Snoop Dogg is headed into space for a starring role in an upcoming sci-fi movie from director Luc Besson (The Fifth Element). The rapper will not only top-line The Last Man, but according to Variety, he will also co-produce the post-apocalyptic tale whose plot is being kept quiet for now.
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The magazine reported that The Last Man is believed to be inspired by Planet of the Apes and have a connection to Snoop’s 2009 track “Last Man Standing.” Besson’s eclectic, four-decade-plus filmography has included a number of science fiction films, among them 1997’s The Fifth Element with Bruce Willis and Milla Jovovich, the trippy Lucy with Scarlett Johansson in 2014 and the big-budget Valerian and the City of a Thousand Planets in 2017, which featured Clive Owen, Cara Delevingne, Rihanna and Ethan Hawke.
Besson is also writing the script for the upcoming film, which Variety speculated would be in the same wheelhouse as The Fifth Element, mixing sci-fi with comedy and action. The project will be a reunion for the director and rapper, who worked together in 2006 on the live action/animated fantasy movie Arthur and the Invisibles, in which The Voice coach starred as Koolamassai leader Max alongside an all-star cast that also included Madonna, Robert DeNiro, David Bowie, Freddie Highmore, Mia Farrow and Chazz Palminteri.
“Ever since I’ve seen The Professional, I’ve always wanted [Luc] to direct a whole movie for me. Now we finally get the opportunity for him to write and direct me in a Luc Besson movie,” Snoop said.
Besson returned the admiration, adding, “I’ve been a big fan of Snoop Dogg’s music ever since ‘Who Am I.’ We first met 20 years ago, and we’ve always wanted to work together again. We just needed the right project that would excite us both — and this is it, with Snoop in the lead role. I can’t wait to get started!”
Snoop’s Death Row Pictures is co-producing the movie along with Besson and wife Virginie Besson-Silla for EuropaCorp, with filming slated to begin next year.
The rapper’s acting resume is nearly as long as his rapping sheet, dating back to early appearances in Half Baked and Caught Up in the mid-1990s, as well as co-starring roles in a variety of dramas, comedies and genre films, including Baby Boy, Training Day, Bones, The Wash, Starsky & Hutch and Dolemite Is My Name, among many others.
In the meantime, Snoop is gearing up to release his Missionary album on Friday (Dec. 13), which represents his first full-length LP made in collaboration with mentor Dr. Dre since Snoop’s 1993 debut, Doggystyle.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-12-12 18:31:582024-12-12 18:31:58Snoop Dogg Planning to Blast Into Space For Director Luc Besson’s Upcoming Sci-Fi Movie
Call her Nostradamus, because JoJo Siwa foresaw this: 2024 was, in fact, the year of “gay pop.”
While Siwa certainly didn’t create the sub-genre (as she herself readily admitted), she did reap its benefits at the exact right time this year. In a year that was filled to the brim with massive, world-dominating pop songs, the LGBTQ+ experience was more well-reflected than ever, specifically when it came from queer women.
Chappell Roan dwarfed her own breakout success from 2023, charting a whopping 7 songs on the Hot 100 and slowly bringing her year-old album The Rise and Fall of a Midwest Princess to the second-highest slot on the Billboard 200. Billie Eilish managed to earn a quartet of top 40 entries on the chart, two of which directly talked about her sexuality. As rising LGBTQ+ acts like Doechii, Reneé Rapp and dozens of others began to take up space in music’s mainstream, media outlets hailed our current musical era as a sapphicpoprenaissance.
While dozens of column inches have pointed to why this surge in music focused on WLW happened — some point to greater societal acceptance, others to the groundwork laid by artists like Tegan and Sara or even Tracy Chapman — one simple answer has eluded the headlines: these songs are just great. Both from queer women and other members of the LGBTQ+ community, queer music has been steadily gaining steam over the last few years, which has only emboldened more LGBTQ+ artists to find their own voice and knock their tracks out of the park in 2024.
In a year so heavily defined by musical success for queer people, Billboard is picking our 25 favorite songs from LGBTQ+ artists. See who made the list below:
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-12-12 18:10:212024-12-12 18:10:21Staff List: The 25 Best Pride Songs of 2024
For this year’s update of our ongoing Greatest Pop Star by Year project, Billboard will be counting down our editorial staff picks for the top 10 pop stars of 2024 all next week. Before that, we revealed our Honorable Mentions for 2024 on Tuesday — and now, we present a salute to the artist with the most impressive comeback this year: Irish singer-songwriter Hozier, who took his slowly built cult stardom back overground with one of the year’s defining pop hits and his biggest year of touring and live appearances yet.
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Hozier — yes, the guy that sent a soulful rock ballad about a romantic relationship thriving in the face of religious discrimination to No. 2 on the Hot 100 back in 2014 — could have made 2024 a well-deserved victory lap after dropping a chart-topping album and embarking on a packed arena tour in 2023. Instead, he spent 2024 securing a commercial re-peak that he earned by spending the past decade growing his cult fanbase, even without further post-“Church” crossover success.
At the top of the year, all was well with Hozier and his fans. Unreal Unearth was a smashing success — topping three genre charts (folk, rock and alternative), reaching No. 3 on the Billboard 200 and spawning his first Hot 100 entry in nearly a decade (“Eat Your Young,” No. 67) — but there was the pesky issue of the Grammys. He’s never been a Recording Academy darling (his sole nod was in song of the year for “Take Me to Church” back in 2015), but a complete shutout for Unreal Unearth and its singles despite formidable commercial success and critical acclaim felt particularly painful.
Nonetheless, Hozier & Co. barreled onwards. After spending most of 2023 touring the U.S. and Europe, Hozier added over 50 new shows across North America, alongside headlining slots at several music festivals, including Boston Calling, Hinterland, and Railbird. From the intimacy of his most heart-wrenching ballads (“Cherry Wine”) to the arena-rocking riffs of his most vibrant bangers (both parts of “De Selby”), Hozier’s engaging stage show reminded longtime fans why they first fell in love with him and converted legions of new fans to his kingdom.
As his tour captivated multiple continents, footage from his shows helped Hozier pick up a devoted TikTok fan base who turned him into something of a heartthrob. They were enamored by his vulnerability, long flowing hair and signature “growl”; Hozier had entered his “Forest Daddy” era, and the world was thirsty for whatever that entailed. His newer TikTok audience was also drawn to his brand of folksy alt-rock that had a resurgence over the pandemic and the years immediately following, perhaps best exemplified by the breakout success of Noah Kahan. At the end of 2023, Hozier and Kahan joined forces for a duet version of the latter’s “Northern Attitude,” earning the Irish rocker his first top 40 appearance since “Church” and setting the stage for his 2024 commercial comeback. That level of fanbase-priming all helped result in the eye-popping streaming and sales debut of “Too Sweet,” the song that cemented Hozier’s mainstream commercial resurgence.
Hozier first teased Unheard as a standalone EP comprised of songs that did not make the final Unreal Unearth tracklist. In his TikTok announcing the project, the Irish singer-songwriter used a snippet of “Too Sweet,” setting the stage for the song’s official TikTok sound to collect over 42,000 posts on the platform. “Too Sweet” debuted at No. 5 on the Hot 100 (dated April 6), marking both Hozier’s first song to debut in the top 10 and his first top 10 hit since “Take Me to Church.” Three weeks later — thanks to over 35.6 million official on-demand U.S. streams, according to Luminate – the sultry pop-rock tune reached No. 1 on the Hot 100 (dated April 27), marking his first U.S. chart-topper. Though “Too Sweet” only topped the Hot 100 for one frame, it managed to do so in a week where he was competing with singles from longtime stars Beyoncé and Ariana Grande, as well as historic pop breakthroughs for Chappell Roan and Sabrina Carpenter, and Shaboozey’s “A Bar Song.”
Hozier’s “Sweet” success wasn’t just a well-deserved celebratory moment following his robust 2023, it was also a feat that culturally positioned him as one of the sonic forefathers of Top 40’s larger alt-rock resurgence in 2024. Notes of Hozier’s brand of big-voiced, guitar-backed rock anthems with a pop edge can be found in a number of 2024 Hot 100 hits, including Teddy Swims’ “Lose Control” (No. 1), Benson Boone’s “Beautiful Things” (No. 2), Myles Smith’s “Stargazing” (No. 20) and Michael Marcagi’s “Scared to Start” (No. 54), and, of course, Kahan’s “Stick Season” (No. 9). All of those artists made their Hot 100 debuts this decade, but Hozier has been riding this formula to hits for a decade now – it was only right he finally got a chart-topper of his own.
Now his longest-running Hot 100 hit behind “Church” (37 weeks), “Too Sweet” topped three Billboard airplay rankings (pop, rock and adult pop) and became his first song to top Streaming Songs and the all-genre Radio Songs chart. What’s most remarkable about “Too Sweet,” is how little in-your-face promotion the song required to connect with consumers: All Hozier really needed was a good song and a TikTok post – no dance trend or star-studded remix or virality-seeking music video necessary.
A few months after “Too Sweet” hit the Hot 100’s summit, Hozier headlined the first night of Lollapalooza 2024 (Aug. 1). During his set – in which he debuted “Nobody’s Soldier” – the routinely outspoken artist called for “peace and safety and security for everybody in the Middle East… which of course would mean seeing Palestine free from occupation and free from violence.” In an era where many of music’s biggest stars have seemingly forgotten or undervalue the edifying, unifying and liberating aspects of the artform, it was incredibly refreshing to hear Hozier wax poetic about the innate interconnectedness of global liberation movements at his shows around the world.
Unaired arrived a little over two weeks after Hozier’s headlining set (Aug. 16), with “Nobody’s Soldier” serving as the focus track. Following the uptempo blueprint of “Too Sweet,” “Soldier” missed the Hot 100 entirely, but still managed to become Hozier’s fifth consecutive No. 1 single at Adult Alternative Airplay (AAA). With “Soldier,” “Sweet” and his Kahan-assisted “Northern Attitude,” Hozier became the first soloist in history to score three new AAA No. 1s in a single year – and he’s just one song away from tying U2 for the all-time record of most consecutive AAA chart-toppers (six).
By the end of the year, Hozier combined his two new EPs into one sprawling deluxe album titled Unreal Unearth: Unending. To cap off his 2024, Hozier will perform as the musical guest for the upcoming Dec. 21 episode of Saturday Night Live – his first appearance on the show since post-“Church” in 2014.
It’s not often that an undeniable commercial resurgence occurs alongside a revival in cultural prominence, but Hozier pulled it off this year. With “Too Sweet” Hozier placed himself at the center of one 2024’s defining musical styles and returned to the awards conversation, picking up his first two MTV Video Music Awards nods in 10 years – though that Grammy remains out of reach, as he was shut out again in the 2025 nominations. Not only did he top the pop charts with new solo music, but he also re-established himself as a bona fide superstar. Whether he was flexing onstage banter or speaking truth to power, people hung on to his every word – especially the non-musical ones.
Few could have predicted that Hozier would score a No. 1 single a decade after his “Take Me to Church” breakthrough, but, then again, few expected “Church” to be as massive as it was a decade ago. If ever there was a shining contemporary example of a mainstream musician consistently serving and nurturing their fan base, and reaping handsome (if long-delayed) returns for those efforts, it’s Hozier.
Check Billboard later today for the reveal of our 2024 Rookie of the Year, and come back next week as we start the countdown of our top 10 Greatest Pop Stars of 2024!
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-12-12 18:03:402024-12-12 18:03:40Billboard Staff’s Greatest Pop Stars of 2024: Comeback Artist of the Year — Hozier
Billie Eilish is currently touring through arenas and stadiums, but she’s also making time for smaller venues — tiny ones, you might say.
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On Thursday (Dec. 12), the 22-year-old superstar’s appearance on NPR’s Tiny Desk web series went live on YouTube, showing Eilish, her brother and producer Finneas and a few band members cramming into the show’s iconic office space to perform four songs. She began with two favorites from her most recent album, Hit Me Hard and Soft: “The Greatest” and “L’Amour de Ma Vie,” both of which she gave a gentler vocal approach to match the intimacy of the room.
“This is nerve-racking for me,” she told the crowd gathered at NPR’s office in Washington, D.C., during a pause. “This is so cool. I’ve wanted to do this my whole life, so I’m a little shaky.”
The two-time Oscar winner then surprised fans by pulling out one of her older deep cuts, softly singing “I Love You” from her Billboard 200-topping debut LP, When We All Fall Asleep, Where Do We Go?, over Finneas’ soft acoustic guitar. “This is one of our favorite songs that we’ve ever written,” she said, introducing the track. “It was the first time I fell in love and it was very scary. It’s funny how that fear never goes away — that fear of falling.”
Eilish went on to close out the show with her three-week Billboard Global 200-topping single “Birds of a Feather,” which recently earned three nominations ahead of the 2025 Grammys for best pop solo performance as well as song and record of the year.
The performance comes as Eilish is getting ready to wrap the North American leg of her Hit Me Hard and Soft: The Tour, which kicked off late September. After breaking Dec. 21 following five nights at the Kia Forum in L.A., the singer will head out on a run of dates in Europe and Australia in February.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-12-12 17:44:532024-12-12 17:44:53Billie Eilish Resurrects an Old Deep Cut About the ‘First Time I Fell in Love’ on ‘Tiny Desk’: Watch
Sky Rompiendo secures his first entry, and top 10, on a Billboard albums chart with his Feid collaborative set, Los 9 de Ferxxo y Sky Rompiendo, which debuts at No. 6 on the Latin Rhythm Albums chart dated Dec. 14. Feid rounds up his fourth top 10 project.
The nine-track set, Los 9 de Ferxxo y Sky Rompiendo, released Nov. 29 via Black Koi/Good Kidz/Universal Music Latino/UMLE, launches with 6,000 equivalent album units logged during the Nov. 29-Dec. 5 tracking week, according to Luminate. As with most Feid’s projects, the majority of the album’s starting totals come through streaming activity.
That streaming sum represents 7.5 million official on-demand clicks of the nine songs on the album in its opening week. Album sales and track-equivalent albums comprise a negligible amount of activity.
With Los 9 de Ferxxo y Sky Rompiendo, Feid lands his fourth top 10 on Latin Rhythm Albums among six career entries. The top 10 streak began with 2022’s Feliz Cumpleaños Ferxxo: Te Pirateamos El Álbum, which peaked at No. 5. It continued with the No. 3-peaking Mor, No Le Temas a La Oscuridad (October 2023) and Ferxxocalipisis (No. 5 high, December 2023).
Sky Rompiendo has previously produced three top 10-charting sets on Latin Rhythm Albums — for Feid projects. But Los 9 de Ferxxo y Sky Rompiendo earns the Colombian producer his first entry and top 10 as an artist. Further, the project also starts at No. 15 on the overall Top Latin Albums for Sky’s first entry as an artist there.
Los 9 de Ferxxo y Sky Rompiendo joins two other Feid albums on Latin Rhythm Albums, both of which have remained on the chart for more than 50 weeks: Ferxxocalipisis, at No. 13 (53 weeks) and Feliz Cumpleaños Ferxxo: Te Pirateamos El Álbum at No. 21 (in its 117th edition).
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In addition to hanging those stockings with care, Post Malone is going to have to make more room on his mantle for new hardware from the RIAA. The Recording Industry Association announced on Thursday (Dec. 12) that Malone’s star-packed debut country album, F-1 Trillion, has been certified Platinum (one million).
And that’s not all. In addition to scoring his latest Platinum album plaque, the album’s Billboard Hot 100 No. 1 single, “I Had Some Help” (feat. Morgan Wallen) — which spent six weeks atop the chart — was certified 5x Platinum, and his Blake Shelton collab, “Pour Me a Drink,” was certified Platinum.
Malone could pick up more trophies for F-1 Trillion at February’s 67th annual Grammy Awards, where he has seven nominations, including best country album and best recording package, as well as best country song and best country duo/group performance for “I Had Some Help.” He could also win some awards for his collaborations this year, including on “Fortnight” from Taylor Swift’s The Tortured Poets Department (best music video, record of the year, song of the year) and best pop duo/group performance for his team-up with Beyoncé on her Cowboy Carter tune “LEVII’s JEANS.”
Malone won’t have much time to celebrate, as he’s gearing up to headline the Bud Light Backyard Presents show at the Fillmore New Orleans on February 7, two days before the big game takes place at the Caesars Superdome in the Big Easy. The rapper/singer’s 2025 will also have him headlining a night at Coachella in April alongside Lady Gaga, Green Day and Travis Scott, as well as headlining the North American Big Ass Stadium tour with guest Jelly Roll next spring and summer.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-12-12 17:28:392024-12-12 17:28:39Post Malone Celebrates Platinum Certification For Debut Country Album and 5X Certification For ‘I Had Some Help’
During a recent conversation, John Mayer and Shawn Mendes opened up about an experience not many others can relate to: having a high-profile ex write a hit song about you.
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On the latest episode of the “Daughters” singer’s How’s Life With John Mayer program on SiriusXM, the two men — who, between the two of them, are believed to have inspired bangers by artists such as Taylor Swift, Katy Perry, Camila Cabello and Sabrina Carpenter — got real about the “psychological toll,” as Mayer called it, of those songs opening up their personal lives to public scrutiny.
“No one’s gonna understand,” Mayer began, conceding that he and his friend are “handsomely rewarded for the stuff we have to deal with.” “You and I are both talking as people who’ve heard songs that — at least other people are saying — are references to us.”
Agreeing, Mendes shared, “It sucks to feel like … It’s a funny feeling to feel like you’re being written about, and maybe the whole picture’s not being expressed.”
As Mayer pointed out, it’s also not exactly like the two musicians can talk about these issues to a professional who relates to the pressures of celebrity life. “You talk to a therapist and go, ‘You ever seen your ex-girlfriend on a billboard before?’” the “Your Body Is a Wonderland” artist said, laughing. “‘Let me tell you, it’s a weird two weeks.’”
Even so, the Lyle, Lyle, Crocodile star said he wouldn’t let that prevent him from falling in love with another songwriter. “The suffering that is from hearing a song talking about you in a way you don’t want to be talked about is not even close to the beauty of falling in love with someone for the first time,” he told Mayer.
Neither of the artists named names, but both have been in public relationships with very famous women in music. Between 2012 and 2015, Mayer dated the “Teenage Dream” singer — whom he bumped into at a recent Carpenter concert — and before that, he had a relationship with a certain Eras Tour headliner, whose scathing 2010 ballad “Dear John” is widely believed to be about the guitarist.
Speaking of the “Espresso” singer, Mendes is the long-rumored center of a love triangle with his “Señorita” duet partner and Carpenter. Cabello’s “June Gloom” and the Girl Meets World alum’s “Sharpest Tool” and “Taste” detail a love interest who’s still not over his ex, seemingly mirroring how Mendes was spotted with Carpenter several times in 2023 right before rekindling things with Cabello.
Without getting into details, Mendes did appear to touch on the situation with Mayer. “The biggest lesson I’ve learned is no one gets out of this life without getting hurt, and no one gets out of this life without hurting someone,” the “Mercy” singer said.
Watch Mayer and Mendes talk about being the inspiration for songs below.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-12-12 17:25:182024-12-12 17:25:18John Mayer & Shawn Mendes Bond Over Ex-Girlfriends Writing Songs About Them
Winter Music Conference is returning to Miami Music Week in 2025.
Organizers today (Dec. 12) announced that the three-day conference will happen during the annual dance music industry gathering in Miami this March, with the conference taking place March 26-28 at the beachfront Eden Roc Miami Beach hotel.
This will be the first time since 2019 that the conference, which has a history going back 35 years, will be part of Miami Music Week, as the 2020 conference was cancelled due to the pandemic.
The 2025 event is set to focus on myriad facets of dance music business and culture through educational panels, keynotes and networking sessions. Specific topics will be announced in the coming months, with conversations to focus on agency dynamics, licensing, streaming, publicity, A&R, emerging social media platforms, brand longevity and more. Registration for the conference is open now.
WMC 2025 will end with a March 28 awards show, which will be the first ever hybrid event from the Electronic Dance Music Awards (EDMAs) and the International Dance Music Awards (IDMAs). This show will feature live performances and award presentations.
Winter Music Conference is owned by Ultra Music Festival, which kicks off in Miami the same day the conference ends, Friday, March 28. The three-day festival will again happen at its longtime home in Miami’s Bayfront Park, with the 2025 lineup thus far featuring artists including Armin van Buuren, Carl Cox, Afrojck, Tiësto, Martin Garrix and Hardwell, along with pairings like the previously announced Anyma b2b Solomun set and Pendulum playing both solo and back to back with Deadmau5, with the latter artist also performing his first ever career-spanning “retro5pective” set.
Launched in 1985, Winter Music Conference was held every March in Miami (prior to the pandemic) and is part of the larger event known as Miami Music Week, a marathon of dance music performances and parties. Drawing an estimated 100,000 attendees and 3,500 music professionals from more than 70 countries at its height, WMC hosts a schedule of events, parties, seminars and workshops and serves as one of the largest industry networking events in the dance/electronic music genre.
Though the Ultra Music Festival was originally spawned by the conference, it eventually surpassed it in terms of influence, and its parent company went on to acquire WMC in 2018.
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2024 has been another landmark year for Latin music, brimming with eclectic singles that have caught our ears and set new trends. As the year draws to a close, BillboardLatin and Billboard Español editors unveil their top choices for the best songs. This curated list features the 25 most compelling and memorable songs released over the past 12 months.
We witnessed the remarkable outcomes when two acts from different genres collaborate. Take, for example, bachata royal Prince Royce and música Mexicana performer Gabito Ballesteros. Their unlikely fusion of amargue and banda-style horns in “Cosas de La Peda” not only captivated listeners but also clinched a Billboard Latin Music Award for tropical song of the year. Latin pop princess Belinda and corridos tumbados pioneer Natanael Cano struck gold with their goosebump-inducing, piano-laced “300 Noches.” Moreover, let’s not overlook the legendary Los Ángeles Azules from Iztapalapa, who joined forces with Argentine pop sensation Emilia to deliver the irresistible Mexican cumbia jam “Perdonarte ¿Para Qué?”
While reggaetón and música Mexicana continued their chart dominance, tropical music surged forth with vigor. Karol G’s merengue anthem “Si Antes Te Hubiera Conocido” spread feel-good vibes, even inspiring stars like Taylor Swift and Post Malone to groove along from their VMAs seats. The hit has impressively maintained the No. 1 spot on the Tropical Airplay chart for 22 weeks. Furthermore, suave Puerto Rican crooner Rauw Alejandro captivated us with his rendition of Frankie Ruiz’s classic salsa track “Tú Con Él.”
Afrobeats also left a significant mark in 2024, with breakout star Kapo delivering one of the most captivating, succulent-sounding and melodious songs of the year in “Ohanna,” while Kali Uchis and Peso Pluma brought disco-tinged R&B bliss to the dance floors with “Igual Que Un Ángel.”
Without further ado, here are the top 25 songs of 2024, ranked.
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While Afrobeats has been hailed as Africa’s biggest cultural export, its growth on the continent is also cause for celebration.
The 2023 and 2024 IFPI Global Reports revealed Sub-Saharan Africa was the fastest-growing region in the world, with this year’s report documenting a 25% rise in music sales largely driven by increased adoption of paid subscription services (up by just under a quarter). And no other streaming service has been as innovative and effective at expanding their reach on the continent as Audiomack.
The company has been applauded for bolstering artists with user-friendly promotional and analytics tools while providing fans with a solid discovery experience, and its unparalleled work in Africa has been critical in the rise of Afrobeats and other genres on the continent. Audiomack opened its first African office in Lagos, Nigeria in 2020 and made three key hires, including Charlotte Bwana, who officially joined the company as head of media and brand partnerships and has since risen to vp of marketing, EU, Africa & MENA.
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Bwana had been living in Nigeria at the time and working in Audiomack’s ambassador program, where she met with and onboarded artists onto the platform and continued expanding its Afrobeats division through social media marketing, idea generation, playlist curation and outreach to major labels, artist managers, booking agents and more. Once travel was allowed after the pandemic, Bwana “literally backpacked across Africa – Nigeria, Ghana, Tanzania, South Africa – doing Audiomack masterclasses, meeting artists and teaching them Audiomack one-on-one but also about the entertainment business,” she tells Billboard. “Somebody said to me, ‘A lot of companies are companies in the cloud, but you are a company that exists, we can actually meet you and shake your hand and call you on the phone. The difference between you and many other streaming companies is your availability.’”
Bwana emphasizes that that “human touch” element has significantly helped scale Audiomack, which is the No. 1 music streaming app on Apple’s App Store in 22 African countries — including Ghana, Nigeria, Rwanda, Tanzania and Zimbabwe — and the No. 1 music streaming app on the Google Play Store in Gambia, Ghana, Liberia, Nigeria and Sierra Leone. According to the company, in Nigeria alone Audiomack boasts 15.3 million monthly active users and 4.9 million daily active users and has racked up 58 billion total Afrobeats streams since 2020.
While the streamer hasn’t added more offices on the continent outside of its Lagos headquarters – which now has 12 people across its social media, graphic design, curatorial, business development and content operations departments – it has deployed ambassadors in additional countries like Kenya, Rwanda and Uganda. Those ambassadors help Audiomack better navigate the African market with “ideas of which artist is popping, which sound is buzzing in this territory, what the scene is like [and] what artists should we be focusing on,” Bwana explains.
Audiomack has also had to focus on tackling two key issues that hinder the platform’s mission to democratize streaming on the continent – the first being accessibility. “In Africa, before we talk about affordability of music, we have to talk about accessibility. A lot of people couldn’t access music in the first place, and Audiomack opened that door… and reshaped the landscape of the African music industry,” Bwana says.
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In 2021, the streaming service partnered with MTN Nigeria, the fastest 5G network in West and Central Africa, to introduce the Audiomack+MTN Data Bundle program. Through the program, the company offered the more than 76 million MTN subscribers tailored data bundles, allowing them to stream unlimited music and access Audiomack content without the hassle of data charges. This year, the partnership expanded with the Audiomack+ subscription program, which offers MTN subscribers seamless access to premium Audiomack content – including uninterrupted streaming and offline downloads – through three flexible subscription plans. “We have a monthly subscription, a weekly subscription and a daily subscription, because we figured that people sometimes just buy premium for the day,” says Bwana, adding that 41% of Audiomack users use MTN. “They don’t need it for a month, or they can’t afford to pay that for the month. But if a big artist drops an album today, and they just want to listen to the album, they just pay for premium for the day.”
Still, Africa’s low internet penetration rate poses a problem for users without MTN coverage. According to the International Telecommunication Union’s Facts and Figures 2024 report, just 38% of the continent is able to use the internet, while only 11% have access to a 5G network. Bwana notes that offline downloads are “everybody’s favorite feature” on the app, with Audiomack reporting 1.9 billion offline downloads since 2020. “You’re able to listen to the music on the go whenever you’re not connected,” she says. “This is a premium feature for many DSPs, and for us, it’s a feature that you still can access on the ad-based tier.”
This gets to the second major hurdle Audiomack has been tackling: payment. While the company is making sure its different subscription models are suitable for African users’ limited internet access, it’s also ensuring the payment methods are just as convenient. “In Africa, [there are] 54 different countries, and you’re working with many currencies. As you’re scaling a business, you have to figure out how to accommodate the entire continent,” says Bwana. “Seventy percent of the population [in South Africa] is banked, so they have access to credit and credit cards, and they can pay for stuff online. Then you go to Kenya, where everybody uses mobile money. With every country that I’ve been to, not only am I talking to the artists to market them and create content, but I’m also talking to telcos and fintechs and trying to figure out payment systems so we can make it seamless for people to pay for music.”
Last year, Audiomack partnered with Flutterwave, Africa’s largest payment network, to leverage its expertise in secure and reliable payment processing so artists can “monetize their art effectively,” Audiomack CEO/co-founder David Macli said in a press statement. Audiomack can reach even more users in Africa via seamless payment options, including bank transfers, local cards and mobile money. This year, the company also partnered with Carry1st, Africa’s leading mobile games and digital content publisher, to tap into its proprietary payment solution, Pay1st, so consumers can purchase their subscriptions using local payment methods including mobile money, popular digital wallets and bank transfers. “A lot of people on Audiomack are Gen-Z, they’re in that age where they’re discovering music but they’re also gaming,” says Bwana. “We were thinking of how do we bridge the gap between music and gaming, and also, how do we make sure that the artists are earning more royalties and being discovered even by the gamers.”
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Outside of accessibility and affordability, artist discovery is another one of Audiomack’s priorities. The platform has been identifying the continent’s rising stars before they gain global recognition through Keep the Beat Going, an annual campaign that focuses on amplifying artists’ profiles and introducing them to new global markets through billboards in major cities, playlists, digital ads, creator workshops and more. Since its launch in 2022, Keep the Beat Going has highlighted 72 artists from Ghana, Tanzania, Nigeria, South Africa and Kenya, including Ayra Starr, Burna Boy, Rema and Uncle Waffles.
Aside from artists, Audiomack is also keeping its fingers on the pulse of new trends coming out of the continent. Bwana believes Nigerian street pop is the “next big thing,” as evidenced by Asake and Seyi Vibez’s success on the platform. The latter is the most streamed artist in Nigeria, accumulating 1.4 billion plays on Audiomack since 2020, while the former is a close second with 1.2 billion plays. To date, Asake’s 2023 album Work of Art is the most streamed Afrobeats album on the platform with 476 million plays, while his hit “Lonely at the Top” from the album is the most streamed Afrobeats song on Audiomack with 87 million plays.
“We have a lot of people achieving their first hundred thousand or million streams on Audiomack,” says Bwana. “[We’ve] accommodated both listeners and artists, and this is what really sets us apart from a lot of the other streaming platforms.”
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2024-12-12 17:07:282024-12-12 17:07:28How Audiomack Became a Streaming Power Player in Africa