Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.

This week: Rumored similarities to an Oscar-nominated actor helps a U.K. rapper break out stateside, while a video game synch turns around a singer-songwriter’s prospects and a likely AI-assisted Charlie Kirk tribute goes viral.

English Rapper EsDeeKid Turns Timothée Chalamet Conspiracy Theory Into Massive Streaming Gains 

Timothée Chalamet may be hard at work on the Oscar campaign trail for his upcoming Marty Supreme film, but some fans think he’s secretly balancing a second artistic career. 

After breaking through in 2024 with the Rico Ace-assisted “Bally,” enigmatic Liverpool rapper EsDeeKid — who conceals his identity and sports a balaclava — has found a streaming breakthrough as 2025 draws to a close. On Nov. 11, user @gothauntie0 posted a TikTok positing the theory that EsDeeKid is actually Timothée Chalamet; though it’s all speculation and her evidence is purely circumstantial, the theory quickly took off across social media, spurring new listeners to familiarize themselves with his music. 

During the week of Nov. 7-13 (when the conspiracy theory first popped up), EsDeeKid’s catalog earned over 5.8 million official on-demand streams, according to Luminate. The following week (Nov. 14-20), that figure jumped 54% to over 9.005 million official streams. Over the past three weeks, the underground rapper’s catalog has exploded over 145% in streaming activity — which helped his debut album, June’s Rebel, enter the Billboard 200 for the first time at No. 131 (on the chart dated Nov. 29). 

“4 Raws” and “Phantom” are two of the set’s buzziest tracks. During the week of Nov. 14-20, the former collected over 3 million official on-demand U.S. streams (up 56% over the past three weeks), while the latter earned 2.98 million streams (up 53% over the past three weeks). On Halloween (Oct. 31), EsDeeKid dropped “Century,” which earned 1.68 million streams during Nov. 14-20, marking a two-week gain of 156%. 

Neither EsDeeKid nor Timothée Chalamet have commented on the matter — but, for now, their silence is golden. — KYLE DENIS 


Bershy’s Video Game-Featured “Radio” Turns on a Career Revival

“Two weeks ago i didn’t really think i’d make music again,” Cincinnati singer-songwriter Bershy (real name: Brea Shay) admitted in an Instagram post last week. But things have turned around for her, as her post was celebrating the recent success of her 2022 synth-pop love song “Radio” — which has been enjoying an overdue viral moment after being featured in the hit new “superhero workplace comedy” adventure video game Dispatch.

The disconcertingly catchy song is featured in an “episode six” housewarming party scene within the game, which begins with the lead character Robert cueing the song (with visible name and cover art) on his phone. Since the Nov. 5 release of the episode, the song has absolutely exploded on streaming, with the song zooming from under 2,000 streams a week to nearly 1.9 million streams for the tracking week ending Nov. 9, according to Luminate.

“Get ready, Bershy,” the official YouTube account of AdHoc Studio — the developer responsible for Dispatch — posted in the comments for the “Radio” music video. Indeed, it seems like she might have to putting those putting-the-career-on-hold plans on hold and tune in to her newfound virality. – ANDREW UNTERBERGER


Seemingly AI-Generated Charlie Kirk Tribute Song Takes Streaming by Storm 

A Charlie Kirk tribute song has quickly gone viral on TikTok — but people are laughing at the track’s seemingly AI-generated vocals more than they’re earnestly singing along. 

Titled “We Are Charlie Kirk,” the song popped up on streaming on Sept. 16, just six days after its namesake was shot and killed. Spaxelma, an apparently AI-generated act with no social media presence, is behind the track, in addition to several faith-based albums (and a Charlie Kirk Forever Alive tribute album) that date back to May 2024.

During the four-day period of Nov. 14-17, “We Are” earned 56,000 official on-demand steams. A week later (Nov. 21-24), the abrasive torch song leapt 656% to over 423,000 streams. The most popular “We Are” TikTok sound, which appeared on the platform the same day the song hit streaming with the caption “this is genuinely the worst song I’ve ever f—king heard in my life bro,” boasts over 62,000 posts. Currently, “We Are Charlie Kirk” is the only Spaxelma release to surpass one million Spotify streams. 

The longevity of Spaxelma’s breakthrough “hit” remains to be seen, but it looks like Tom MacDonald may have some competition cut out for him. — K.D. 


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Billboard’s Producer Spotlight series highlights creatives currently charting on Billboard’s producer rankings. Whether they are new to the industry or have been churning out hit after hit, the intention is to showcase where they are now, and their work that’s having a chart impact.

Olivia Dean is having a major moment on Billboard’s charts, thanks largely to her breakthrough single “Man I Need,” now sitting in the top five on the latest Billboard Hot 100 (dated Nov. 29).

And alongside her breakthrough is her go-to collaborator Zach Nahome, who jumps from No. 5 to No. 1 on this week’s Hot 100 Producers chart — his first time leading a Billboard chart in any capacity. Nahome is the principal producer behind Dean’s album The Art of Loving, having produced or coproduced all 12 of its tracks.

The album ranks at No. 7 on the Billboard 200 after reaching a new No. 5 peak last week, marking her first top 10 album.

Nahome reaches No. 1 on Hot 100 Producers thanks to five production credits on the Hot 100 this week, all from Dean’s album. Here’s a recap:

  • No. 4, “Man I Need”
  • No. 18, “So Easy (To Fall In Love)” (coproduced with John Ryan and Julian Bunetta)
  • No. 55, “A Couple Minutes”
  • No. 82, “Nice to Each Other”
  • No. 97, “Let Alone the One You Love” (coproduced with John Ryan, Julian Bunetta and Matt Zara)

While all five tracks contribute to Nahome’s chart points, “Man I Need,” “A Couple Minutes” and “Nice to Each Other” give him the biggest boost, as he’s credited as the sole producer on all three tracks. “Let Alone the One You Love” is also a big contributor too, debuting at No. 97 this week. The song raked in 4.7 million official U.S. streams, a 45% increase from the week before, likely boosted by Dean’s Nov. 15 performance of the song on Saturday Night Live, where she was the musical guest. The song also surged 842% in digital song sales to just under 1,000 downloads sold.

“Man I Need” became the first Hot 100-charting hit for both Dean and Nahome. Before that, Nahome had charted once before with a production credit on PinkPantheress’ “Reason,” which reached No. 39 on Hot Rock & Alternative Songs in 2021.

Beyond Dean and PinkPantheress, Nahome has also produced songs for Bakar, gnash, slowthai and Biig Piig.

Billboard’s Hot 100 Producers chart is based on total points accrued by a producer for each attributed song that appears on the Hot 100. So, for Nahome, all five of his current Hot 100 entries contribute to his points total for Hot 100 Producers. For a song such as “So Easy (To Fall In Love),” which is credited to three producers, all three would split the song’s points equally.

The full Hot 100 Producers chart and full genre rankings can be found on Billboard.com.


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All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Bose is synonymous with great audio and the company continues to lead the pack when it comes to making headphones and earbuds for listening to music. If you’re looking for a great pair of wireless earbuds right now, Bose has put its Ultra Open Earbuds on sale for just $199 at Bose.com.

The Black Friday deal marks the first time these earbuds have been discounted to under $200 and it’s also one of the best Bose earbuds deals online right now. Regularly $299, the new Bose deal drops $100 off the price of these best-selling buds, which were recently used by Blackpink’s Lisa in a campaign for the audio bran.d

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The Bose Ultra Open Earbuds are on sale in almost every colorway, ranging from $70 to $100 off. While the deal is available on other retailers, we recommend shopping at Bose, where you can snatch up exclusive releases like this “Deep Plum” colorway that you won’t find anywhere else.


Unlike traditional earbuds, which are totally wireless, the Bose Ultra Open Wireless Earbuds feature two buds that clip onto your ears, for a more comfortable listening experience. No more worrying about loose buds falling out, or losing your earbuds in your bag again.

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Bose always delivers a high-end listening experience, and these earbuds boast big bass and loud sound thanks to Bose adjustable, EQ technology. A single charge gets you up to seven hours of battery life — enough for a long run or a cross-country flight (plus, up to 19.5 hours in the charging cases).

These Bose earbuds are great for working out too, with a sweat-proof, water and debris-resistant design, that lets you take it out on a run or to the gym without worry and an OpenAudio feature so you can hear your surroundings. We’ve tested them out ourselves and they’re surprisingly lightweight and way more comfortable than we thought. They didn’t fall out, even when we were running on a treadmill or on a hike.

Everything pairs easily over Bluetooth with your phone or laptop, making Ultra Open Earbuds great for work calls too. Normally $299+, the Bose Black Friday discount brings the price down to just $199. See the full deal offer here.

Doja Cat and SZA’s groovy “Take Me Dancing” collaboration caught fire on social media thanks to a viral TikTok trend, which was created by an Australian superfan named Joel Houwen in September following the arrival of Doja’s Vie.

She brought the Tour Ma Vie World Tour to Perth to kick off the Australian leg on Saturday (Nov. 22), and Joel was in attendance. Doja gave Joel credit for helping the song take off ahead of performing “Take Me Dancing” and gifted him a rose.

“I wanna say thank you, I have a very special fan here tonight. His name is Joel and he made the dance for ‘Take Me Dancing’ on TikTok,” Doja said in the midst of her show. “Thank you.”

Joel posted a clip to TikTok featuring the highlights of his epic interaction with Doja Cat, which saw her manager hand him a rose. “So this happened @DojaCat really gave me my flowers I love you mami, incredible show and it means THE WORLD to have been a tiny part of it,” he captioned the clip.

PerthNow caught up with Joel following the concert, and he was still riding high. He told the outlet he’s looking to preserve the rose and eventually frame it.

“As soon as she said my name, I just blacked out,” he shared. “I was like, ‘Wait, what?’ That was crazy. [The rose] is hanging upside down in my wardrobe at the moment, because I hear that hanging it upside down with a string is the best way to dry it out and preserve it. Then I’ll probably put it in a frame.”

Doja’s Tour Ma Vie World Tour continues with shows Down Under in Brisbane and Sydney before heading to Asia in December.


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INI’s “Present” soars to No. 1. on this week’s Billboard Japan Hot 100, on the chart dated Nov. 26, halting Kenshi Yonezu’s nine-week reign over the tally.

“Present” serves as the lead track off INI’s new single THE WINTER MAGIC, released Nov. 19. The CD launched with 1,213,001 copies to become the eleven-member boy band’s first million seller, and moved 15,230 downloads to rule the metric. It also hits No. 2 for radio airplay, No. 44 for streaming, and No. 80 for video views. The group earns its fifth No. 1 hit with “Present,” following “CALL 119,” “Password,” “LOUD,” and “WMDA (Where My Drums At).”

Kenshi Yonezu’s “IRIS OUT” slips to No. 2 after dominating the Japan Hot 100 for the past nine weeks. Though it falls a notch on the list, the Chainsaw Man – The Movie: Reze Arc theme continues to hold atop the streaming and video tallies for the tenth straight week since its debut, and extends its streak on karaoke to seven weeks.

Four tracks from the RADWIMPS tribute album Dear Jubilee -RADWIMPS TRIBUTE- land inside the top 10: Mrs. GREEN APPLE’s “Kyoshinsho” at No. 4, Vaundy’s “Zenzenzense” at No. 5, Kenshi Yonezu’s “Tremolo” at No. 6, and My Hair is Bad’s “Iindesuka?” at No. 7. 13 of the album’s 14 tracks have entered the chart. The original songs by the band are also resurging, with titles such as “Sokkenai,” “Kaishin no Ichigeki,” “Kyoshinsho,” and “Iindesuka?” rising primarily on streaming.

Meanwhile, Gen Hoshino’s “Ikidomari” jumps 22-8 this week, boosted by radio (up 773% from last week) and streaming (up 142%).

The Billboard Japan Hot 100 combines physical and digital sales, audio streams, radio airplay, video views and karaoke data.

See the full Billboard Japan Hot 100 chart, tallying the week from Nov. 17 to 23, here. For more on Japanese music and charts, visit Billboard Japan’s English X account.

Megan Moroney and Morgan Wallen were never officially dating, or exclusive, as far as their fans know. But there was definitely something between the two country stars a few years ago when they were linked following the release of Moroney’s suggestive “Tennessee Orange,” a love song about a Georgia girl who falls in love with a charming Tennessee man that hit No. 30 on the Billboard Hot 100 in October of 2022.

“I think Morgan is great and his new album [I’m the Problem] is great,” Savannah, Ga. native Moroney told People magazine about the latest album from Sneedville, Tennessee’s Wallen, 32. “Him and I are still friends.”

Moroney, 28, said she is well-aware that people love to dig into the unspoken meaning behind her lyrics, telling the magazine that she is focused on “being honest” in her songs. “I never let the possibility that people might speculate who [a song] is about, stop me from writing about how this situation made me feel,” said the singer. In “Tennessee Orange” Moroney calls to tell her mom — and warn her dad — that “I met somebody and he’s go blue eyes/ He opens the door, and he don’t make me cry/ He ain’t from where we’re from, but he feels like home/ Yeah, he’s got me doing things I’ve never done.”

At the time, fans speculated about the possible Wallen link to “Tennessee Orange,” after the country stars started commenting on each other’s Instagram posts. In a 2024 Call Her Daddy podcast appearance Moroney said the pair “never exclusively” dated and wouldn’t confirm that the song is about Wallen, who she met right before the 2020 COVID-19 pandemic when she was a senior in college.

“We were friends for a long time. We were not just friends. And now we’re friends,” she explained at the time. “I feel like he’s a very private person. We weren’t exclusively dating ever and I think that both of our schedules… when we tried to hang out it was like, ‘OK, we have this one day of the whole month where we’re both maybe in town and then the other has something going on.’”

Between her song, the Instagram comments and Wallen’s 2023 One Thing at a Time song “Tennessee Fan” — about him meeting a sorority girl from Alabama who rolls her allegiance over to Tennessee after he takes her to a Vols college football game — fans had lots of thoughts on their potential love affair.

And though Wallen has not spoken in public about their connection, in a 2022 interview with SiriusXM’s The Highway in 2022, Moroney confirmed that the Vols shirt she wore in a promo photo for “Tennessee Orange” belonged to Wallen.


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The weather outside may be frightful, but the music will be so delightful this holiday season, as acts of all musical stripes are embarking on Christmas tours sure to bring cheer. Whether you like your yuletide mixed with a little country, R&B, jazz or rock, there is sure to be a tour or two or three that jingles your bells.

After Thanksgiving used to be the traditional kick off time for Christmas tours — and it still is for most — but a handful of outings deliver visions of sugar plum fairies dancing in people’s heads even before that first slice of turkey and dollop of stuffing have been served. Similarly, several tours keep the festivities going after the last present has been unwrapped on Dec. 25.

From acts like Trans-Siberian Orchestra, who are synonymous with Christmas now, to ‘90s rockers who blend their chart-topping pop hits with seasonal favorites, divas accompanied by lush orchestras and veteran R&B singers who lend their sumptuous harmonies to holiday standards, there’s something here for every musical taste.

The tours have proven very popular for many artists for good reason: first off, it’s fun to spread cheer in a crowd-pleasing way that isn’t dependent upon a new album. Also, the outings often yield returns that are definitely nicer than naughty: Mariah Carey’s 15-date 2023 run grossed $29.6 million and sold 214,000 tickets, according to numbers reported to Billboard Boxscore. Last year’s Trans-Siberian Orchestra’s outing earned $48.2 million, selling more than 560,000 tickets, and topping all tours of any genre in December, according to Boxscore.

Below is a sample of some of the Yuletide offerings touring the U.S. this holiday season.


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The Contenders is a midweek column that looks at artists aiming for the top of the Billboard charts, and the strategies behind their efforts. This week, for the upcoming Billboard 200 dated Dec. 6, a couple true chart heavyweights duke it out for the top spot.  

Stray Kids, DO IT (JYP/Republic): A new five-track mixtape wouldn’t be a particularly big threat from most artists to take down the record-setting new album by the biggest pop star in the world. But when it comes to the Billboard 200, Stray Kids isn’t most artists. Between albums, EPs and mixtapes, the Korean pop octet has launched seven sets onto the Billboard 200 since 2022 — and all seven of them have debuted at No. 1. The Kids haven’t missed the top spot yet.  

Now, they look to go eight-for-eight with DO IT, the five-track set officially being called the group’s new mixtape, released last Friday (Nov. 21). The release, which offers both a regular version and a “Festival Version” of its title track as its bookending cuts, got off to a strong streaming start, with each of its four new tracks debuting on Spotify’s Daily Top Songs USA chart. (“Do It” remains on the listing four days later.)  

But as is usually the case with Stray Kids, physical sales will likely provide the biggest chunk of the album’s overall first-week consumption. To that end, the group has made DO IT available in a wide array of formats — including seven CD variants, all featuring collectibles (some randomized). There’s also four total webstore-exclusive download versions of the mixtape, each of which adds its own “chat” bonus audio tracks with the bandmembers.  

Will it all be enough for the Kids to unseat Republic labelmate Taylor Swift’s The Life of a Showgirl, which has reigned for the first seven weeks of its release? Well, in its seventh and most recent week at No. 1, Showgirl amassed 93,000 total equivalent album units. The group’s last Billboard 200-topper, this September’s full studio album KARMA, bowed with 313,000 units. The shorter DO IT might not post numbers quite so robust, but if it’s anywhere in range of that number — well over triple what Showgirl posted in last week — it’s going to be pretty challenging for Swift to make up the difference.  

Wicked Movie Cast, Cynthia Erivo & Ariana Grande, Wicked: For Good — The Soundtrack (Republic/Verve): Even without a new Stray Kids project, it would still be far from smooth sailing for Swift’s blockbuster on the Billboard 200 this week. Showgirl also has to compete with perhaps the year’s most-anticipated movie soundtrack (and yet another fellow Republic release), with the accompanying OST to blockbuster film musical sequel Wicked: For Good also debuting on Friday — featuring musical contributions from co-stars Cynthia Erivo and Ariana Grande, as well as cast members Jonathan Bailey, Michelle Yeoh, Jeff Goldblum and more.  

The set has also gotten off to a solid start on DSPs, with a number of songs debuting on the Spotify Daily Top Songs USA chart — most of which have stuck around throughout the week, most notably Erivo and Grande dueting on the “For Good” title track. The album should also sell well to the musical’s (and stars’) many obsessive fans, particularly with seven vinyl and four CD variants available for purchase, one of the latter also coming signed by Erivo and Grande.  

Does For Good also have a strong chance at a six-digit debut? If the performance of the original Wicked: The Soundtrack is any indication, then yes: That set bowed with 139,000 units in December 2024, with 85,000 of that number coming in sales. This set may come up a little short of that, with the musical’s first half containing some of its more traditionally beloved songs, like “Defying Gravity” and “Popular.”  

But this new set does have the benefit of a pair of new compositions: the Erivo solo “No Place Like Home” and Grande solo “The Girl in the Bubble.” And it also now has a historic box office bow for the movie it accompanies — not to mention Thanksgiving weekend (and Black Friday) coming up — meaning that if it doesn’t get to 100k this week, it very well still might in week two.  


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Luke Combs has performed on many of the most coveted stages around the world, but this two-time CMA entertainer of the year winner would also be open to performing on football’s biggest stage.

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During his Nov. 24 appearance on MNF Manningcast, hosted by NFL quarterback greats Eli and Peyton Manning, the discussion turned to one of North Carolina native Combs’ favorite teams, the Carolina Panthers.

Eli asked Combs if he would rather perform during the Super Bowl or watch the Carolina Panthers win the Super Bowl. The musician quickly decided on the best answer — both.

“I’d like to perform at the Super Bowl and the Panthers win in the same year,” Combs replied. “Why not both, Eli? Why not both?”

Grammy winner Bad Bunny is slated to perform at the Super Bowl Halftime Show next year, when Super Bowl LX takes place on Feb. 8 at Levi’s Stadium in Santa Clara, Calif. To date, there have been few country music artists who have served as halftime show performers. In 2003, Shania Twain took the stage during a multi-artist halftime show that also featured No Doubt and Sting. In 1994, a country-themed Super Bowl Halftime Show featured performances from The Judds, Tanya Tucker, Travis Tritt and Clint Black.

However, several country music artists have commanded national anthem duties during previous Super Bowls, with more recent years featuring “The Star-Spangled Banner” renditions from Reba McEntire (2024), Chris Stapleton (2023), Mickey Guyton (2022), Eric Church (with Jazmine Sullivan in 2021), Luke Bryan (2017) and Carrie Underwood (2010).

Watch Combs’s discussion with Peyton and Eli Manning below:


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The last time Simon Cowell saw Liam Payne was a year before the former One Direction singer and solo star plunged to his death in a fall from the third-story balcony of a Buenos Aires hotel on Oct. 16, 2024. Speaking to the Rolling Stone Music Now podcast this week, Cowell described their final meeting and the conflicted feelings he’s struggled with in the time since about his role in thrusting the 31-year-old singer into global fame.

“I saw him a year before this happened. He came over to my house. We talked about his son and being a dad,” Cowell said Cowell said in a Rolling Stone Music Now podcast (Payne talk begins at 40-minute mark) about their discussion of Liam’s now seven-year-old son, Bear, with former partner Cheryl Cole. “I remember saying, ‘Music is not everything, by the way. You’re in a position where you can decide when you want to put something out and when you don’t want to put something out. But don’t let it run your life anymore. Find something else that you’re passionate about that will bring you happiness.’”

Stuck on the question of what, if any role, he played in Payne’s post-fame struggles, Cowell — who put Payne together with fellow solo X Factor UK contestants Harry Styles, Niall Horan, Louis Tomlinson and Zayn Malik in 2010 to form the group after Liam’s previous unsuccessful solo attempt on the show — said he still wonders about that himself.

“You ask yourself that question: ‘Could I have done anything more? What would’ve happened to Liam if he hadn’t been in the band?’ I don’t know,” Cowell said. “All I know is having spoken to his mom and dad recently, all they kept telling me was he was so proud of what he had achieved. That music and succeeding to him was everything. Absolutely everything… I wish I could turn back the clock, of course, to that day he came to my house. When I spoke to him that day, if I’m being honest with you, I felt really good about him. I thought, ‘Wow, you seem in a really good place.’”

Cowell, who noted that he keeps in touch with some of his former musical charges, but not all, gave Payne some advice about life in general that day and about being a dad during their three-hour hang. “I didn’t feel worried about him after he left,” said Cowell. “But then of course when I heard the news, probably the only person apart from when I lost my mum and dad, when it hit me really, really bad, someone who’s not family. This is really, really tough.”

Pod host Brian Hiatt asked Cowell if he read any of the comments attempting to cast blame on the America’s Got Talent host for what some fans claimed was his part in Payne’s death and whether that unfounded finger-pointing was hurtful.

“I don’t read any of this stuff because if I did, you would just torture yourself,” Cowell said about speculation based on truth and innuendo. “The idea that you are essentially responsible for somebody’s life 10 years after you’ve signed someone? You can’t do that. You can’t live with them. I always say to anyone, ‘I’m always here if you need me.’”

He clarified that when Payne reached out to him that last time it wasn’t because he said he was in distress, but because he wanted to get together with his mentor and early supporter who he missed chatting with.

“You have that worry for anyone who’s young, whatever career they go into,” Cowell said about his thoughts on the potential pitfalls of young stardom and the ravages of social media on young minds. “Particularly now, I think the world had genuinely never known a time where everything is so divisive in a really bad way. I think social media has made people more unhappy than happy,” he added, noting he “switched off” his cellphone eight years ago for that very reason.

After news of Payne’s death spread, Cowell posted a loving note to Liam on Instagram, writing, “You never really know how you feel about someone until a moment like this happens. Liam, I am truly devastated. Heartbroken. And I feel empty. And I want you to know how much love and respect I have for you. Every tear I have shed is a memory of you.”


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