Bar/None Records’ Glenn Morrow is passing the torch to employee Emmy Black, who will become the label’s new owner. While terms of the deal were not disclosed, Morrow will stay on as a consultant and retain a financial interest in Bar/None.

Black, who began her music industry career as an intern for Bar/None in 2008, has signed artists including The Front Bottoms to the label.

Related

“Bar/None has always been a special place,” Black said in a statement. “It’s been a home for artists who have unique visions and want to make one-of-a-kind music. It’s a label that bucked trends and found so many great songs along the way. As a teenager I listened to many Bar/None artists. I’m excited to have the opportunity to shape the label that shaped me.”

While Black began her career at Bar/None, she also worked at The Orchard and royalty accounting platform eddy.app. She also ran her own imprint, Rhyme & Reason, before returning to Bar/None in 2024, where she did everything from back-office work to frontline A&R in the three-person operation, according to the announcement. Going forward, Bar/None label manager Mike Sansevere will help her oversee its operation.

Last year, Bar/None lost a key member of the team when CEO Mark Lipsitz passed away.

“After 40 years in this business, it feels good to hand things off to someone who really gets it,” Morrow said in a statement. “Emmy’s got the ears, the instincts, and most importantly, the heart for this work. Her enthusiasm was always infectious and inspiring and I’m so happy she wants to take this on.”

Under Morrow’s leadership, Bar/None has issued hundreds of albums from artists including They Might Be Giants, Freedy Johnston, Alex Chilton, the Feelies, Ivy and Yo La Tengo, as well as solo outings from Evan Dando and Juliana Hatfield. The label also brought Esquivel to the attention of modern music fans when it issued a compilation album of his music from the 1950s and 1960s under the name Space Age Bachelor Pad Music in 1994. It also issued the Langley Schools Music Project album Innocence and Despair, which some say inspired the 2003 film School of Rock.

Along with record store Pier Platters and the sorely missed rock club Maxwell’s, Bar/None helped turn Hoboken, N.J., into a rock music mecca — or, as the announcement of the label’s ownership transfer puts it, “Hoboken had a sound all its own — jangly guitars, clever lyrics, and more heart than hype.”

Looking ahead, upcoming releases from Bar/None include albums from Emperor X, former Sonic Youth band member Bob Bert and the first solo album from The Front Bottoms’ Brian Sella.

While Bar/None Records was initially founded by Tom Prendergast, co-owner of Pier Platters, in 1986, the first album it put out was by Morrow’s then-band Rage to Live. Morrow subsequently became Pendergast’s partner, and then the label’s sole owner. In keeping with tradition, one of the new regime’s first releases will be the third album from Morrow’s current band, Cry For Help, titled Our Final Album Vol. 1.


Billboard VIP Pass

The Warning and Carín León’s “Love to be Loved” has topped Billboard’s Latin music poll published on Feb. 6.

In support of the weekly New Music Latin roundup and playlist, curated by Billboard Latin and Billboard Español editors, music fans voted for the Mexican collaboration as their favorite music release of the week.

“Love to Be Loved” generated more than 60% of the vote, beating out other new releases including Carlos Vives’ “Te Dedico” and a new W Sound tune by Myke Towers, Westcol and Ovy on the Drums called “5 Estrellas.” Meanwhile, “Bajo Cero” by former CNCO members Erick Brian and Christopher Vélez was a close second in the weekly poll with nearly 35 percent of the vote. 

Cowritten by the Monterrey-based group and superstar Teddy Swims, “Love to Be Loved” finds the Mexican trio — the Villarreal Vélez sisters (Daniela, Paulina and Alejandra) — rocking out with León on his first-ever contribution sung entirely in English. The song meshes country and rock backed by León’s and The Warning’s powerhouse harmonies. 

“As a rock band, this is something completely different for us and a chance to explore new sounds,” The Warning said in a press statement at the time. ”Blending musical worlds is always exciting, and working with our fellow Mexican artist Carín León made the experience even more special. It’s a collaboration that pushed us creatively and shows a new side of The Warning.”

Editor’s Note: The weekly New Music Latin poll results are posted if the poll generates more than 1,000 votes. See the full results below:


Billboard VIP Pass

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Disney+ has just announced a new streaming deal ahead of Presidents’ Day, offering first-time subscribers and eligible returning subscribers access to the Disney+ and Hulu bundle for just $9.99 total.

The limited-time offer provides users with access to titles from Disney+ and Hulu (with ads) for a full month for just $9.99/month. That’s a total savings of 58% for the first month, adding an extra $3 in your pocket. After your first month, pricing is up, you can cancel your subscription or continue your service with the regular price of $12.99 a month.

$9.99 $12.99 23% off

GET: DISNEY+ AND HULU BUNDLE

To put that in perspective, a standalone Disney+ subscription will run users $12 a month with ads, while a standalone subscription to Hulu also runs users $12 a month with ads. If you choose not to bundle, that’s a whopping $24 with those pesky ads. You’ll want to act fast. This deal ends Feb. 17. 2026, the day after Presidents’ Day.

This limited-time promotion offers a great excuse for those looking to tap into new shows and films like Ryan Murphy’s The Beauty and the Jared Leto-led film Tron Ares, along with returning hits like The Pitt, Tell Me Lies, The BearShōgunOnly Murders in the Building and The Handmaid’s Tale.

$9.99 $12.99 23% off

GET: DISNEY+ AND HULU BUNDLE

Both Disney+ and Hulu offer a slew of music-oriented content, like the Taylor Swift Eras Tour movie, Olivia Rodrigo’s Driving Home 2 U and Billie Eilish’s Happier Than Ever: A Love Letter to Los Angeles, American Idol, The Masked Singer, The Beatles: Get Back, Elton John: Never Too Late and so much more.

Looking for more Disney+ and Hulu deals? Both streaming services offer student discounts, with prices starting at just $1.99/month. See more details here.

BTS‘ long-awaited comeback is loading, with new album Arirang slated to drop this spring. And in a new cover story interview with GQ published Friday (Feb. 13), the members of the band opened up about what ARMY can expect from the LP and whether winning a Grammy for the project is something that’s important to them.

Related

Arriving March 20, Arirang will mark the septet’s first full-length since 2020’s Billboard 200-topping Be. According to Suga, it’ll also showcase a “more mature side of BTS this time around,” featuring a “diversity of genres.”

“What I can tell you is that it’s going to be quite different from the BTS albums and sounds that you’ve been listening to,” he told the publication. “Being idol groups and boy bands and girl groups in the K-pop industry, it might feel like it’s a little bit restraining about the negative sides of life. But I think as artists and as individuals, you have to be able to express both the positive and the negative sides of life.”

“I think we are slowly heading that way because this album has a lot of introspection and thoughts,” he continued. “Things have changed, and we are still changing.”

It’s hard to overstate just how excited BTS fans are for the group’s return. Suga and bandmates RM, Jin, J-Hope, Jimin, V and Jung Kook have spent the past three years or so taking turns releasing solo projects while completing their mandatory enlistment periods in the South Korean military, finally coming back together last summer to promise fans in a Weverse livestream that a new album and world tour would happen in 2026.

Despite the break, BTS is picking up right where it left off with seemingly no momentum lost — but is a Grammy something the members are still working toward after becoming the first K-pop group to be nominated for one in 2021, but losing both best pop duo/group performance that year and again in 2022?

“I don’t know,” RM told GQ candidly. “Time has passed. There are a lot of K-pop-related nominees you see in the general field and, really, I want to send big applause for them.” (In 2026, ROSÉ of BLACKPINK became the first K-pop soloist to be nominated in a general field category at the Grammys.)

“I mean, we’ll try,” he added. “Maybe we’ll submit our album to the Grammys again. But I don’t know — we don’t want to be desperately eager for it … We don’t want to say anymore like, ‘Ah, man, we want the Grammys.’ I mean, it doesn’t mean that we really don’t want it — but we’ll try. But if not, then OK.”

See BTS on the cover of GQ below.


Billboard VIP Pass

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

We’re at about the halfway point of the 2026 Winter Olympics with Team USA among the best countries in the world with the most medals. However, there’s still a lot of sports action in Italy, as men’s and women’s ice hockey continues throughout The Games.

Ice Hockey takes place at the Milano Santagiulia Ice Hockey Arena in PalaItalia and Milano Rho Ice Hockey Arena in Milan, Italy. Check out a complete schedule of the event here.

Watch the 2026 Winter Olympics in Milano Cortina, At a Glance:

When Does Winter Olympics: Ice Hockey Events Start?

Women’s ice hockey continues until the gold medal game on Thursday, Feb 19 at 1:10 p.m. ET/10:10 a.m. PT on USA Network and Peacock, while the men’s ice hockey continues until the gold medal game on Sunday, Feb. 22 starting at 7:45 a.m. ET/4:45 a.m. PT on NBC and Peacock.

Meanwhile, NBC’s Primetime in Milan coverage, highlights and replays daily during the Winter Olympics has a start time of 8 p.m. ET/PT.

Men’s and women’s ice hockey are available to watch live and stream on demand. The events broadcast across NBC, USA Network and CNBC, as well as streaming on Peacock.

Can you stream ice hockey on Peacock? Yes, Peacock goes for $10.99 per month for the Premium plan and $16.99 per month for the Premium Plus plan, both plans include coverage of all Olympic sports.

There is no free trial for new subscribers, but the streaming platform does come with various plans starting at $10.99 per month. However, you can sign up for a 30-day free trial for Walmart+, which comes with access to Peacock as part of the service. Learn more about Walmart+ here.

Outside of the Winter Olympics, Peacock comes with its own collection of original TV shows and movies, as well as programs from NBC, CNBC, USA Network, Bravo and others. TV Shows you can look forward to watching includes Poker Face, The TraitorsCouple to ThroupleThe Best Man: The Final ChaptersBel-AirLove Island, Love Island GamesOne of Us Is LyingDr. DeathYellowstoneSuitsThe OfficeModern Family and Parks & Recreation.

The streaming service is also the home to exclusive music programming, such as Girl You Know It’s True, Toby Keith: American Icon, When Metal Ruled the World, America’s Got Talent and others.

Where to Watch the Winter Olympic: Ice Hockey Online for Free

If you’re a cord-cutter, then there are a number of ways to watch ice hockey without cable — especially if you want to watch for free. DirecTV has a five-day free trial, while Hulu + Live TV offers a free trial too. This is a good way to watch NBC, USA Network and CNBC without spending money up front.

Keep reading for more details on how to watch Winter Olympics: Ice Hockey on NBC, USA Network and CNBC with DirecTV and Hulu + Live TV and others.

You can watch NBC, USA Network and CNBC on DirecTV. New users are eligible for a five-day free trial through DirecTV when you sign up for one of its packages. The streamer’s “MySports” streaming package goes for %59.99 for the first two months ($69.99 per month afterwards).

Sling TV offers the Blue + News Extra package, which goes for $60.99 per month and comes with NBC, USA Network, CNBC, MS NOW, Bravo and others. Blue is one of the most affordable options and comes with more than 40 channels and can be streamed on up to three devices at a time. Please note: Pricing and channel availability varies from market-to-market.

2026 Winter Olympics: How to Watch Ice Hockey Events Online For Free

Hulu + Live TV


The networks NBC, USA Network and CNBC are available to watch with Hulu + Live TV too. Prices for the cable alternative start at $89.99 per month, while each plan comes with Hulu, Disney+ and ESPN Unlimited at no additional cost.

Hulu + Live TV might be best for those who want all of these streaming services together in one package. It features many other networks, like CBS, ABC, FOX, BET, CMT, Disney Channel, ESPN, Hallmark Channel and more.

More Ways to Watch

Viewers who want to stream the Winter Olympics internationally can use ExpressVPN, NordVPN and PureVPN to access several streaming platforms.

Winter Olympics: Ice Hockey broadcasts on NBC, USA Network and CNBC. Peacock and DirecTV are the best ways to watch events.

Want more? For more product recommendations, check out our roundups of the best Xbox dealsstudio headphones and Nintendo Switch accessories.

Taylor Swift has filed a legal action aimed at blocking a bedding company from getting a trademark on a logo featuring the name “Swift Home.”

In legal papers filed Wednesday, the superstar asked the U.S. Patent and Trademark Office to reject a trademark registration sought by Cathay Home Inc., which applied last year for a logo featuring the “Swift Home” name in cursive script.

Lawyers for Taylor’s company, TAS Rights Management LLC, say the logo is too similar to her own signature logo – meaning it could “deceive and mislead” the public into thinking that the star “sponsors, approves of or endorses” the brand.

“Consumers would immediately recognize the name “SWIFT” as identifying the Artist,” Taylor’s attorney, Rebecca Liebowitz of the law firm Venable LLP, writes in the filing, which was obtained by Billboard.

Such cases, filed at the PTO’s Trademark Trial and Appeal Board, are a common legal procedure for big brands like Nike or Apple or Wal-Mart, aimed at preventing similar-sounding names from being granted federal trademark protections. But many celebrities, including major music stars, also file them regularly to fend off copycats.

Over the past decade, Jay-Z has filed eight such cases. Nirvana has brought three of them, and Snoop Dogg has filed five more, including one against a company selling a product called “SnoopGuard.” Last year, Eminem launched such a case against an Australian beach umbrella brand called “Swim Shady,” claiming it was too similar to his “Slim Shady.”

Swift is no stranger to such cases either. Her company moved to block a “Swifty” trademark in 2017, and threatened to bring a case in 2022 against a company that wanted to register “Speak Now.” In 2024, her attorneys successfully blocked a “Taylor Talk” trademark.

Cathay Home, a textile company based in Manhattan, applied last fall to register the “Swift Home” logo as a federal trademark for blankets, pillows, towels and other similar products. Such a registration allows companies to stop others from using similar trademarks on related products – and to use the R symbol on their branding.

In asking the PTO to block the registration, Swift is not suing Cathay for damages or accusing the company of infringement. She is simply asserting that the company should not be able to claim its own trademark rights to the logo, given its similarities to her existing logo. Representatives for both Cathay and Swift did not immediately return requests for comment on Friday.

Public Enemy frontman Chuck D is used to the triennial grumbling from KISS bassist/singer Gene Simmons about how hip-hop does not belong in the Rock and Roll Hall of Fame. But after the 2014 Rock Hall inductee once again took aim at rap being included in the HOF earlier this week, the Hard Rhymer provided the God of Thunder with a little history lesson on what rocks, and what rolls.

“Gene Simmons seems to say this every three years,” said D, whose group was inducted into the Rock Hall in 2013 — one year earlier than KISS — in a video posted by TMZ on Thursday (Feb. 12). “I guess when the latest group of hip-hop artists and rap music artists come in he’s gonna issue his point. He’s the rock god, you know? But what he fails to realize is that it’s the Rock and Roll Hall of Fame. And everything else, other than rock, when rock n’ roll splintered in the ’60s, is the roll.”

Last year’s inductees included Outkast and Salt N Pepa, with A Tribe Called Quest getting the call in 2024.

Ticking off soul music, reggae and rap, D said the vocal on top of the music is what he deemed “the roll, that’s the flow, that’s the soul in it. Yeah, KISS are rock gods, but they don’t have a lot of roll to them.” Born in 1960 and raised as a child in the peak of the civil rights movement, D, 65, said he’s not even phased by being told he doesn’t belong somewhere. “I really relish the opportunity that I’m able to even be in the music business at all,” said D. “Thank God for hip-hop and rap music making it possible.”

Well aware that Simmons, 76, “is never gonna get off of that point,” D expects the greasepaint rocker to keep banging on about rap’s place in the RRHOF, casually plugging his new book, In the House of Chaos: Art & Activism With Public Enemy’s Chuck D, as well as the fact that he taught a UCLA class on hip-hop culture and its deep historical roots.

D’s response came after Simmons opined on the place of rap in the Rock Hall on the LegendsNLeaders podcast, lamenting that Iron Maiden is not in the Hall, but that hip-hop pioneer Grandmaster Flash [class of 2007] is. “Ice Cube and I had a back and forth — he’s a bright guy, and I respect what he’s done,” Simmons continued. “It’s not my music. I don’t come from the ghetto. It doesn’t speak my language. I said in print many times: Hip-hop does not belong in the Rock & Roll Hall of Fame, nor does opera, symphony orchestras … it’s called the Rock & Roll Hall of Fame.”

In his retort, D also noted that he’s not trying to change Simmons’ seemingly sclerotic beliefs, but rather keep the dialogue open. “Ghetto don’t mean Black… ghettos came out of [a] European term, a cluster of people who were kind of like the same tribe in the same area,” he said. “You just gotta have education so you won’t be rattled by things that just come out of left field.”

Speaking of an open dialogue, back in 2014, D was magnanimous when KISS finally got their turn after 15 years of Rock Hall eligibility. “I always felt KISS deserved to be inducted,” Chuck said at the time. Simmons, naturally, did not reciprocate, saying in an interview around the time that hip-hop acts such as PE don’t belong in the Hall. Back then, though, D stuck a similar note, saying he thought the rock elder statesman was taking an, “old-fashioned, limited position that rock ’n’ roll is for guitars and some other primitive s–t like that. I guess his point was that he wants to be judged against the artists he thinks are his peers, like maybe Aerosmith.”

Simmons defended his comments from earlier this week in an interview with People, in which he doubled-down on his “ghetto” rhetoric, while paying homage to rock’s Black roots. “Let’s cut to the chase. The word ‘ghetto,’ it originated with Jews. It was borrowed by African Americans in particular and respectfully, not in a bad way,” said Simmons, who insisted that he was not using the word in a racist or bigoted way to refer to rappers.

“Ghetto is a Jewish term … How could you be, when rock is Black music? It’s just a different Black music than hip-hop, which is also Black music,” Simmons said. “Rock ‘n’ roll owes everything to Black music, statement of fact, period. All the major forms of American music owe their roots to Black music.”


Billboard VIP Pass

Ella Langley’s “Choosin’ Texas” soared to No. 1 on the Billboard Hot 100 dated Feb. 14, making her the first solo woman to lead the all-genre ranking, Hot Country Songs (likewise a multimetric chart) and Country Airplay simultaneously. In the same week, the single completed a 16-week climb to No. 1 on Country Airplay — the quickest for a solo woman without any co-billed acts since 2016 — after needing just six weeks to reach the top of Hot Country Songs, where it extended its reign to 11 weeks.

Related

Behind the milestone was unusually swift movement at radio. Programmers across major groups, markets and formats say they identified early signals, elevated the record quickly and saw fast affirmation in research and listener response, momentum that helped turn a strong start into a historic week.

Early Signals

“We’re not any more cautious these days than in the past. In fact, we have more resources than ever to identify big hits quickly,” Rod Phillips, evp of programming for iHeartCountry, tells Billboard. “In this case, it was impossible not to notice the fan engagement at every level.”

Phillips says the first signs about the potential for the song, released Oct. 17, 2025, came provincially. “This really started from our local program directors responding to the music not only as a personal favorite but also via airplay on their stations,” he notes. “Add to that the impressive consumption story, and you now have one of the fasting chart-climbing songs of the last year or more.”

The signals weren’t isolated, Phillips adds. “It wasn’t one thing we were noticing. It was, in fact, everything.”

From Add to Power

In Houston, that alignment translated into immediate movement. “Early indications from the audience were over the top,” says Bruce Logan, vp of programming for Audacy’s portfolio in the market, which includes country station KILT. “We added in sub-power and took it to power five days later. The research showed it was a hit within two weeks of starting to play it.”

Houston’s five-day leap to full power rotation (around 70 plays a week for KILT) wasn’t an outlier; it reflected how the record moved in several key markets. Rather than building gradually through lower rotations, “Choosin’ Texas” advanced in visible jumps once early listener signals registered, which shortened the traditional airplay curve. Over the last decade, Country Airplay leaders have typically required around 30 weeks to reach No. 1; Langley’s took 16.

Organic Reaction

For Christi Brooks, director of branding and programming for Cox Media Group’s KCYY-FM and KKYX-AM in San Antonio, Texas, the song’s appeal surfaced before formal research entered the equation.

“Honestly, it was my 16-year-old daughter,” Brooks tells Billboard. “She’s my music lover, and of all kinds of music, not just country. The song came out, and she knew every word less than 24 hours later.”

The song seemed to be everywhere, she says. “Sitting in traffic coming out of someone’s car window, out shopping, even in the grocery store and nightlife ecosystem,” Brooks continues. “My afternoon jock Brody is the DJ at [one of the most popular] dancehalls in San Antonio, and he said it was packing the dancefloor every time he played it.”

Sound That Cut Through

Brooks points to both the song’s traditional lean and its emotional tone as key differentiators. “The audience has so much variety in country to choose from right now that if you sound country, you are probably going to cut through,” she explains. “And this is a heartbreak song by a female that doesn’t feel sad and she’s not angry. It’s like she’s accepting defeat gracefully.”

The regional hook was obvious in Texas, as well. “‘He always loved ‘Amarillo by Morning’/ I should have taken that as a warning’ — are you kidding me?” Brooks says. “She put George Strait in a song about Texas without saying George Strait! So good!”

Beyond Country Lanes

The song’s momentum soon extended beyond country radio. In Houston, “The CHR here has started playing it in the past seven days,” Logan notes.

Brooks’ sister station, adult pop, or hot AC, outlet KSMG, has also added the track. “I immediately thought, ‘Please don’t kill it!’” she recalls, concerned about potential burn across shared female-leaning audiences. “I’m happy to say it didn’t.”

At the format more broadly — with “Choosin’ Texas” up to No. 22 in its third week on the Adult Pop Airplay chart — genre boundaries can be secondary to performance. “We have to play hit music for women 25 to 54,” says Audacy vp of hot AC programming Steve Salhany. “And whatever genre it comes from really doesn’t matter. Early on, I could see the metrics of this record, [and it’s] definitely a smash.”

Per that reach, the song grew to 22.1 million official streams and 12,000 sold in the United States Jan. 30-Feb. 5, according to Luminate. On radio, it ran up 34.4 million all-format audience impressions in that span. (Columbia, to which Langley is signed, is promoting it to pop formats, while Triple Tigers is working country.)

Meanwhile, Salhany isn’t convinced “Choosin’ Texas” is a traditional country song at all. “I hear a pop record, no more country than [Billy Ray Cyrus’ 1992 juggernaut] ‘Achy Breaky Heart,’” he muses. “I’ve been doing hot AC since the mid-‘90s. Whether it was Faith Hill, Shania Twain, Keith Urban or Tim McGraw, when you have hit records, you have hit records.”

“Choosin’ Texas” concurrently debuted at No. 38 on the Feb. 14-dated Pop Airplay chart. On SiriusXM’s pop channel Hits 1, the evaluation was similarly driven by listener response rather than genre alignment. “Ella proved her mass appeal almost immediately through listener reaction, and that’s what matters most to us,” says the satellite broadcaster’s vp of music programming Alex Tear. “Hits 1 has always been about pop in the truest sense of the word — popular music regardless of genre.”

That approach puts Langley shoulder to shoulder with pop’s biggest stars. “We move in real time with what’s breaking culturally, while staying predictive about what’s next, and Ella fits perfectly,” Tear continues. “Playing her next to Harry Styles, Sabrina Carpenter or Bad Bunny feels exactly in step with where our listeners want to be.”

The Convergence

The six-week sprint to No. 1 on Hot Country Songs demonstrated early demand for Ella Langley’s “Choosin’ Texas.” The 16-week climb on Country Airplay showed how quickly radio responded. When those curves converged atop the Hot 100, the result was a historically standout chart triumph, and the first of its kind for a solo woman.

Radio programmers describe that culmination not as surprise, but as confirmation.

As we covered Thursday (Feb. 12) on Billboard, Bad Bunny’s headlining performance at halftime of Super Bowl LX the previous Sunday (Feb. 8) is sure to have a massive impact on his chart fortunes next week. The global superstar is in contention for double-digit entries on the Billboard Hot 100, with multiple titles threatening the top 10, and his “DtMF” even challenging for the No. 1 spot — which would mark his first time visiting pole position as an unaccompanied solo artist. 

Obviously, most of those likely charting entries next week come from songs he performed at the halftime show, enjoying greater exposure as a result of his performance. But what about the halftime show itself? Could the full version of that actually chart as well? 

“Super Bowl LX Halftime Show (Live)” was released to DSPs and digital retailers on Sunday, shortly after the game, as a 13:41-long track, co-credited to Bad Bunny (artist) and NFL (label) — and will be eligible for the charts next week (dated Feb. 21) as a standalone title. The audio includes not only the entirety of Bad Bunny’s halftime performance, but also the spoken intro from Apple Music’s Ebro Darden and closing voiceover thanks that aired along with it on NBC. 

(It’s not the first time such audio was released to streamers and retailers; “Super Bowl LIX Halftime Show [Live]” was released on Feb. 9, 2025, from Kendrick Lamar and NFL, and racked up 16.7 official on-demand U.S. streams and minimal sales in the 2025 calendar year.) 

“Super Bowl LX” is off to a fairly notable start in both streaming and sales. As of Wednesday (Feb. 11), it had racked up 2.4 official on-demand U.S. streams, as well as nearly 1,800 in digital song sales, according to early data provided by Luminate. (The “song” performed well enough on streaming to even crack Spotify’s Daily Top Songs USA chart, reaching No. 189 on Tuesday.)

That likely won’t be enough for “Super Bowl LX” to join the Bad Bunny onslaught on the Hot 100. But the track will likely make a high bow on Latin Digital Song Sales, and could make an appearance on the all-genre Digital Song Sales with a strong sales close to the week. (On the multi-metric Billboard charts, it’s also in play to make the Hot Latin Songs and Hot Latin Rhythm Songs charts.) 

The full nearly-14-minute audio of Bad Bunny’s Super Bowl LX halftime show making such a pronounced commercial impression is just the latest evidence of what will certainly go down as one of the most impactful Super Bowl halftime performances in recent memory.

It’s been 10 years since Jon Pardi released his breakthrough album California Sunrise.

Apparently, it’s time to reboot.

Sunrise, released on June 17, 2016, stomped the competition when it debuted at No. 1 on Billboard’s Top Country Albums. Pardi kicked off its promotion with “Head Over Boots,” then followed it with “Dirt on my Boots,” both of which topped Country Airplay. That, it was widely believed, would be the end of the “boot” songs.

Pardi’s thoughts changed, though, when he struggled to relax during a post-show routine in 2023. After ripping through a concert performance, he found it difficult to free his heels and toes from confinement.

“Sometimes when you’re wearing boots all night – especially Lucchesi, it’s real leather – they heat up and they’re hard to get off,” he says. “I was like, ‘Man, if it was coming down in prime time, and it was your time to go have some fun, you know – I can’t get my boots off quick enough – that’s a fun kind of saying.’”

Pardi carried that idea into the room during an Aug. 1, 2023, writing session with Luke Laird (“Pontoon,” “Am I Okay?”) and Wyatt McCubbin (“Sounds Like the Radio,” “Good Times & Tan Lines”) at Creative Nation on Nashville’s Music Row. Laird co-wrote “Head Over Boots,” so he, in particular, knew the unofficial moratorium Pardi had placed on “boot” themes.

“I’m like, ‘Well, he’s the artist, and he brought that in, so I guess we’re doing a boot song,’” Laird remembers. “Which I’m fine with, but it’s just so funny.”

If there were any doubts about proceeding, they faded when Pardi poured energy into the process. He was as enthusiastic in that setting as he is on stage.

“He’s a tornado in the best way, because he keeps a room moving,” McCubbin says. “With ‘Boots Off,’ it was immediate, just boots stomping on the floor. I wouldn’t be surprised if Music Row heard us that morning, just because it was so much energy, and so loud and fun, and honestly, it matches the the entire song. It started that way and kept going that way and obviously ended that way.”

Pardi had a bit of a melodic idea – it wasn’t clear if he meant it to be sung or to be an intro fragment – but Laird fleshed it out quickly on guitar, and it created a grinding signature instrumental lick for the song. “It’s like a little ‘ronka, ronka’ kind of guitar thing,” Pardi says. “It just kind of came together.”

That gave them a solid starting point, and they worked through the song in order, front to back, knowing they were headed to the “Can’t get my boots off quick enough” hook. They cast it as a couples song, rather than a singles night out, introducing the characters’ itch to go out dancing. When they reached the chorus, Pardi came up with a soaring opening line – “He is a melody machine,” McCubbin suggests – before they even had words to go with it.

That happened with the chorus’ second line, too, with Pardi introducing a slight pause that, once it had lyrics, gives him a spot to take a breath and puts a half-beat hesitation before the phrase is over. That ends up working as a unique hook: “There’s a whole lot more than a pretty good … [gulp] chance.”

“That push is where me and Luke Laird look at each other and say, ‘Oh, my gosh, let’s do that,’ because that’s not something that anyone other than Jon Pardi sings in that room for the very first time,” McCubbin says. “All of a sudden, it feels like something you’ve grown up with and heard your whole life that’s already a hit in a weird way.”

In verse two, they skipped the stereotypical truck when they needed transportation home. Instead, the couple gives instructions to a driver to get them back to the house fast. They’ve presumably taken an Uber or Lyft ride – “more of a modern way” to travel, Pardi says, before he breaks into a sarcastic snicker: “We’re going way deeper than what the song actually is.”

Eventually, the second and third choruses ran longer than the first, with an extra, energetic line – “She starts turnin’ me on and turnin’ it up” – emphasizing the action that’s in store. There’s a chance they wrote that piece into all three choruses but ended up dropping it from the first along the way.

“It gives the song a nice build,” Laird says. “You still get a little bit of repetitiveness, but then, as it builds, you get those extra couple lines in there.”

Laird produced the demo, playing that sig lick on a country-sounding Telecaster, though he intentionally kept it spare – two guitars, a drumbeat, bass and Pardi’s vocal – knowing that producer Jay Joyce (Eric Church, Miranda Lambert) prefers it that way. “If you try to fully develop it too much, it probably just cuts into his creativity,” Laird theorizes. “You do want to kind of leave it open. I’ve had that experience with Jay a lot of times.”

Pardi recorded with his road band, augmented by three additional musicians – Joyce, plus guitarists Rob McNelley and Jeff Hyde – enhancing the intensity beyond the demo by incorporating snarling slide guitar. The twisty sig lick was reimagined with two electric guitars in unison – one rockin’, one country – and they sped up the tempo by one beat per minute underneath the guitar solo as they built a track that’s as much 1980s Bon Jovi or 1990s Black Crowes as 2020s country.

“Country is the new rock ‘n’ roll in some aspects,” Pardi says. “It’s just a rock ‘n’ roll country song.”

With a touch of Will Farrell. After they tracked the instrumental foundation, drummer Kevin Murphy overdubbed an insistent cowbell. “That is all Jay Joyce,” Pardi says. “He’s the only guy that was like, ‘Cowbell.’ Then we heard it, and we’re like, ‘Okay, now we need the cowbell.’”

Pardi played it live for the first time on March 20, 2025, in Sydney, Australia, inserting it right before “Dirt on my Boots” in the set list. “It just lit up,” Pardi recalls.

Capitol Nashville released “Boots Off” to country radio via PlayMPE on Dec. 15. It’s boot-scooted to No. 41 on Billboard’s Country Airplay chart dated Feb. 14 after three weeks on the list.

“It speaks for itself,” Pardi says. “It’s just fun, and it’s my 10-year anniversary ‘boot’ song. Hopefully it’s a ‘boot’ trifecta No. 1.”