expeditious end to his activism. “We are optimistic that with a united effort, we will be able to achieve successful results within a reasonable period of time,” he wrote. But 36 years and numerous legislative attempts later, other artists are still working on the task.
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The latest artist to pick up the baton is country icon Randy Travis, who appeared before a House Judiciary subcommittee hearing on Wednesday (June 26) in support of the latest legislation to address the issue, the American Music Fairness Act. Artists helped build radio in the U.S. and should be properly compensated, said Randy’s wife, Mary Travis (Randy has had difficulty speaking since suffering a stroke in 2013). Passing AMFA, she told lawmakers, “would make many old wrongs finally right.”
The safest statement of the afternoon, though, went to Subcommittee chairman Rep. Darrell Issa, who admitted the hearing was “a repeat of some things we’ve seen in the past.” In recent memory, lawmakers have introduced the Performance Right Act in 2007 and 2009; the Free Market Royalty Act in 2013; Fair Play, Fair Pay in 2015 and 2017; the Ask Musicians for Music Act (AM-FM) in 2019; and now the AMFA in 2022 and 2023.
AMFA is like its predecessors in numerous ways: It provides accommodation for small broadcasters that reduce their royalty obligations. It protects the royalties paid to songwriters and music publishers for the performance of musical works on terrestrial radio. Most importantly, the bill codifies a performance right for sound recordings.
But is anything different about AMFA? “The language of the bill hasn’t changed since [the Performance Rights Act in 2009,” says Linda Bloss-Baum, associate director of American University’s business and entertainment program. “And I’d say kind of the appetite on both sides to have a meaningful negotiation hasn’t really changed either.”
The radio industry’s opposition to a new performance right certainly hasn’t changed. “A new performance royalty could spell the end for many local stations,” Curtis LeGeyt, president/CEO of the National Association of Broadcasters, said during Wednesday’s hearing. After surviving an advertising slowdown from the COVID-19 pandemic and facing the rise of streaming platforms, radio stations are arguably in worse financial shape than in years past. “Local broadcasters across this country are operating on extremely tight margins right now,” LeGeyt added.
The AMFA attempts to go easy on small broadcasters while holding regional and national conglomerates to a higher standard. Mike Huppe, president/CEO of SoundExchange, believes bill makes better accommodations for small broadcasters than its predecessors. Under the AMFA, stations that earn less than $1.5 million in annual revenue (and whose parent companies make less than $10 million in annual revenue) would pay $500 annually. Small, non-commercial stations with annual revenue of less than $100,000 would pay as little as $10 per year. “In that sense,” says Huppe, “this is the best bill for small broadcasters that there’s ever been.”
Unlike previous bills, the AMFA also includes language that says the Copyright Royalty Board, which would set royalty rates payable by stations, could take the promotional value of radio play, and the fact that stations currently pay sound recording royalties for streaming on their digital platforms, when setting rates. But that’s unnecessary, says David Oxenford, partner at Wilkinson Barker Knauer. “The section of the Copyright Act that deals with royalties that are payable to SoundExchange already has this part of the consideration” in determining how royalty rates are set, he says.
The main differences between the AMFA and its predecessors might not be found in the actual language of the bill. Market conditions have changed. At Wednesday’s hearing, lawmakers seemed more impatient and fed up than in years past.
In his closing remarks, Issa used his bully pulpit to warn broadcasters that Congressional intervention would be more painful than a negotiated deal with record labels. “I will tell you that at least this chair and the ranking member of the full committee, we stand ready to negotiate fairly small amounts to change a principle to get this behind us,” Issa said to LeGeyt. “And if you don’t take that, [then] quite frankly you have to live with the consequences.”
Issa’s tone suggests the climate in Washington, D.C., has changed. Huppe believes streaming and AI have made people more aware of the “inequities” facing creators. Issa is among the subcommittee members to have sponsored legislation to protect intellectual property from the threat of generative AI. Rep. Adam Schiff, another subcommittee member, was one of a trio of lawmakers to send a letter to the Registrar of the U.S. Copyright Office out of concern that Spotify’s decision to take a discounted mechanical royalty rate for its music-audiobook bundle was not in the spirit of the Music Modernization Act.
What’s more, radio could get a big boost from the AM Radio in Every Vehicle Act, which would mandate all automobiles manufactured in the U.S. to have AM radio. The bill would mandate technology that benefits radio broadcasters; FM stations, too, would presumably be included in in-dash stereos. Logically, at least, that could strengthen artists’ and labels’ argument.
“We’re not necessarily against the [AM Radio in Every Vehicle Act],” says Huppe, “but we would say, how can you possibly do that and not fix [the performance right] at the same time?”
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Pride Month is nearly over, so be sure to spend this last weekend listening to some new tunes from your favorite queer artists. Billboard Pride is proud to present the latest edition of Queer Jams of the Week, our roundup of some of the best new music releases from LGBTQ artists.
From Tinashe’s stunning new single to Omar Apollo’s long-awaited new album, check out just a few of our favorite releases from this week below:
Tinashe, “Getting No Sleep”
Have you matched Tinashe’s freak yet? If not, don’t worry — according to her new song, you’ll have all night to do it. “Getting No Sleep,” the latest single off Tinashe’s forthcoming album Quantum Baby, takes a page out of the “Nasty” handbook , while still keeping things plenty fresh. Over a skittering beat and cool synth chords, Tinashe confidently lets her lover know that after a long work week, she’s ready to stay up ’til dawn with them. It’s might be a long night, but don’t worry, you’ll have Tinashe’s excellent new track to keep you company.
Lil Nas X, “Here We Go!”
No, it’s not the ’80s, Lil Nas X is just feeling a little nostalgic. With “Here We Go!,” the superstar’s new single for the upcoming Netflix movie Beverly Hills Cop: Axel F, Lil Nas takes the vibe and voice of the original 1984 Eddie Murphy film — including a prominent sample of Harold Faltermeyer’s iconic “Axel F” — and translates them through his own unique point of view. Bringing all the swagger and bravado fans have come to expect, Lil Nas is ready to remind fans why they fell in love with him in the first place on this fun new track.
Omar Apollo, God Said No
Just two years after Omar Apollo stunned the world with his debut album Ivory, he’s ready to do it all over again — regardless of whether or not the powers that be would like him to. God Said No sees Apollo stretching the boundaries of his sound while diving deep into the process of moving on from a breakup. Over 14 tracks, the singer runs through the classic stages of grief (song titles like “Spite,” “Empty” and “Done With You” lend themselves pretty cleanly to anger, depression and acceptance) all while managing to refine his music even further.
Clairo, “Nomad”
Who else but Clairo could provide the emotionally devastating lyrics we’re all looking for in 2024? “Nomad” certainly wastes no time in cutting right to the point, as Clairo’s buttery voice floats in over a bed of acoustic harmonies singing about running away from someone who refuses to love her the way she deserves. With a building sense of urgency, the singer paints a picture of her life as an isolated traveler, laying on the heartache thick before coming down like a pile of bricks on her former flame: “I’d rather be alone than a stranger,” she calmly croons on the chorus.
Sophie feat. Kim Petras & BC Kingdom, “Reason Why”
It’s been just over three years since groundbreaking producer Sophie passed away — and now, fans are getting a final set of songs from her. Ahead of the release of the star’s posthumous self-titled album, Future Classic and Transgressive unveiled “Reason Why,” the late icon’s dance-pop collaboration with Kim Petras and BC Kingdom. Over an entrancing house beat, Petras and BC Kingdom offer their own hypnotic musings on personalized authenticity. All throughout the song, they offer a mesmirizing chat that will have you repeating words to yourself from then on: “In your mind, in your eye/ Take a little look inside,” they sing. “What’s your life, in your eyes/ And I know the reason why.”
Doechii, “Rocket”
Doechii’s too booked and busy to be bothered by her detractors. That’s the central theme of “Rocket,” the singer’s new track in partnership with Sprite Limelight, where the Florida rapper refuses to let herself get too pressed. Over a grooving beat crafted by Take a Daytrip, Doechii leans back and lets her haters know how much space they’re taking up in her head(spoiler, the answer is none at all). “Can’t be stressed, I’m relaxin’” she sings. “Can’t be pressed ’bout your actions.”
MUNA, Live at the Greek Theater in Los Angeles
For a group that proudly dubs themselves as The Greatest Band in the World, MUNA certainly lives up to the title with their new live album. Recorded during the first of their two sold-out shows at the iconic Greek Theater in Los Angeles in October 2023, Live at the Greek Theater captures the raw essence of a MUNA show — screaming fans, amped-up arrangements of the band’s biggest hits, and the trio performing at their absolute best. Whether you’ve seen MUNA live or not, Live at the Greek is about as faithful a recreation of the band’s energy in person as you’re going to find.
Towa Bird, American Hero
Listening to Towa Bird’s phenomenal debut album American Hero is a lot like listening to a soundtrack for the eldest members Gen Z. Across 13 rollicking tracks, Bird tackles the sickly-sweet taste of early romance (“Ew), the inevitable pain of a breakup (“Deep Cut”) and learning how to live your life as an independent person (“This Isn’t Me”). But what makes American Hero immediately stand out is the performer’s innate sense of musicality. In both her crystal-clear voice and her otherworldly guitar skills, Bird shows time and time again throughout this LP that she is the Real Deal — and she’s only going up from here.
Jake Wesley Rogers, “Loser”
There’s something infectious about Jake Wesley Rogers’ shimmering new single “Loser.” It’s hard to say what precisely it is about the track that works so efficiently when each of its parts manage to do exactly what you would hope, and then a little bit more. Rogers’ classically-trained voice certainly helps, as he sings about the bright and shining future for the currently disenfranchised; the 80s-inspired pop production also adds a sparkling sense of drama to the mix. Whatever it is about “Loser” that works so well isn’t nearly as important as the feeling you’ll get once the song reaches its moving, glorious climax.
Check out all of our picks on Billboard’s Queer Jams of the Week playlist below:
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This week in dance music: A new album by Sophie, overseen by the late producer’s brother, is coming in September. Kygo, the human music producer, met a terminally ill dog also named Kygo at the former Kygo’s Palm Tree Music Festival in the Hamptons. Las Vegas’ Life Is Beautiful announced a new name, a new format and a September lineup with LCD Soundystem, Peggy Gou and Justice. We took a look at how the the Grammys’ new rule tweaks affect the dance/electronic categories and why DJs are playing so many dance covers. Deadmau5 expressed his displeasure over recent comments by Spotify CEO Daniel Ek, Diplo was hit with a new “revenge porn” lawsuit and ADE 2024 added execs from Empire, Spotify, SoundCloud and more to the program for its event this October.
And last but never least, these are the best new dance tracks of the week.
Channel Tres, Head Rush
“The new music I’m making now is just on another level,” Channel Tres told Billboard last year about the output that would become his debut album. And in fact, he was right — with the release of his Head Rush project demonstrating all the inventiveness and easy cool we’ve come to know, love and respect about the Los Angeles-based artist since he broke through circa 2018. Deftly folding in influences from gospel (“Joyful Noise”) to funk (“Candy Paint”) to industrial (“Berghain”), the 17-track album feels like Channel Tres throughout, and features a cool kid assemblage of collaborators including Toro y Moi, Ty Dolla $ign, Estelle, Ravyn Lenae, Thundercat, Teezo Touchdown and Barney Bones.
Out through RCA Records, it comes ahead of summer/fall festival performances at events including HARD Summer, Outside Lands, All Points East and III Points. “A lot of emotion went into this one,” Tres wrote about the LP release. “From it being my first album and then fighting the feelings of imposter syndrome. We here, I’m with you, ill be dancing on tour soon much love.”
LP Giobbi, “Bittersweet”
LP Giobbi’s latest release “Bittersweet” is as it sounds, with the brightness of the vocals (sung by Portugal. The Man’s John Gourley) met with a current of melancholy played out in the simultaneously lush-yet-restrained production. Combined the track gives the feeling of dancing through the tears — especially following the key change in the track’s jammy final third. “Bittersweet” is the first taste of Giobbi’s just-announced second album Dotr, coming this October via Ninja Tune, and written through (and about) the waves of grief the producer experienced after the loss of her mother in law, her longtime piano teacher and a close family friend. Named for the way the producer used sign notes to her parents, Dotr will feature collabs with Brittany Howard, Danielle Ponder, Panama and more artists.
“This album is a lot about what it is to be a daughter, have a daughter and love a daughter, as well as a way of honoring some of the most important women in my life,” the producer says in a statement. “There are also a lot of themes tied to home (the ones we create or the ones we were born into) which, for me, are reflected through my identity as a daughter.”
Isoxo, Knock2 & RL Grime, “Smack Talk”
It makes perfect sense for bass Jedi RL Grime to collaborate with genre phenoms Knock2 and IsoXo, with their long-awaited collab “Smack Talk” also being perfectly executed and predictably large. Together, the three SoCal-based artists raise an army of sound, with hip-hop influences, a church choir, air horns and straightforward headbanding drops altogether taking shape into the heavy, cinematic style that’s generating so much excitement around IsoXo and Knock2, and which has defined much of Grimes’ catalog.
Tycho, “Phantom”
Low-key legend Tycho returns with the lead single from the forthcoming Infinite Health, the oufit’s sixth studio album. “Phantom” gives ’80s synth pop filtered through a lens of AM radio, hitting the clean, cerebral vibe that’s defined so much of Tycho’s work, but with a slightly darker edge.
“I wanted ‘Phantom’ to feel like a blend of lights in a nightclub with some unknown entity; a moving and shifting intelligence that served as a conduit to a deeper understanding of what’s beneath the surface of existence,” says Tycho leader Scott Hansen. “It’s also about coming to terms with mortality, with the phantom being the ever-present specter. I spent more hours on this song than any other on the record.” Coming August 30 via Mom+Pop, Infinite Health will see the first North American tour from Tycho in five years.
Folamour, “Pressure Makes Diamonds”
On the tenth anniversary of the project, French producer Folamour offers a treatise about the challenges of a career in music, with the song’s title also functioning as its thesis statement. “Pressure Makes Diamonds” is cut from the same sonic cloth as previous tracks like “Poundland Anthem,” with the track made from layers and layers of bright synth, piano stabs, a swell of percussion and the artist’s own vocals, purred with a thick French accent.
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In a debut that has set new records for the K-pop industry, ILLIT emerged as a new pop titan upon its March start this year, earning its place as an undeniable new artist to watch — and as Billboard‘s first-ever K-Pop Rookie of the Month, for June 2024. The five-member act of Yunah, Minju, Moka, Wonhee and Iroha formed through HYBE’s reality show R U Next? has rewritten K-pop’s global expectations with an explosive, addictive entrance into the international music scene.
ILLIT’s debut single “Magnetic” made chart history by entering the Billboard Hot 100 at No. 91, a feat unprecedented for a K-pop group’s first song. Their Super Real Me EP also impacted the Billboard 200, with a No. 93 debut, and hasn’t left the World Albums chart since it first entered the listing, notching 13 weeks so far. The group’s international appeal was further cemented as “Magnetic” secured spots in the top 10 of the Global 200 and Global 200 Excl US charts, and still remains on both tallies as of the chart dated June 29.
Moving from reality show contestants to chart-topping artists has been a whirlwind. While ILLIT’s road to debut wasn’t without some minor challenges (a last-minute lineup change saw the departure of Youngseo, originally slated to be the sixth member), the quintet dove into dance rehearsals, vocal training, language lessons and fitness routines, with Yunah mentioning that a pre-debut appearance at Paris Fashion Week in February for Acne Studios also required practice to ensure their chicest walks and poses. Initially announced to the world with the name I’ll-It, changing to ILLIT was not only more visually pleasing and accessible, but was designed to better “emphasize the meaning behind the name of ‘I Will ( ) It,’ to represent the potential for infinite possibilities,” its management home HYBE shared. Get to know the rookies more with exclusive photos, selfifes and quiz questions below. Then read the group’s full Billboard spotlight here.
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In a debut that has set new records for the K-pop industry, ILLIT emerged as a new pop titan upon its March start this year, earning its place as an undeniable new artist to watch — and as Billboard‘s first-ever K-Pop Rookie of the Month, for June 2024. The five-member act of Yunah, Minju, Moka, Wonhee and Iroha formed through HYBE’s reality show R U Next? has rewritten K-pop’s global expectations with an explosive, addictive entrance into the international music scene.
ILLIT’s debut single “Magnetic” made chart history by entering the Billboard Hot 100 at No. 91, a feat unprecedented for a K-pop group’s first song. Their Super Real Me EP also impacted the Billboard 200, with a No. 93 debut, and hasn’t left the World Albums chart since it first entered the listing, notching 13 weeks so far. The group’s international appeal was further cemented as “Magnetic” secured spots in the top 10 of the Global 200 and Global 200 Excl US charts, and still remains on both tallies as of the chart dated June 29.
“We couldn’t believe our eyes,” Wonhee says. “We’ve never dreamt of seeing ‘Magnetic’ on the Billboard chart.”
Moving from reality show contestants to chart-topping artists has been a whirlwind. While ILLIT’s road to debut wasn’t without some minor challenges (a last-minute lineup change saw the departure of Youngseo, originally slated to be the sixth member), the quintet dove into dance rehearsals, vocal training, language lessons and fitness routines, with Yunah mentioning that a pre-debut appearance at Paris Fashion Week in February for Acne Studios also required practice to ensure their chicest walks and poses. Initially announced to the world with the name I’ll-It, changing to ILLIT was not only more visually pleasing and accessible, but was designed to better “emphasize the meaning behind the name of ‘I Will ( ) It,’ to represent the potential for infinite possibilities,” its management home HYBE shared.
While partially attributed to its association with an industry powerhouse like HYBE, their label BELIFT LAB (which also houses ENHYPEN) and the visibility from R U Next?, ILLIT’s breakthrough goes beyond mere circumstance. An addictive blend of sugary-sweet vocals, ready-to-go-viral choreography, and, well, magnetic personalities that viewers fell in love with during their show all struck a chord with a global audience, one hungry for the next K-pop breakout.
With an all-star team including HYBE chairman Bang Si-Hyuk, longtime BTS and TXT producer Slow Rabbit and singer-songwriter Salem Ilese all assisting on Super Real Me, the set’s four tracks point to ILLIT’s promising range, demonstrating where the five members could take their future pop stylings.
Get to know Billboard‘s K-Pop Rookie of the Month better below, with the ILLIT members sharing most of their personal and group stories, and previewing what’s to come next.
Congratulations on your debut, ILLIT! You’ve started so strong with both your debut single and EP entering high on Korea’s charts, as well as on Billboard‘s U.S. and global charts. How did it feel to earn such a strong reaction?
MOKA: It was mind-blowing how so many people loved “Magnetic.” We are very happy that it’s enjoyed and loved by numerous listeners. We’ll try our best to show a better version of ourselves. Thank you!
WONHEE: We couldn’t believe our eyes! We’ve never dreamt of seeing “Magnetic” on the Billboard chart. We’re super happy that so many people are loving “Magnetic.”
While R U Next? and coming from a beloved company can help, do you have any theories as to why your debut resonated so strongly with fans worldwide?
YUNAH: I think the cute, bubbly and hip vibe of our songs represents the charms of K-pop and pop combined well, capturing the audience’s ears and hearts.
MINJU: I can’t believe all the love our global fans are showing us and I’m very grateful. I think they recognize and appreciate the efforts we put into the performances.
Can you explain the meaning of ILLIT to you, and your first reactions to the unique group name?
IROHA: When I first heard the name, I thought the meaning behind it was wonderful. It means “we can be anything,” and that we have infinite potential to become whatever we want to be as a team.
WONHEE: What I loved was how it has such a beautiful meaning to the name. I was so happy to know that we’ve got a name that’s solely ours.
What were the months between the finale of R U Next? and debut like?
IROHA: After R U Next? we moved into the dormitory together and took dance, vocal and language lessons.
YUNAH: Yes! We are dorming together right now. Immediately after the show, I spent time taking lessons and exercising, preparing for the debut. As for the fashion week, we focused on practicing walking and posing in front of the press wall.
When did you find out that “Magnetic” was your debut single and what was your reaction?
MOKA: I think we found out sometime in the winter!! I remember how everyone was excited about the song, and I personally thought the song would be perfect for ILLIT.
WONHEE: I vividly remember how all of us were in awe and shouted “Woah!” Because it was that good!
What other songs are your favorites on the album?
WONHEE: I love “Midnight Fiction” the most, because it has its own aura of warmth that’s delivered with cute and whimsical lyrics.
IROHA: I love all of our tracks, but I have to say it’s “Lucky Girl Syndrome” because my heart gets filled with happiness and I truly feel like a lucky girl whenever I perform for it.
Are any or all of you interested in songwriting, composing or production?
MOKA: We actually haven’t tried [those] yet, but our imagined dreams were reflected in “Midnight Fiction.” It was very interesting to see our stories turn into the lyrics. I’d love to work on lyric writing whenever I have the chance.
Can U.S. fans expect to see you anytime soon?
IROHA: I’ve never been to the U.S. before, but I can’t wait to visit and meet our fans there!
There is inevitable pressure and scrutiny that comes being a public figure. How are you remaining mentally and emotionally strong? Do you have advice or tips for those who might also be going through challenging times?
MOKA: I picture myself achieving my goal, which I find very comforting and nurturing. So I’d recommend this method.
WONHEE: I still sometimes have some difficulties controlling my nervousness, but my tip is to take a deep breath right before I say something. This helps me relax a bit.
Looking ahead, what’s next for ILLIT? Any chance you’re already planning your first comeback?
YUNAH: We are all working hard for what’s to come — which I want to spoil so badly, but I shouldn’t! [Laughs.]
IROHA: Like YUNAH said, we’re working very hard on it, so please stay tuned!
Anything else you’d like to add at this time?
MINJU: I’m forever grateful for all the love we received for our debut track “Magnetic.” We’re working hard to come back with better music and performances, so please stay tuned!
YUNAH: I can’t begin to express how thankful I am for the love our fans have been showing us. And thank you Billboard for letting us share our stories!
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Last January, Olivia King sat at her dining room table and made a beat — in five minutes.
The Rhode Island-based pop/R&B artist doesn’t play instruments or use music-production software. Instead, she created her track with Overtune, a music-making app that allows users to combine beats and samples from a wide range of instruments and other sounds, write and record vocals, and otherwise use a simple smartphone interface to make music meant to soundtrack content on platforms like TikTok, Instagram and YouTube. Overtune was developed in Iceland and launched in 2020.
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Now, King’s use of the app is helping expand Overtune’s applications beyond social platforms and into more traditional releases. After using Overtune to add her own vocals to her five-minute beat, she made a video of herself performing the song snippet, then posted it to TikTok as part of a brand deal with the app. The video started racking up views; it now has more than 10 million of them.
Capitalizing on this interest, King created an entire song based on her original minute-long TikTok. A steamy ballad called “Unfinished Business,” the two-minute, 18-second song was made entirely with Overtune beat packs and released last Friday (June 21). It marks the first release through Overtune’s new label service, which is centered on a partnership with SoundOn, the music distribution model launched by TikTok in 2022 in the U.S. and U.K.
Building SoundOn into Overtune “fits directly into the changing music industry,” says Overtune co-founder Jason Daði Guðjónsson. “Social media platforms like TikTok are at the forefront of that kind of transformation, and I think Overtune is perfectly positioned to help artists navigate the changing landscape by providing them with the tools to create and now also share and monetize their music.”
SoundOn is designed to help independent, emerging artists navigate TikTok, upload music, get paid for its use, market and promote themselves on the platform, and distribute their music to outside DSPs. Through its integration into Overtune, paid users can release Overtune-produced songs via SoundOn directly in the app, which has a free tier along with a subscription service priced at $9.99 a month. (This paid option also offers other features like exclusive beat packs.)
“I’ve worked with probably every distributor under the sun, but never before with SoundOn,” says King. “I’m excited for it, because TikTok has changed the music industry.”
Overtune’s ability to produce music tailor-made for TikTok has attracted serious interest, with the company receiving $2 million in seed funding from Whynow media (founded by Mick Jagger’s son, Gabriel Jagger), along with investments from a group that includes Guitar Hero founder Charles Huang. Its advisory board includes former Sony Music UK head Nick Gatfield. And while the use of the app to make full-length songs is relatively new, along with King’s song, Overtune was used in the creation of “Framtíðin er hérna” (“The Future is Here”), a song made for the National Broadcasting Station of Iceland’s 2023 New Year’s Eve show.
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Overtune’s founders want to make music creation ultra-simple by providing thousands of different sounds that are organized by tempo and pitch for easy matching. (Some commenters were suspicious about whether King had actually made her beat in five minutes, so she made another video in which she recreated the process to prove it.) The app currently offers assistive AI that answers user questions and is developing other AI functions that are being trained on Overtune’s proprietary beat packs. Later this year, the company will also launch a function that lets users generate loops using written prompts.
Overtune recently added an AI function with which users can apply vocals filters that mimic the voices of artists from Snoop Dogg to Elvis, along with celebs like Morgan Freeman and fictional characters like Marge Simpson. (This function will soon be replaced by AI voices developed in-house and designed to modify individual voices, rather than replicate those of celebrities.)
“The beautiful thing about it,” Guðjónsson says of the app as it currently stands, “is that you don’t have to know anything about tech or music to be able to create songs.”
Overtune sounds aren’t copyrighted, so users can earn royalties from the music made on the app when it’s uploaded to TikTok and DSPs like Spotify and Apple Music. But Guðjónsson says Overtune users “gravitate toward TikTok” especially, making SoundOn “a natural addition to our offerings.”
The app also allows users to make music at TikTok’s unique pace. Artists can experiment with song snippets, then use SoundOn to put them on TikTok and test them with audiences before completing the song and releasing it on more traditional DSPs.
Making distribution easier is also just an extension of the company’s broader mission. “Becoming a musician is not supposed to be that difficult,” Guðjónsson says. “As it is today, you have to own a lot of expensive equipment and have a big presence to be noticed by the labels, but anyone can go through our services.”
For King, this ease is a major part of the app’s appeal.
“As an independent artist you have to be consistent, and the best way to be consistent is to be efficient,” she says. “With Overtune I can do a full demo on the app, then distribute through SoundOn, which makes life easier as an independent artist.”
On June 13, the Chinese video platform Bilibili officially launched the “New Generation Musicians Program – Original Season.” This program features a large-scale music creation and musician selection contest for singer/songwriters. It will also provide a 5 million RMB (renminbi) fund, along with diverse exposure opportunities for participants.
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The initiative aims to empower musicians to make choices, with a focus on “Musicians helping musicians,” garnering industry support. Eight artists, including Chen Chusheng, Chen Li, Penny Tai, Han Hong, Hua Chenyu, David Tao, Wang Sulong and Tia Ray, are collaborating with the contestants. Sony Music will handle album production, while Billboard China will provide comprehensive coverage of the event. Sixteen acclaimed music critics will assist in promotion through online media, and 13 record labels will offer performance and collaboration opportunities to the contestants.
In 2023, Bilibili introduced the “New Generation Musicians Program – Girls Season” to showcase female musicians, achieving significant success. Industry insiders anticipate that this year’s event will unveil more rising stars in the Chinese music scene.
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NewJeans took the stage at Tokyo Dome for its Bunnies Camp 2024 fan meeting on Wednesday (June 26), the first of two days the breakout K-pop group performed at the venue for its first-ever headlining show in Japan.
The five-member girl group set a record as a non-Japanese act for shortest period of time since debuting to perform at Tokyo Dome. Tickets for the two-day event quickly sold out to draw a total of 91,200 fans, proving the “Supernatural” group’s overwhelming popularity in Japan where various talented K-pop acts seek to expand their influence.
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K-pop fan meetings often feature segments other than live performances, such as games and chatting among members, to focus on interacting with fans. But NewJeans’ event opted to forgo such frivolities for a more music-oriented showcase based solely on the idea of entertaining fans (Bunnies) through song. In addition to all the tracks from their past EPs and singles — “New Jeans,” “OMG,” “Get Up,” “How Sweet” — the girls performed two off their brand-new Japanese debut single, “Supernatural.” This stance was reflected in the mysterious DJ set by the opening act, South Korean music producer 250 (Lee Ho-hyeong), which focused on remixes of NewJeans songs, but with an emphasis on ambient moods.
The venue brimmed with intense anticipation before the show began, and when NewJeans actually appeared on stage, the crowd erupted into a fierce frenzy that felt like it would blow off the roof of the stadium. But the five members — including Hyein, who had been on hiatus to recover from a foot injury — showed no signs of nervousness in the face of such a spectacle and went on to hype up the audience with live renditions of their signature songs such as “Attention” and “Cookie,” amplifying the energy of the original songs many times over with assistance from a band consisting of guitarist Kazuki Isogai (SANABAGUN.), bassist Kazuki Arai (King Gnu), keyboardist Yudai Ohi (SANABAGUN.), and drummer Soy. Although there were concerns about Hyein’s condition, she looked well and made a strong comeback, impressing fans with her vibrant, cool performance.
In addition to popular songs like “Hype Boy” and “Super Shy,” the highlights of the day were the solo performances that showcased the charms of each member through a fresh approach — Danielle and Hanni’s sweet duo performance of the unreleased song “Hold It Down,” a strong solo dance by Haerin, and Danielle debuting her beautiful R&B-inspired original track “Butterflies (With U).”
The girls also covered J-pop songs ranging from classic to contemporary to the delight of the audience, including performances of Vaundy’s “Odoriko” (Dancing Girl) by Minji, Mariya Takeuchi’s “Plastic Love” by Hyein, and Seiko Matsuda’s “Aoi Sangosho” (Blue Coral Reef) by Hanni. Moreover, the girls not only sang these songs, but also created a unique space where the content of each song and the members’ personalities were fused together, as in the performance of “Odoriko,” where Minji threw down her bag with a determined look on her face and started running, a complete change from the cool demeanor she maintained in the first half of the set. NewJeans is known for its beautiful and fragile image, spearheaded by label head Min Hee Jin, and this aesthetic was brilliantly carried through here as well.
The fan meeting also featured guest acts on both days, and J-pop duo YOASOBI appeared on Day 1 (Rina Sawayama took the stage on Day 2) — not as an opening act, but incorporated into the main set. YOASOBI singer ikura joined the group for “Right Now” as if she were the sixth member, surprising the audience with their coordinated formation. The two acts then segued into YOASOBI’s song “Biri-Biri,” smoothly performing the Pokemon-inspired number featuring a cute melody and solid drum and bass beat that perfectly matches NewJeans’ style.
After YOASOBI led the audience to a spectacular climax with its performance of “Idol,” Billboard Japan’s 2023 Song of the Year — unfortunately sans members of NewJeans — the five girls returned to the stage and upped the excitement with an energetic performance of their upbeat hit “ETA,” the audience erupting into a thunderous chorus of “What’s your ETA?” By this time, the band’s groove and the members’ cute but powerful voices and vibrant dance moves were perfectly integrated, and a unique exuberance typical of NewJeans filled the entire venue. Even during the laid-back “OMG,” which the members performed on a moving float, the venue was charged with a strange excitement that had nothing to do with relaxation. To be honest, I was personally concerned that the group’s musicality and a venue with tens of thousands of people might not necessarily be a good match, but on this day, NewJeans completely took over the stadium, a promising result in light of the group’s future performances at large-scale music festivals overseas.
The members closed the main set with “Ditto,” bringing the show to a happy ending with its pleasant groove and familiar dance moves. Answering calls for an encore, the group returned to perform the last song of the evening, “ASAP,” ending the fan meeting in style covered in a huge amount of confetti. The overwhelming satisfaction from the live performance itself — hard to believe it’s only been two years since the group was formed — as well as the tremendous response on social media after the show (with focus on the unexpected covers), will no doubt lead to even greater enthusiasm for the group.
–This concert review by neu_mura first appeared on Billboard Japan
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