Swifties have been long anticipating “Opalite” outdoing its No. 2 October debut on the Billboard Hot 100 to become the second No. 1 hit off Taylor Swift‘s The Life of a Showgirl album, following the 10-week reign of “The Fate of Ophelia.” Next week, they may get their opportunity to celebrate. 

“Opalite” jumped 11-8 on this week’s Hot 100 (dated Feb. 21), following the Feb. 6debut of its star-studded music video, which includes turns from Domnhall Gleeson, Greta Lee, Lewis Capaldi and other co-stars from her 2025 appearance on The Graham Norton Show (including Norton himself). The jump would have likely been a bigger one if not for the huge gains enjoyed by Bad Bunny following his performance at halftime of Super Bowl LX, which resulted in the superstar enjoying his biggest global streaming week ever, and also nabbing four of the top six spots on the Hot 100, including his first unaccompanied No. 1 with set-closer “DtMF.” 

But with Bad Bunny’s numbers receding some in his first full week following the Super Bowl, the opportunity is there for “Opalite” to zoom in and grab the top spot — and it’s one Swift looks to be capitalizing on, with the release of several new versions of the song, as well as the shipment of fan-preordered “Opalite” vinyl 7-inches, and newly announced CD singles. 

While the “Opalite” 7-inches had been originally scheduled to be shipped “on or about February 9,” according to Swift’s website, they ultimately got delayed a week, instead shipping by this Monday (Feb. 16). In addition, Swift released multiple CD singles featuring new remixes of the song, including versions with dance producers Chris Lake and Skream. The “Life Is But a Song” acoustic version of “Opalite,” included on the B-side of the vinyl single, was also released to iTunes at a discounted price of 69 cents. 

The result of all this is that the sales numbers for “Opalite” next week should be extremely robust — possibly even in the six figures. (For comparison’s sake, the best U.S. song sales week of 2026 thus far was posted this past tracking week by Kid Rock’s “‘Til You Can’t,” with 51,000, according to Luminate.) That sales number, combined with the song still pulling daily streams in the millions and also still growing in radio airplay, should make it a very strong contender for No. 1 on next week’s Hot 100 (dated Feb. 28). 

If “Opalite” does top the Hot 100 next week, that would mark Swift’s 14th career No. 1 on the chart — breaking her tie with Drake and Michael Jackson for fourth-most in chart history, and moving her into a tie with Rihanna for third-most, behind just The Beatles (20) and Mariah Carey (19). (It would also tie her with Rihanna for most No. 1s by any artist this century.) 

Additionally, “Opalite” reaching pole position on the Hot 100 would make Showgirl Swift’s first album since 2014’s 1989 — which topped the chart with three singles, “Shake It Off,” “Blank Space” and “Bad Blood” (featuring Kendrick Lamar) — to notch multiple No. 1 hits. In the 12 years since that album, Swift has racked up a whopping nine No. 1s, but each of them has come from a different album. 

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Kelly Clarkson is opening up about her decision to end her acclaimed talk show following the death of her ex-husband, music manager Brandon Blackstock.

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While speaking with fellow The Voice coach John Legend on Today on Friday (Feb. 20), the American Idol alum explained that her choice to step away from The Kelly Clarkson Show after seven years — an ending she announced earlier in February — was all about family. “I think everybody probably gets the timing,” she shared. “Our family life, the dynamic changed a bit, and it has changed for a minute now.”

About six months before she put in her notice about the daytime program, Clarkson became the solo parent of her two kids, whom she shared with Blackstock. The late Starstruck Entertainment executive died in August at the age of 48 after a battle with melanoma.

“You got kids, we’ve all got kids, and it’s one of those things when you kind of start seeing life as how precious it is,” Clarkson continued on Today. “I was like, ‘I know everybody thinks she’s, like, quitting.’ I’m like, ‘I still have other jobs, so I’m still doing stuff.’ There’s just too much on the plate, so I was like, ‘You know what? It’s time to pull back.’”

“That was a really hard thing for me,” she added, praising the staff and crew she worked with on The Kelly Clarkson Show, “but an easy decision as a mama.”

The Grammy winner’s Daytime Emmy-winning show launched in 2019 and is now on its seventh season. After this current installment wraps in the fall, Clarkson will step away, but she’ll continue with other less time-consuming projects as she focuses on parenting her children.

“This was not an easy decision,” she explained in a Feb. 2 statement on Instagram when she first announced the show’s end. “Stepping away from the daily schedule will allow me to prioritize my kids, which feels necessary and right for this next chapter of our lives. This isn’t goodbye. I’ll still be making music, playing shows here and there and you may catch me on The Voice from time to time … you never know where I might show up next.”

The next season of The Voice — on which Clarkson has appeared on and off since 2018 — premieres on Monday (Feb. 23), featuring Adam Levine and Legend as coaches. The American Idol alum last dropped an album in 2023, reaching No. 6 on the Billboard 200 with Chemistry.

Watch Clarkson’s appearance on the Today show above.


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Liza Minnelli is opening up about the viral moment at the 2022 Oscars where the now-79-year-old stage and screen legend appeared to stumble over her words while presenting the best picture Oscar alongside superfan Lady Gaga. If you recall, Minnelli, seated in a wheelchair, earned a standing ovation from the room as Gaga stood to the side and applauded her artistic godmother.

“You see that? The public, they love you,” said Gaga as a seemingly confused Minnelli shuffled a stack of papers in her hand and said, “But what am I … I don’t understand.” Gaga quickly stepped in and said, “I got it,” gently placing her hand on Minnelli’s shoulder, as the honorary EGOT star grabbed Gaga’s hand and said, “oh my baby!”

After Gaga gave Minnelli her props on the 50th anniversary of her Oscar-winning role in Cabaret, Liza began to read the copy in the Teleprompter setting up the nominees, stumbling over the words and appearing confused as Gaga sweetly dipped down and assured Minnelli, “I got you.”

Well, there is much more to the story, as it turns out.

In an excerpt from her new memoir, Kids, Wait Til You Hear This (March 10) published by People on Friday (Feb. 20), Minnelli, 79, reveals that the seeming flub was not her doing, and, honestly, she still seems pretty peeved about how it all went down.

Minnelli says she was expecting to sit in a director’s chair for the presentation, but at the last minute she was “ordered — not even asked — to sit in a wheelchair or not appear at all. I was told it was because of my age, and for safety reasons, because I might slip out of the director’s chair, which was bulls–t. I will not be treated this way, I said,” she says.

The actress writes that she was “heartbroken” by the decision. “I was much lower down than I would have been in the director’s chair. Now I couldn’t easily read the teleprompter above me,” she recalls. “How would you feel if you were wheeled out, against your will, to perform in front of a live audience, and unable to see clearly?”

And so, she stumbled over a few words, praising Gaga for not missing a beat, “to play the kindhearted hero for all the world to see,” remembering those three kind words Mother Monster said as she leaned down in support. Afterward, when Gaga got wind of how distressed Minnelli was by the incident, the “Abracadabra” singer came to Liza’s dressing room to ask if she was OK.

“I looked at her and said simply, ‘I’m a big fan,’” Minnelli writes. “I learned this lesson years ago from Mama and Papa. At a moment of high stress, you stay gracious.”

Minnelli’s memoir is based on more than a decade of stories and interviews collected by her longtime best friend and pianist Michael Feinstein. It includes tales of her early years taking care of her mother, screen legend Judy Garland, as well as her wild decades in the spotlight, a long struggle with addiction, a string of love affairs — including a tragic, drug-addled marriage to late producer David Gest, whom she calls a “clown” — and her many trips to rehab before getting sober 11 years ago. The book’s co-authors include journalist Josh Getlin and Pulitzer Prize winner Heidi Evans.


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Culture Wave, the Los Angeles–based rock artist management company partnered with Red Light Management, is accelerating its growth with new hires and promotions in its expanded touring and marketing operations. 

The company has brought on Ryan Cunningham and Mike Bingham of Polarizer Management, who join Culture Wave as artist managers and bring rosters including The Armed, Trauma Ray, Spiritual Cramp, Agriculture, and others. Cunningham will continue his longtime role at Biz 3 Publicity as well. 

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Co‑founder Andrew Jarrin said their “forward-thinking approach fits seamlessly with what we’re building.”

“When the time came for Polarizer Management to align with a larger company to better serve our artists’ growth, Culture Wave’s scale, momentum and strategic thinking reflected exactly the trajectory we were striving toward,” added Bingham. “We couldn’t be more excited for what’s ahead.”

The company has also promoted Rachel Hacken to artist manager after several years of day‑to‑day support for founder Jason Mageau’s roster. Hacken now manages Kittie, Gore., Thousand Below and Holy Wars. New team additions include Alana Lopez as touring and logistics manager; Madison Stern as day‑to‑day manager; Ana Garcia as digital marketing coordinator; Erin Carignan as day‑to‑day manager for Cunningham; and Joey Mullen as co‑manager for Agriculture.

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These staffing moves coincide with major wins across Culture Wave’s roster. Spiritbox earned a third Grammy nomination, released their sophomore album Tsunami Sea, and played multiple sold‑out headline and arena shows. Neck Deep completed a sold‑out U.K. tour and marked a milestone anniversary of Life’s Not Out To Get You. Loathe sold out their U.S. and EU/UK tours and supported Korn and Gojira in arenas. Kittie released Spit XXV and performed across major European festivals. The Free Nationals secured a Webby nomination and announced a Blue Note Los Angeles residency, while Polaris expanded its touring footprint with major support slots.

Founded by Mageau and Jarrin, Culture Wave continues to scale while maintaining a hands‑on, artist‑first ethos within the broader Red Light Management ecosystem.

Lee Brice is one of a few artists facing backlash for participating in Turning Point USA’s halftime show, which the conservative Christian organization hosted as an alternative to Bad Bunny‘s official Super Bowl program, but according to the country artist, he didn’t mean any harm.

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While calling in to the Big D and Bubba radio program on Friday (Feb. 20), Brice clarified his intentions and performance in the widely criticized TPUSA event titled the “All-American Halftime Show.” “I was never out to hurt anyone … and I didn’t say anything that did that,” he said in response to critics.

“I said something on stage for one time. I said, ‘Guys, this wasn’t meant for that,’” continued the musician, who shares three children with wife Sara. “‘This is just me being a daddy and just saying my truth, just like everyone else has their truth.’ So here we go.”

After performing his 2014 song “Drinking Class” at Turning Point USA’s event, the musician commented directly to the audience and mentioned the group’s polarizing late founder, Charlie Kirk, before he dove into his new song, “Country Nowadays.” He was the only performer that evening to mention Kirk, saying at the time, “Charlie gave people microphones so they could say what’s on their minds. This is what’s on mine.”

The new song about the struggles of “being country in this country these days,” according to the lyrics, also includes lines that some listeners consider divisive, such as “I just want to cut my grass, feed my dogs, and wear my boots/ Not turn the TV on, sit and watch the evening news/ Be told if I tell my own daughter that little boys ain’t little girls/ I’d be up the creek in hot water in this ‘cancel your a–‘ world.”

Brice also spoke on the radio program about the new track — which was officially released Feb. 20 — and how some viewers of the “All-American Halftime Show” misheard one of his lyrics, which includes the line, “I just wanna catch my fish,” but a few people thought he’d said “I just wanna kiss my fish.”

But the South Carolina native is choosing to embrace the confusion and has a line of “Kiss My Fish” hats coming to his merch store soon, he shared on the show.

The TPUSA alt-halftime show aired on the group’s YouTube channel between halves of this year’s Super Bowl on Feb. 8 at the same time as Benito’s performance. The former was pre-taped and drew in about 6.1 million concurrent viewers, while the Puerto Rican superstar performed live on the field at Levi’s Stadium in Santa Clara, Calif., and had an estimated 128.2 million viewers.

Also on the “All-American” bill were Kid Rock, Brantley Gilbert and Gabby Barrett.

Watch Brice’s interview above.


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Virgin Music Group has officially completed its acquisition of Downtown Music Holdings, and as part of the deal has appointed Downtown’s CEO Pieter van Rijn as chief operating officer of VMG. The move reshapes the independent music‑services landscape and advances VMG’s goal of building a global, end‑to‑end platform for artists, labels and rights holders.

Based in Amsterdam, van Rijn will report to co‑CEOs Nat Pastor and JT Myers and oversee worldwide operations, technology, product development and strategic integration across the combined companies.

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Van Rijn’s career has spanned leadership roles across distribution, publishing administration, neighboring rights and sync. As former CEO of FUGA, he oversaw major expansion, growing the company into a full‑service label‑services platform operating across more than 50 countries.

The deal closes one week after the European Commission approved VMG and Universal Music’s $775 million acquisition of Downtown following a two‑phase competition review. Regulators focused heavily on data‑access risks surrounding Curve Royalty Systems, Downtown’s rights‑management and accounting platform that holds sensitive information for rival labels. To receive approval, UMG agreed to divest Curve entirely, with Curve operating independently until the sale is complete. Beyond Curve, the commission determined that the merger would not significantly reduce competition given the number of alternative service providers and moderate combined market share.

Virgin/UMG first announced plans to acquire Downtown in late 2024, aiming to unify Downtown’s multi-disciplined services — including FUGA, CD Baby, Songtrust and Downtown Artist & Label Services — with VMG’s global distribution, neighboring rights, sync and marketing capabilities. Downtown, founded in 2007 by Justin Kalifowitz, serves more than 5,000 clients and over four million creators worldwide.

The acquisition also marks the exit of Kalifowitz, who confirmed his departure in a public letter reflecting on nearly two decades at the helm. Kalifowitz said Downtown was built during a time when the industry was in “freefall,” but grew by betting on “more music, more entrepreneurs, more global participation.” He emphasized that Downtown’s legacy is not its deals or catalog, but its people, writing: “Service beats control. Infrastructure beats trend‑chasing. Culture beats hierarchy.” Kalifowitz added that he steps away “proud of what we’ve built” and expressed confidence in van Rijn and the Virgin leadership: “Companies evolve. Markets shift. Strong cultures endure.”

In addition, Downtown’s former chairman Andrew Bergman will shift into a senior advisory role.

Executives from both companies framed the acquisition as a long‑term investment in the independent sector.  Pastor called van Rijn’s appointment proof of VMG’s commitment to “thoughtfully and strategically” merging the organizations. Van Rijn emphasized that the “combination enhances the choice, service and global reach available to the independent community,” also pledging that they’ll “strengthen what makes both companies special and deliver even greater value to the entrepreneurs we serve.” Myers credited Downtown’s leadership for building an “organization defined by its powerful belief in independent creators.”

Olivia Dean, Lola Young, RAYE, Chappell Roan, HAIM, HUNTR/X and more artists have a chance to make history at the 2026 BRIT Awards, which will be presented on Saturday Feb. 28 at the Co-op Live arena in Manchester, England.

The show itself will make a little history. This will mark the first time that the ceremony will be held outside London. Comedian Jack Whitehall will host the ceremony for the sixth time.

This is the 46th edition of the BRIT Awards ceremony presented by British Phonographic Industry (BPI) to recognize the best in British and international music in 2025. Dean and Young lead the nominations, with five nods each. Each is nominated for British artist of the year, song of the year and best pop act. Sam Fender follows with four nods. Next in line, with three nods each: Lily Allen, Wolf Alice, Dave, Fred Again and Jim Legxacy.

Dean, Harry Styles, Wolf Alice, Mark Ronson and Rosalía were the first five artists announced as performers on the show. HUNTR/X: EJAE, Audrey Nuna & REI AMI were added to the bill on Friday Feb. 13. Alex Warren and sombr were added in the past week. Dean, Warren and sombr also performed on the Grammy Awards telecast on Feb. 1 as part of the best new artist segment.

Ronson is slated to receive the outstanding contribution to music award. Noel Gallagher of Oasis will receive the songwriter of the year award.

Here are acts who could make history on this year’s BRIT Awards.

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Taylor Swift’s The Life of a Showgirl has been named as the biggest-selling global album of 2025 as part of the IFPI’s annual review.

Released in October 2025, Swift’s 12th studio album scored a whopping 6.05 million units across physical, digital and streaming. It’s the second year in a row that Swift has taken the prize following 2024’s The Tortured Poets Department, which topped that year’s count.

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The LP hit the No. 1 spot on the IFPI’s Global Album Chart, Global Album Sales Chart and Global Vinyl Album Chart with Swift breaking her own vinyl sales record for the fourth consecutive year.  

Upon release, The Life of a Showgirl spent 12 non-consecutive weeks at No. 1 on the Billboard 200, and scored the largest week for an album by equivalent album units earned (4.002 million) in its opening-week debut. Adele’s 25 (2015) previously held the record with 3.482 million units.

Earlier this week it was announced that Swift had topped the Global Artist Chart, while ROSÉ and Bruno Mars hit No. 1 on the Global Songs Chart with “APT.” The IFPI reports sales figures from over 8,000 labels across the globe.

Morgan Wallen’s I’m The Problem came in at No. 2, while the OST to KPop Demon Hunters – which features hit single “Golden” – landed at No. 3. Bad Bunny’s DeBÍ TiRAR MáS FOToS hit No. 4 and Sabrina Carpenter rounded out the top five with Short n’ Sweet. See the full rundown below.

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Besides Swift, the Global Album Sales Chart was made up entirely of non-western artists, showing the strength of the physical market in countries such as South Korea, Japan, China and more. K-pop acts Stray Kids (Karma, No. 2), SEVENTEEN (HAPPY BURSTDAY, No. 3) and ENHYPEN (DESIRE: UNLEASH, No. 5) all performed strongly.

Morgan Wallen emerged triumphant on the Global Streaming Album Chart in 2025 with I’m The Problem, followed by Bad Bunny, KPop Demon Hunters, SZA, Sabrina Carpenter, Billie Eilish and Lady Gaga.

Following Swift on the Global Vinyl Sales Chart was Carpenter’s Man’s Best Friend (No. 2) and Kendrick Lamar’s GNX (No. 3). Elsewhere catalogue releases from Fleetwood Mac, Michael Jackson, Pink Floyd, The Beatles all land inside the top 20. Radiohead’s 1997 LP OK Computer makes an appearance at No. 15 following the unlikely success of “Let Down” on the Billboard Hot 100 (No. 91).

Top 20 IFPI Global Album Chart 2025 

Position Artist Album
1 Taylor Swift The Life of a Showgirl
2 Morgan Wallen I’m The Problem
3 K Pop Demon Hunters K Pop Demon Hunters
4 Bad Bunny DeBÍ TiRAR MáS FOToS
5 Sabrina Carpenter Short n’ Sweet
6 Stray Kids KARMA
7 SZA SOS
8 Billie Eilish HIT ME HARD AND SOFT
9 Lady Gaga MAYHEM
10 Mrs. GREEN APPLE 10
11 Kendrick Lamar GNX
12 SEVENTEEN HAPPY BURSTDAY
13 Tate McRae So Close To What
14 The Weeknd Hurry Up Tomorrow
15 Sabrina Carpenter Man’s Best Friend
16 ENHYPEN DESIRE : UNLEASH
17 Chappell Roan The Rise and Fall of a Midwest Princess
18 Gracie Abrams The Secret of Us
19 ROSÉ rosie
20 Taylor Swift THE TORTURED POETS DEPARTMENT

(source: IFPI)

Top 20 IFPI Global Album Sales Chart 2025 

This chart considers sales of physical albums and full album downloads, and is calculated based on the number of units sold. To qualify as an album for charts purposes, a release must contain a minimum of five tracks (exclusive of remixes or alternative versions of the same track).

Position Artist Album Units
1 Taylor Swift The Life of a Showgirl 6.05m
2 Stray Kids KARMA 3.49m
3 SEVENTEEN HAPPY BURSTDAY 2.63m
4 ENHYPEN DESIRE : UNLEASH 2.13m
5 Snow Man THE BEST 2020 – 2025 1.67m
6 TOMORROW X TOGETHER The Star Chapter: TOGETHER 1.62m
7 ZEROBASEONE NEVER SAY NEVER 1.52m
8 Hua Chen Yu Liang Bian Lin Jie Dian 1.49m
9 IVE IVE EMPATHY 1.49m
10 G-Dragon Übermensch 1.37m
11 NCT WISH COLOR 1.36m
12 ZEROBASEONE BLUE PARADISE 1.33m
13 &TEAM Back to Life 1.30m
14 Snow Man Onkochishin 1.21m
15 RIIZE ODYSSEY 1.17m
16 aespa Rich Man 1.13m
17 NCT WISH poppop 1.13m
18 BOYNEXTDOOR No Genre 1.12m
19 Mrs. GREEN APPLE 10 1.11m
20 IVE IVE SECRET 1.07m

(source: IFPI)

Top 20 IFPI Global Streaming Album Chart 2025  

This chart includes consumption of an album across both free and paid streaming formats, translated into chart units by IFPI according to a rigorous methodology based on the relative economics of each format in each region globally. To qualify as an album for charts purposes, a release must contain a minimum of five tracks (exclusive of remixes or alternative versions of the same track).

Position Artist Album
1 Morgan Wallen I’m The Problem
2 Bad Bunny DeBÍ TiRAR MáS FOToS
3 K Pop Demon Hunters K Pop Demon Hunters
4 SZA SOS
5 Sabrina Carpenter Short n’ Sweet
6 Billie Eilish HIT ME HARD AND SOFT
7 Lady Gaga MAYHEM
8 Taylor Swift The Life of a Showgirl
9 Tate McRae So Close To What
10 Kendrick Lamar GNX
11 Mrs. GREEN APPLE 10
12 The Weeknd Hurry Up Tomorrow
13 PARTYNEXTDOOR & Drake $ome $exy $ongs 4 U
14 Taylor Swift THE TORTURED POETS DEPARTMENT
15 ROSÉ rosie
16 Gracie Abrams The Secret of Us
17 Noah Kahan Stick Season
18 Chappell Roan The Rise and Fall of a Midwest Princess
19 Alex Warren You’ll Be Alright, Kid
20 Sabrina Carpenter Man’s Best Friend

(source: IFPI)

Top 20 IFPI Global Vinyl Album Chart 2025

This chart considers sales of vinyl albums only, and is calculated based on the number of units sold. To qualify as an album for charts purposes, a release must contain a minimum of five tracks (exclusive of remixes or alternative versions of the same track). 

Position Artist Album Units
1 Taylor Swift The Life of a Showgirl 2,336k
2 Sabrina Carpenter Man’s Best Friend 539k
3 Kendrick Lamar GNX 504k
4 Sabrina Carpenter Short n’ Sweet 441k
5 Billie Eilish HIT ME HARD AND SOFT 428k
6 Lady Gaga MAYHEM 367k
7 The Weeknd Hurry Up Tomorrow 319k
8 Tyler, The Creator IGOR 296k
9 Fleetwood Mac Rumours 296k
10 Michael Jackson Thriller 277k
11 Pink Floyd The Dark Side of The Moon 223k
12 Taylor Swift Lover – Live From Paris 220k
13 The Beatles Abbey Road 218k
14 Chappell Roan The Rise and Fall of a Midwest Princess 197k
15 Radiohead OK Computer 193k
16 Wicked Movie Cast Wicked: For Good – The Soundtrack 190k
17 Nirvana Nevermind 188k
18 Morgan Wallen I’m The Problem 187k
19 KPop Demon Hunters K Pop Demon Hunters 185k
20 Queen Greatest Hits 184k

(source: IFPI)

If you happened to wander through New York’s Times Square this week and glanced up at a billboard that cryptically read “WHAT IS YOUR LOVE SONG?” you might have wondered what the romantic message was all about.

The answer, as it turns out, is all about BTS.

On Valentine’s Day, the seven member K-pop supergroup posted a snippet of an untitled, emotional new ballad on Instagram along with images of people gathering around a giant wall of red roses. As they pulled the flowers out one-by-one and tucked them into commemorative white paper cones with a card reading “My Love Song Is ( ),” the result was a rose-y message: “What Is Your Love Song?” with the BTS logo underneath. The rose-filled walls went up in COEX in Seoul, Covent Garden in London and The Grove in Los Angeles.

Then, earlier this week, they doubled down in a post with a snippet of what sounded like another new tune, a midtempo track on which they sing, “Yeah, just one day, one night,” over more footage of people pulling roses out of displays and the caption, “Nothing but love in this space.”

The previews continued with a brief bit of another new song, an up-tempo pop track cued to footage of the group’s members taking selfies in the snow, dancing, working out and checking their phones, with ARMY encouraged to join in on the “Love” campaign by sharing “your daily moment with full of LOVE,” and a request to replace the music in the clip with “your favorite LOVE SONG.”

What is it all about? On Friday (Feb. 20), the group officially confirmed the launch of the global “WHAT IS YOUR LOVE SONG?” campaign, consisting of large-scale installations in their native Seoul, as well as New York and London to ramp up anticipation for BTS’ upcoming fifth studio album, Arirang (March 20).

According to the release, the intriguing question popped up across the three cities recently in the form of a building in Seoul near the Seongsu Station that was wrapped with the phrase, as well as on billboards in Times Square, large-scale posters across the East Village, Soho and Brooklyn and a projection mapping in Union Square. It showed up in London with the question lighting up LED screens at the Waterloo Station and London Bridge, as well as the Westfield building.

The campaign also showed up on digital platforms including Meta, Spotify, YouTube Music and Weverse with interactive templates and curated playlists hawking the love message. While BTS kept things cryptic at first, the mystery was revealed on Friday to be part of the global campaign to welcome Jung Kook, V, Jimin, Suga, j-hope, RM and Jin back from a nearly four-year hiatus in form of yet another Instagram post featuring footage of fans around the world grabbing their roses set to the tune of a midtempo track on which they sing, “I can make it better/ I can hold you tighter/ I can make it right.”

“A ‘love song’ goes beyond a simple track about love. It’s a song that brings back memories, offers comfort, and gives strength,” read a statement from label BIGHIT Music. “We hoped that ‘WHAT IS YOUR LOVE SONG?’ would inspire everyone to rediscover the song that lives in their hearts.” The release noted that the “LOVE” campaign reflects the central message of Arirang, “an album that encapsulates BTS’ identity and the universality of the emotions they encounter. By inviting audiences to reflect on their own ‘love song’ that evokes cherished memories, comfort, and strength, BTS extend the album’s message beyond music into a shared global experience.”

The campaign is slated to run through Sunday (Feb. 22), with QR codes attached to posters throughout Seoul, New York and London allowing ARMY to visit the promotional stunt’s website and share their own love song. Personalized street posters featuring common local first names — alongside ones incorporating the group members’ names — have also been put up in New York, London and L.A.

In addition to the “Love” blitz, BTS is gearing up to return to the road on their upcoming massive 2026-2027 world tour, slated to kick off on April 9 in Goyang, South Korea in support of their first new full-length studio album since 2022’s Map of the Soul: 7. The Bangtan Boys will also drop a pair of Netflix specials, beginning with their first live show in three years, which will stream on the day after the LP’s release. BTS the Comeback Live | Arirang will debut on the streamer at 7 a.m. ET on March 21, followed by a full-length documentary chronicling their comeback, BTS: The Return, which will premiere on March 27.

As if all of that wasn’t enough, BTS will be back on movie screens around the world on April 11 and 18 with a global live cinema event, BTS WORLD TOUR ‘ARIRANG’ LIVE VIEWING, which will present two of their full-length concerts in theaters.


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Billboard’s Friday Music Guide serves as a handy guide to this Friday’s most essential releases — the key music that everyone will be talking about today, and that will be dominating playlists this weekend and beyond. 

This week, Megan Moroney has her fans on Cloud Nine, Baby Keem looks to avoid the sophomore slump, Hilary Duff is feeling Luck-y, and SZA is back to “Save the Day” with a new soundtrack single… Check out all of this week’s picks below.

Megan Moroney, Cloud Nine

Few country albums this year will be as highly anticipated as Megan Moroney‘s junior full-length, arriving two years after sophomore set Am I Okay? brought her to the top 10 of the Billboard 200 for the first time. Fans already know “6 Months Later,” “Beautiful Things” and “Wish I Didn’t” — all already Billboard Hot 100 hits — but new tracks like “Medicine” and “Stupid” further reinforce Moroney as the sharpest lyricist and keenest tunesmith about the delights and horrors (mostly the latter) of dating this side of Sabrina Carpenter. Meanwhile, “I Only Miss You” welcomes her first big cross-genre guest in duet partner Ed Sheeran, and “Liars & Tigers & Bears” immediately enters the canon of industry songs by bemoaning its impossible standards for female stars.

Baby Keem, Ca$ino

After nearly a half-decade’s wait for the follow-up to 2021 debut The Melodic Blue, Baby Keem announced earlier this February that he would be returning in just a week and a half with new album Ca$ino. The 11-track set arrives today with the rapper’s usual kinetic energy, with a tendency to switch up flows and beats mid-song, and also the ability to get heavier on songs like “I Am Not a Lyricist” and “Highway 95 Pt. 2.” Of course, cousin Kendrick is present, quoting Common’s “The Light” on “Good Flirts,” but the far more surprising West Coast rap legend on the guest list is Too $hort, who lends his inimitable swag to “$ex Appeal.”

Hilary Duff, Luck… or Something

Hilary Duff‘s incredibly successful 2020s comeback — which already includes one of the best singles of 2025 with “Mature,” and a recently announced tour visiting some of the biggest venues she’s ever played — continues with Luck… or Something, one of the most accomplished-sounding pop releases of the early year. Duff’s confidence and self-assurance as a now-seasoned performer is evident in everything on the album, from the vocals to the lyrics and even the sonics, with help in the latter two departments from writer/producer husband Matthew Koma and studio vet Brian Phillips. It’s a triumph, and one of the best pop stories of the past year.

SZA, “Save the Day”

SZA‘s first new solo music following the summation of her SOS/Lana era and her Grand National co-headlining tour with Kendrick Lamar is… a Pixar soundtrack single? Why not! To be fair, you probably wouldn’t guess from “Save the Day” that the song was recorded for the end credits of Hoppers, a robo-beaver odyssey due in theaters in March — the song is an impressively delicate and emotional ballad, with built around elegant piano from Ben Lovett of Mumford and Sons and a vulnerable lyric from Solána. It’ll tide fans over while they’re waiting for a new album and/or One of Them Days 2.

Ty Dolla $ign feat. Leon Thomas, “Miss U 2”

While Leon Thomas usually drifts to the more traditional R&B side of things, he’s cable of playing in a more hip-hop lane too — particularly when mentor and label head Ty Dolla $ign is involved. Coming off a recent Hot 100 hit in “Don’t Kill the Party” with Quavo and Juicy J, Ty Dolla is back with new single “Miss U 2,” as he trades verses with his Grammy-winning protégé, and sings a little Aaron Hall — who, between this song and Drake’s “Gimme a Hug,” is having a pretty incredible mid-2020s run with his signature solo hit “I Miss You” unexpectedly popping up in big releases.

Thundercat & Mac Miller, “She Knows Too Much”

Thundercat and Mac Miller seems like such an obvious musician-rapper combo to have brought out the best with one another that it’s sad to think that they only got to work together a few times during the latter’s lifetime. Driving that home is the new single from Thundercat’s upcoming Distracted album, which features the rapper delivering a frisky lyric about a girl who he’s trying to get with but likely to come up empty, sounding like he’s having too much fun to be down about his missed shot. And once it gets to the closing electric piano solo over the crisp groove and piercing horns, you’ll be too busy boogieing to be sad about what could have been too.

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