Unit1 Studio has entered the scene as an independent producer of avatar concerts, backed by a roster of seasoned industry figures. The company is betting on advances in visual effects and AI-driven CGI to deliver hyper-realistic artist avatars more quickly and affordably, reimagining iconic live performances for modern audiences while addressing the high production costs that have long handcuffed immersive entertainment.
The company is led by CEO Barney Wragg, a digital leader with impactful stops at Andrew Lloyd Webber’s Really Useful Group, Universal Music, EMI and AEG, along with creative director Jonathan Butterell and technical director Pavle Mihajlovic (Electric Saint and Flavourworks). Backed by influential investors Mercuri VC, The Taylor Brothers and longtime U2 manager Paul McGuinness, with John Kennedy (former Universal Music UK CEO) on its board, Unit1 aims to unlock new revenue streams for artists and rights holders.
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Its debut project features Grammy-nominated singer-songwriter KT Tunstall ahead of the upcoming re-issue of her hit debut studio album Eye To The Telescope. For the Tunstall showcase, Unit1 is teaming up with several industry innovators, including Woodroffe Bassett Design (Elton John), Roe Visual (ABBA Voyage), and Brompton Technology (Adele, Metallica).
“There are so many concerts I wish I could have seen but never had the opportunity to experience live,” said Wragg. “Elton at the Troubador, Queen at Live Aid, Hendrix at Woodstock or The Beatles at The Cavern. We are raising the bar in avatar and stage technology to be able to immerse audiences in the embodiment of those moments and transport fans into a world with the artists they love. Critically, we can now do this at a price point that makes commercial sense for the industry. Our goal is to wow audiences, stay true to the artist and their music, and help realise the immense potential in this new form of entertainment.”
Check out a full rundown of this week’s staffing news below.
When Ariana Grande emerged as the main pop girl to watch in the early 2010s, she already had two women whose careers she admired in her corner: Madonna and Beyoncé.
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While appearing on a new episode of the Shut Up Evan podcast posted Friday (Oct. 24), Grande revealed how the two icons welcomed her with open arms after her music career first started taking off post Victorious. “I’m very lucky that my idols have been very kind to me,” she began.
“I remember Madonna immediately was very kind,” the Wicked star continued. “I think she was one of the first people to reach out and, like, give me a warm welcome, and it was just really cool. I was overwhelmed by it, because I love her so much.”
Madge would go on to support Ari throughout her career, even recording a voice-over for Grande’s 2018 “God Is a Woman” music video. On the podcast, the R.E.M. Beauty founder also shouted out Mariah Carey — “And then, of course, Mariah,” were her words — as a personal hero who took her under her wing. The pair have since collaborated a handful of times, including on a remix of Grande’s Billboard Hot 100-topping single “Yes, And?”
As for Queen Bey, Grande recalled how the Destiny’s Child alum extended an invitation to meet her in 2013. “Beyoncé had me come visit a music video she was shooting, and I was just there in the corner,” she told host Evan Ross Katz. “I was like, ‘Why am I here?’ It was after I sang ‘Tattooed Heart’ on the AMAs. She invited me to set to visit her, and she just was being kind — she gave me a little bit of advice, and, you know, I asked, but she was so kind.”
“But yeah, I feel like I had people I really looked up to embrace me,” Grande added. “It made me feel safe.”
More than a decade later, and Grande is now arguably in the same league as all of the personal heroes she mentioned. The vocalist has earned two Grammys and six No. 1 albums on the Billboard 200, to name just a couple of her successes.
But, as revealed on the podcast, Grande recently considered quitting music. After landed a role in Wicked, she thought that 2020’s Positions would be her last album.
“I didn’t think I was gonna make an album ever again,” she shared. “When I left for London, that was kind of my secret, but I didn’t think I was going to.”
Thankfully, Grande said that playing Glinda in the movies “totally rearranged everything about [her] relationship to creating,” which would inspire her to make 2024 album Eternal Sunshine. She’s now gearing up to go on a mini tour in support of the LP in 2026.
Watch Grande’s full interview on Shut Up Evan above.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2025-10-24 17:39:302025-10-24 17:39:30Ariana Grande Says Madonna & Beyoncé Were First to Reach Out After She Got Famous: ‘It Made Me Feel Safe’
Selena Quintanilla is undoubtedly one of the pinnacles of Latin music. At this year’s Billboard Latin Music Week in Miami, Selena’s sister, Suzette joined director, Isabel Castro to give attendees an exclusive look at their upcoming Netflix documentary, during the “Selena y Los Dinos” Panel. Not only did Suzette, who serves as an executive producer on the film, share memories of being a band, she showed home videos from the family’s personal archive, which can be seen for the first time when the Netflix documentary premiers on November 17, 2025.
Isabel Castro, Suzette Quintanilla, Jessica Roiz during the Billboard Latin Music Week Miami 2025 Selena y Los Dinos (Presented by Netflix) panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.
Gustavo Caballero/Billboard
Billboard’s assistant editor Latin, Jessica Roiz, moderated the conversation which explored Selena’s meteoric rise to fame, her dreams for the future, and the impact of family on her and her career. They kicked off the panel by showing the trailer for the film. It’s full of inspiring words from Selena herself, interviews with the Quintanilla family and bandmates, and a ton of home movies. They granted Castro unprecedented access to their personal media collection and sat down for in-depth interviews in the documentary to show viewers a side of the Queen of Tejano Music which only those closest to her would know.
Suzette Quintanilla during the Billboard Latin Music Week Miami 2025 Selena y Los Dinos (Presented by Netflix) panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.
Gustavo Caballero/Billboard
Suzette explained what it was like welcoming Castro into their world. “I gave her a key to what we call ‘The Vault’.” The director went on to describe The Vault as “a medium sized room and there are floor to ceiling bookcases with hundreds if not thousands of VHS tapes, Betacams, CDs, flash drives.” The first step in making the documentary was digitizing all of the personal footage and stringing it out before even interviewing the family.
Isabel Castro during the Billboard Latin Music Week Miami 2025 Selena y Los Dinos (Presented by Netflix) panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.
Gustavo Caballero/Billboard
Suzette shared why this was the first documentary their family wanted to participate in and why Isabel was the perfect director for this monumental film. Four to five years ago, Suzette asked her lawyer to find someone that could help the Quintanilla family finally tell their own story. He found Castro’s 2022 award-winning documentary “Mija” and was inspired to set up a meeting between the two, over Zoom. Suzette said, “Instantly, I knew that she was going to be the person that was able to tell this story for us.” The two bonded over being big sisters and now call each other friends.
Suzette Quintanilla, Isabel Castro during the Billboard Latin Music Week Miami 2025 Selena y Los Dinos (Presented by Netflix) panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.
Gustavo Caballero/Billboard
Fans will see Selena as a sister, daughter, and wife in “Selena y Los Dinos” through never-before-seen footage and first-hand accounts from her parents, sister, brother, husband and bandmates. In one clip shared with attendees, the family describes how they saw the joy that Cumbia music brought their community and how the entire family was essential in developing that sound. By seeing what happened behind the scenes, Castro was moved to show the importance of family in what Selena would become. She said, “I was a Selena fan, but I didn’t totally understand the extent of it until I made this project. As I was discovering that, it was really important to me that that was a main focus of the film. And that’s why it’s called ‘Selena y Los Dinos’” Suzette reaffirmed what Isabel felt while making the film saying “Yes, Selena was the star, and she will continue to be that, but there was another element that made Selena as well. And that was our family and our family band.”
Isabel Castro, Suzette Quintanilla during the Billboard Latin Music Week Miami 2025 Selena y Los Dinos (Presented by Netflix) panel at the Fillmore Miami Beach on October 22, 2025 in Miami Beach, Florida.
Gustavo Caballero/Billboard
Suzette, Isabel, and Jessica ended their conversation by discussing what they hope viewers take away from the film. For Suzette, she said “What I would love for them to take away is that we’re a normal family that started a band that became global.” For Isabel, she wants to celebrate bi-cultural identities, saying “I want people to see this and how much joy and pride there can be in not being from here or there but being from a mixture of two places. I just think that’s so beautiful.” And that diversity is seen and appreciated within Selena’s fandom. Suzette described the pride she feels for the more than two generations of fans her sister has. “Selena is not just a Latin artist. She is global. She is a global artist, and it doesn’t matter what nationality you are, you listen to her music and you’re a fan. And for that I am grateful.”
There is no denying the impact Selena Quintanilla has had on the Latin music world and pop culture at large. We’ve seen the talent and charisma which made her a top tier artist and performer. Soon, you can see what made Selena a superstar at home in the eyes of her family when “Selena y Los Dinos” premieres on November 17, 2025, only on Netflix.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2025-10-24 17:10:462025-10-24 17:10:46“Selena y Los Dinos” Director, Isabel Castro, & Suzette Quintanilla Unite at Billboard Latin Music Week to Celebrate the Queen of Tejano Music & their Netflix Documentary
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Who said ear protection couldn’t be chic?
Loop just dropped a collaboration with Swarovski, and it’s anything but boring. Centered around Loop’s protective Experience 2 earbuds and Swarovski’s love of all things shiny, the drop is perfect for the fashion-forward concertgoer in your life. The collaborative piece is available right now on Swarovski’s website, retailing for $125. Each earplug features a squishy silicone tip that gives the plugs a nice and snug fit without irritation.
The loop portion is crafted of stainless steel with a high-shine PVD chrome coating that transitions into six dazzling integrated crystals. Each crystal is presented in a variety of distinctive shapes and cuts while the precise faceting ensures a jewel-like finish. If the silicone tip isn’t fitting snugly, you can upgrade the size for a perfect fit, even in the smallest of ears. These earplugs are reusable, made for long-term use thanks to their sturdy silicone and AB composition. If the earplugs weren’t cool enough, they also come with a carrying case in white with Loop’s name embossed on the front.
A keyring is connected to the circular case with a Loop-branded hangtag. The added keyring allows you to hook your earplugs onto your bag or keys, keeping you and your ears protected wherever you may go. Of course, they’re super chic, but these earplugs also protect the ears.
Unlike your traditional earplugs that block sound, Loop’s offerings filter sound to reduce overall volume, while keeping speech and music clear. This makes Loop earplugs a must-have for concerts or festival settings, given that you can still hear the music nice and clear without damaging your eardrums.
Soundwaves enter the Loop plug via a small opening. Those waves then travel through the hollow channel on the inside of Loop. This shallow channel acts as an acoustic resonator. It is the same length as your ear canal and has a quarter-wavelength resonance at 2700 Hz. By mimicking the way your ears function, the sound you receive with the earplugs sounds natural.
The whole goal of earplugs like these is to marry fashion and function, giving prospective buyers more interesting options than your standard earplugs. Not just a pretty face, Loop’s product is backed by innovation, giving you the best quality without sacrificing a thing.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2025-10-24 17:07:352025-10-24 17:07:35Want to Protect Your Ears at Concerts? Loop & Swarovski’s Latest Collaboration Has You Covered
To celebrate the release of her debut solo studio album, Halle Bailey gets strikingly honest in the latest episode of Billboard’s Takes Us Out video series.
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The six-time Grammy-nominated singer-songwriter took Billboard’s Tetris Kelly out to H.O.P.E. (Healthy Organic Positive Eating) in Studio City, Calif., where the pair dug into a spread of some of Halle’s favorite vegan bites. While conversing over spring rolls and green curry dumplings, the pair discussed The Little Mermaid, accepting the Billboard Women in Music Rising Star Award in 2020, her first love, working with Mariah the Scientist and GloRilla, and Beyoncé‘s reaction to her debut solo album, Love?… Or Something Like It.
Released on Friday (Oct. 24) via Parkwood Entertainment and Columbia Records, Halle’s new LP features collaborations with Chlöe, Mariah the Scientist, GloRilla and H.E.R., as well as the previously released singles “Angel,” “Because I Love You,” “In Your Hands,” “Braveface” and “Back and Forth.” Notable cowriters and producers include RAYE, D. Phelps, Freaky Rob, Sevyn Streeter, BongoByTheWay, and, of course, Bailey herself.
“I hear my sister on so many songs, I think it’s the way my brain is wired,” she tells Billboard. “I hear her, I hear what she can add, like, ‘She would be good on this; she would be good on that!’ When it came to our song ‘Feel Again,’ I was like, ‘I cannot do this song without Chlöe, I need to hear her on this.’ My sister is a freakin’ cool musical genius; she travels with her equipment. She can record wherever she is because she brings all her s—t with her.”
And if there’s been one constant in Halle’s life as she navigates the music industry — outside of her sister — it’s Beyoncé, the music icon who mentored the sibling duo and signed them to her Parkwood label.
“I played this one for [Beyoncé] too,” Halle reveals. “And she was obsessed with hearing our voices again together.”
The new record arrives as Halle’s first full-length solo offering since her sister duo of Chloe x Halle took a hiatus following the release of 2020’s breakthrough Ungodly Hour album. As her older sister embarked on a career that has yielded two solo albums and buzzy music videos, Halle focused on bringing Princess Ariel to life in the 2023 live-action remake of The Little Mermaid, securing safety and stability for her son Halo (whom she shares with ex DDG), and figuring out her solo sound.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2025-10-24 16:51:072025-10-24 16:51:07Watch Halle Bailey Reveal How Beyoncé Reacted to Her New Song With Sister Chloe Bailey
Bruce Springsteen and Sony Music had different reasons for signing on to Deliver Me From Nowhere, the new biopic starring Jeremy Allen White as the Boss.
“I’m old. I don’t give a f–k what I do anymore,” Springsteen told Time. “As you get older, you feel a lot freer.” And while Sony was willing to do whatever Springsteen wanted to do, the label had other considerations, too: Its publishing company paid $500 million for Springsteen’s catalog in 2021, and one of the most powerful weapons it can deploy to boost streaming and revenue is a star-studded film. “The biopic is the cherry on top of the sundae, if you will,” says Sony marketing exec Monica Cornia. “Films bring more awareness to the artist brand and fans to the funnel.”
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Cornia, senior vp of marketing and partnerships for Sony’s Commercial Music Group, adds that the late-2024 Bob Dylan biopic A Complete Unknown and the 2022 Elvis Presley biopic Elvis “created a new baseline for streaming” both artists’ catalogs. They had “double-digit growth post-release and have sustained elevated streaming levels to date,” adds a Sony rep.
Deliver Me From Nowhere focuses on 1982’s Nebraska —not the most commercial of Springsteen’s albums. But the star power from The Bear‘s Jeremy Allen White as Springsteen and Succession‘s Jeremy Strong as his manager, Jon Landau, will “create a huge cultural moment,” says Cornia, which Sony can use as “the initial exciting point for us to start to lean in.”
Over the past five years, the music business’ most successful songwriters have sold their catalogs (and sometimes other assets) for astronomical sums. In 2020, Dylan received a reported $300 million to $500 million for the publishing of his 600-plus songs, and Paul Simon, Stevie Nicks, David Bowie, James Brown and many others followed with deals estimated between $90 million and $250 million. “Everybody who’s acquiring a catalog is looking for opportunities to find new audiences and tap into a fanbase that’s already engaged,” says Sophia Dilley, executive vp of Concord Originals, the indie-label division that co-produced last year’s HBO doc Stax: Soulsville, U.S.A., about the storied Memphis recording home of Otis Redding, Sam & Dave and others. “A natural place to do that is within the documentary or biopic space.”
After its November 2018 premiere, Queen‘s Bohemian Rhapsody biopic hit more than $1 billion worldwide in box-office sales over just five months, increasing the value of the band’s publishing and recording catalogs. In 2024, Sony purchased them for $1.27 billion.
Jeremy Allen White and Bruce Springsteen are seen on the set of “Deliver Me From Nowhere” on November 4, 2024 in Bayonne, New Jersey.
Bobby Bank/GC Images
Two months before the release of Bohemian Rhapsody, Queen’s catalog streamed 15 million times per week. Afterwards, it spiked to nearly 62 million, and settled by the end of 2018 to 38.2 million, according to Luminate. By comparison, Dylan’s catalog drew 7.1 million weekly streams two months before A Complete Unknown, spiked to 19.5 million after the biopic and dropped to 12 million in February, also according to Luminate.
It isn’t just the biopic itself that sets the streaming bar higher for iconic artists like Queen, Dylan, Presley and Springsteen — it’s the marketing campaign and social-media activity surrounding the films. In Springsteen’s case on Friday (Oct. 24), the heavily advertised Deliver Me From Nowhere arrives with a new release geared to superfans, the five-disc box set Nebraska ’82: Expanded Edition, which includes Springsteen’s long-awaited electric version of the album and a performance film. “Our goal is to take advantage of the moment, but also to make sure we’re consistently marketing the catalog and the artist going forward,” Cornia says.
Concord, like many labels and publishers, plans similarly broad marketing campaigns for its upcoming biopics on Mississippi Delta bluesman Robert Johnson (release date unknown) and R&B keyboardist and Beatles collaborator Billy Preston (sometime in 2026). “The risk is it doesn’t have the longevity you want it to,” Dilley says, “But in the immediate, it definitely has an impact, because you’re spending money on a campaign, which helps audience awareness.”
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The timing of Deliver Me from Nowhere and A Complete Unknown, after the Springsteen and Dylan catalog sales, is probably not coincidental, according to Alaister Moughan, founder of Moghan Music, a London-based company that specializes in valuations of publishing catalogs. Major artists who sell catalogs, and top companies that spend big money to buy them, are highly aware that a well-timed biopic can improve the songs’ future value. “The past five years in particular, when an artist is looking to sell their catalog, they’ve been quite strategic,” he says. “They’re tying in, ‘We’ll be interested in a biopic.’”
Still, the focus on the lesser-known Nebraska, rather than, say, Springsteen’s later blockbuster Born in the U.S.A., which made him a worldwide star, suggests Springsteen and the filmmakers are not focused on quick streaming revenue. “Maybe it’s more of a long-term view,” Moughan adds, “rather than, ‘We want the Bohemian Rhapsody of Springsteen this year.’”
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2025-10-24 16:31:442025-10-24 16:31:44Will Bruce Springsteen Biopic ‘Deliver Me From Nowhere’ Boost the Value of His Music Catalog? Sony Is Betting On It
The records set by Stray Kids’ eight members in 2025 leave no room for doubt. The group’s fourth full-length album, Karma, released on Aug. 22, became the first K-pop album of the year to surpass 3 million copies in first-week sales in Korea. That success led them straight to No. 1 on the Billboard 200, marking a historic milestone: Stray Kids are now the first K-pop group to send seven consecutive albums to the top of the chart.
Their touring success was just as extraordinary. Starting in Seoul in August 2024 and wrapping up in Rome the following July, the dominATE world tour covered 54 shows across 34 cities worldwide — including 27 massive stadium concerts. So it was only fitting that, after circling the globe, Stray Kids chose Incheon’s Asiad Main Stadium as the final stop. This encore concert also marked the group’s very first outdoor stadium performance in Korea.
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Billboard Korea attended the first night of dominATE : celebrATE, held on Oct. 18 and 19 at Incheon Asiad Main Stadium. Only a few K-pop acts — PSY, SEVENTEEN and now Stray Kids — have ever performed there. Even before the concert began, waves of STAYs filled the streets outside. The 100-meter-wide stage lined with LED panels and the five-tier stadium holding up to 30,000 fans created a scale that was visually overwhelming in itself.
The show opened powerfully with “MOUNTAINS,” followed by “Thunderous,” “JJAM,” “District 9” and “Back Door.” Though the setlist mirrored that of the original tour, the atmosphere inside the open-air venue felt entirely new. Leader Bang Chan even remarked, “It’s hard to believe this is Korea” as the night unfolded with drone shows, fireworks and every spectacle imaginable for such a grand stage. The members’ explosive energy never waned — they performed more than 30 songs across three and a half hours.
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“Seven laps around the Earth by plane.” That was how JYP Entertainment described the dominATE tour in a press release, referring to the group’s travels — 285,000 kilometers across five continents: Asia, Oceania, North America, Latin America and Europe. Departing from Incheon International Airport, Stray Kids truly went around the world nearly seven times (the Earth’s circumference is about 40,000 km).
dominATE : celebrATE was a moment where the sweat and growth of Stray Kids’ eight members — everything encapsulated in that single phrase — could truly be witnessed on stage. It was also a night that reflected their well-earned sense of ease, gratitude and an undiminished passion to keep moving forward.
Here are six reasons why Stray Kids’ encore concert in Incheon was the perfect finale.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2025-10-24 16:18:552025-10-24 16:18:556 Best Moments From Stray Kids’ dominATE: celebrATE Tour Finale
Joan Baez has a theory about Donald Trump, who is the subject of her new poem published Thursday (Oct. 23).
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In the piece titled “Little Green Worm: A Note to the President” shared with Rolling Stone, the folk icon slams the politician’s lack of “empathy,” “impulse control” and “basic intelligence,” positing that Trump has none of the above due to a “little green worm” entering his brain and eating it all up. It comes amid the ongoing “No Kings” rallies protesting the twice-impeached POTUS’ policies.
“I’ve been thinking about a little green worm that has worked its way into your anterior insular cortex, the part of the brain where empathy originates,” Baez wrote. “The little green worm quickly devoured yours. He then munched onward until he came to the prefrontal cortex, which is involved in impulse control and regulating social behavior.”
“It’s meant to stop us from blurting out vulgarities such as ‘Grab her by the p—y’ and ‘S–thole countries’ or accusing all Mexican immigrants of being criminals, rapists and drug dealers,” the poem continued.
The piece closes with Baez illustrating how the little green worm eventually moves on to the part of Trump’s brain that should be “responsible for thought,” only to find that he doesn’t have one. “Oh s–t: there’s nothing there,” the musician concludes.
Billboard has reached out to the White House for comment.
As a musical pioneer of 1960s counterculture, Baez has long been open — in her music and otherwise — about her beliefs surrounding politics and social justice. In March, she told John Mulaney, “Our democracy is going up in flames … we’re being run by a bunch of really incompetent billionaires.”
While speaking to Rolling Stone about her latest piece, she explained that turning to poetry instead of songwriting has helped her process the overwhelming nature of today’s political landscape.
“When I’m present and looking out at my own yard and the trees and all of that, it’s still as beautiful as it ever was,” she told the publication. “And then there are times of great sorrow and times of frustration, like everybody. And I found that the poetry helps — just doing it and getting it down on paper or on computer to keep my head above water.”
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2025-10-24 16:08:252025-10-24 16:08:25Joan Baez Suggests That a ‘Little Green Worm’ Has Eaten Donald Trump’s Brain in Searing New Poem
Bryan Andrews’ vitriol is going viral. The up-and-coming country artist’s song, “The Older I Get,” contains lyrics in its verses that take on big pharma, corporate greed and un-Christ-like Christians. But it’s the bridge that has drawn the most attention, as he makes references to the Jeffrey Epstein files (“Raise your right hand / plead the Fifth / Tryna cover up names on a list / lie and say that it doesn’t exist”), ICE (“Heaven help you if you’ve got brown skin”) and the Israeli/Palestinian conflict (“Watch ‘em starve on Gaza Strip”).
“The Older I Get” originally came out in June. But in mid-October, a tirade Andrews delivered on social media propelled the song into virality: this week, it debuts at No. 3 on Billboard’s Country Digital Song Sales and No. 8 on the overall Digital Song Sales chart while Andrews debuts at No. 16 on the Emerging Artists chart.
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His outburst, which he titled “Crash Out,” features a camo-wearing Andrews seated in his truck, ranting about ICE agents “carting them off in the back of U-Hauls…and the worst part is I have to watch some of you cheering it on like you’re watching a f-cking football game,” saving his ire for people who call themselves Christians who applaud these actions. “I started writing songs about this sh-t because I’m not oblivious to the platform I have,” the Carrollton, Missouri native continues, adding he knows it’s risky for his career to be so outspoken, especially in the often conservative country community, but he feels he has no choice but show “what side of history he’s on.” The reel has garnered more than 7.5 million views on Instagram alone, and proved an effective — if unintended — marketing tactic for the song. And that success earns Andrews’ manager, 10 and 8 Management owner Nicholas Mishko, the title of Billboard’s Executive of the Week.
Here, Mishko, who began managing Andrews almost two years ago after one of the former pipe welder’s songs popped up in his TikTok feed, discusses the song’s success, and gives some context to Andrews’ rise and his signing with Disruptor/Sony five months ago. “Bryan has been creating music for about five years,” Mishko says. “TikTok proved to be a pivotal moment in his career, allowing his music to reach a national audience, open new doors and pursue music full time.” A number of high-profile music executives liked Andrews’ post, which Mishko says, “has opened doors for conversations and opportunities that weren’t possible before.”
The song originally came out in June, but exploded around two weeks ago after Andrews’ “Crash Out” social media post. How were you building the song the past four months until then?
We were building the song through TikTok and Instagram, steadily gaining momentum with each viral moment. We also shared the track with key influencers early on, which helped generate press and expand its reach.
How has it helped spread the word given the celebrities like Mark Ruffalo have liked and commented on Andrews’ post? How are you tying that back to the music?
The attention from high-profile celebrities has helped bring Bryan’s music to audiences who might not have discovered it otherwise. Each repost, share, like or comment generates conversation and drives new listeners to the song and his other work.
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It’s not until two-thirds through “The Older I Get” that Andrews gets overtly political with the bridge that alludes to the Epstein list, “brown skin” and Gaza. Was there any thought to making a version without those references?
The song was largely complete before Bryan wrote that bridge. He added those verses after seeing current events unfold. Those experiences inspired him to address issues and bring awareness.
Andrews posted that people were upset by “Crash Out,” “especially in the country music space.” Was it mainly country music fans or did you hear from people in the country music industry?
The backlash mostly came from fans who felt the song challenged their expectations of country music. We also heard from a few people within the industry, though it was never overwhelming. Overall, the reaction showed that the song was sparking conversation and engaging people with the issues Bryan wanted to highlight.
Andrews signed with Disruptor/Sony in April and you led with “Blue,” which was a much more traditional, though biting, country song about a broken heart, as opposed to something political. Why?
The song highlights Bryan’s songwriting and storytelling, making it a strong introduction for a wider audience. Disruptor’s team, especially Adam Alpert and Julie Leff, has been fantastic to work with, emphasizing from day one that their artists should feel in control of their art. They were fully on board with this first release.
What are your radio plans for “The Older I Get?”
Right now, our focus is on building strong momentum online, letting Bryan’s songs gain traction with fans and influencers. From there, we’ll evaluate whether and how to approach radio, using the buzz as a foundation for any future push.
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On YouTube, so many of the comments are from people who say they hate country music, but they love this song. How are you capitalizing on those new fans?
One of the top comments we’ve seen across platforms is, “I don’t listen to country, but I do now because of you.” We are engaging those new fans by highlighting the song across social platforms and encouraging them to explore more of Bryan’s music. By sharing behind-the-scenes content, stories about the songs and interactive posts, we’re turning casual listeners into loyal fans. It’s exciting to see new fans coming into country music and discovering a side of the genre they haven’t experienced before.
Does he follow “The Older I Get” with another political song or something more traditional?
Bryan has been country his entire life. I have been to his hometown and seen the small-town, blue-collar farming community he grew up in. He is living that life, and with this next song, he is showing listeners that he truly is a country artist and that his authenticity is undeniable.
Are you waiting for the White House to take notice and comment, as they have on Zach Bryan’s song, “Bad News?”
I’m always curious to see who is commenting and what they’re saying, and it’s clear the song has sparked meaningful conversation across a wide audience.
https://i0.wp.com/neztelinc.com/wp-content/uploads/2020/10/station.nez_png.png?fit=943%2C511&ssl=1511943Yvetohttps://neztelinc.com/wp-content/uploads/2020/10/nez_png.pngYveto2025-10-24 16:08:242025-10-24 16:08:24How An Anti-ICE Social Media Rant Propelled Bryan Andrews’ ‘The Older I Get’ Onto the Charts
The National Music Publishers’ Association (NMPA) held its largest celebration for country songwriters of the year on Thursday night (Oct. 23) during the NMPA Gold & Platinum Gala, held at the Country Music Hall of Fame and Museum in Nashville.
The event honored more than 150 songwriters whose country songs have reached Gold, Platinum and Multi-Platinum status, as certified by the Recording Industry Association of America (RIAA) from the July 2024-June 2025 eligibility period, including more than 70 multi-platinum songwriters who were honored onstage that evening.
Ashley Gorley was named top male songwriter of the year for a third consecutive year, as the non-performing male songwriter with the most certifications over the past year. Among his songs that earned certifications were “I Had Some Help,” “Rumor” and “You Should Probably Leave.”
“He is the Michael Jordan, the Patrick Mahomes of songwriting,” NMPA president/CEO David Israelite said of Gorley. In taking the stage to accept the honor, Gorley praised all of the songs that had been honored during the evening, particularly older compositions that have endured through the years.
“This is such a fun night, and such a variety of songs [being honored],” Gorley said. “I’m reminded, ‘Where the Green Grass Grows’ and ‘In Color,’ these are some of the best songs ever and I was very reminded of how great country music is and challenged on the bar of how great these songs have to be, and how they do live on….thank you for this award. I don’t take this lightly, I don’t take this for granted.”
Amy Allen at the NMPA Gold and Platinum Gala on October 23, 2025.
Kenzie Boyd/Morgan Visual Productions
Amy Allen was named top female songwriter of the year, for earning more certifications over the past year than any other non-performing female songwriter in the country genre. Allen was honored for her work on songs including the Koe Wetzel and Jessie Murph collaboration “High Road.”
“Thank you for inspiring me,” Allen said from the stage. “My heart has always led me toward country music because of my love for storytelling. I know for a fact that I wouldn’t be half the songwriter or person I am today without my founding fathers, Dolly Parton and John Prine, and my real Holy Trinity, which is Natalie Hemby, Lori McKenna and Hillary Lindsey. I cannot express how much I have learned from these three women about songwriting, but most importantly, about what it looks like to lift one another up in the industry and to write from a place of honesty.
Nashville has been a place of endless inspiration and a school of songcraft and genuine lyricism and the home of so many of my favorite collaborators,” she continued. “Thank you Nashville for taking me in with open arms. I cannot express how really grateful I am for that. Koe and Jessie, I love your hearts and I love your brains and I’m so honored to get to be a part of the songs we did together this year. I love them and I don’t take them for granted.”
Country Music Hall of Famer Dean Dillon accepted the platinum anthem award as a co-writer on the highest-certified song of the year, the RIAA 17x platinum-certified “Tennessee Whiskey,” which was first released in 1981 by David Allan Coe, though Chris Stapleton’s bluesy rendition of “Tennessee Whiskey” brought the song to a new generation of listeners.
In accepting the honor, Dillon thanked his co-writer on the song, Linda Hargrove. He also praised Music City’s songwriting community, saying, “Nashville songwriters, in my humble opinion, are the best in the world.”
ERNEST then paid tribute to the song with a faithful rendering of “Tennessee Whiskey.”
“It is an honor to get to honor you. As a kid who grew up in Nashville, Tennessee, I’m living my dream every day by getting to write country songs,” Ernest said to Dillon, adding, “Getting to sing a song for you and because of you has me rattled.”
Other performers during the evening were Brothers Osborne and Maddie & Tae. Maddie & Tae performed their 4x platinum-certified hit, “Die From a Broken Heart,” and told the crowd they “learned everything we know about songwriting from this beautiful community.”
In perhaps the evening’s most delightfully unexpected moment, a dog made its way onto the stage and joined them as they finished the song. Maddie & Tae then performed a newer song called “Somebody Will,” which they called “one of our favorite songs we’ve ever written.”
Brothers Osborne performed their 3x platinum-certified 2015 hit “Stay a Little Longer,” recalling how the brother duo used to work as servers at the Country Music Hall of Fame before finding success as songwriters and artists. “It’s an honor to be here,” they said, before performing an acoustic rendition of “Stay a Little Longer” and turning it into a righteous guitar jam spectacle.
Allen perhaps summed up the evening best, saying simply, “Long live songwriters.”
Dean Dillon at the NMPA Gold and Platinum Gala on October 23, 2025.
Kenzie Boyd/Morgan Visual Productions
See the list of songwriters who were in attendance and honored for their songwriting works below:
2x Platinum:
Thomas Archer and Chris LaCorte, “Wind Up Missin’ You”
Jess Leary, “Where the Green Grass Grows”
Josh Hoge and Matthew McVaney, “Used to Love You Sober”
Erik Dylan, “There Was This Girl”
Josh Turner, “Long Black Train”
Jason Gantt, “Take it From Me”
Doug Johnson, “She Won’t Be Lonely Long”
Austin Nivarel, Joe Ragosta, and Robert Ragosta, “Need A Favor”
Bill Luther, “My Best Friend”
David Lee and Wynn Varble, “Me And My Kind”
Russell Dickerson and Parker Welling, “Love You Like I Used To”
Connie Harrington and Jordan Schmidt, “Caught Up In The Country”
3x Platinum:
Kelly Archer and Brett Tyler, “Wild As Her”
Paul Jenkins and Ben Williams, “Tennessee Orange”
John Osborne and TJ Osborne, “Stay A Little Longer”
Keith Follese, “Something Like That”
Greylan James, “Next Thing You Know”
Thomas Archer and James McNair, “Lovin’ On You”
Scotty Emerick and the late Toby Keith, “I Love This Bar”
Steve Dorff, “I Cross My Heart”
Cary Barlowe, “Famous Friends”
Tyler Reeve, “Does To Me”
Renee Blair and Jordan Schmidt, “Wait in the Truck”
4x Platinum:
Zach Kale, Emily Landis and Jim McCormick, “The Good Ones”
Josh Hoge, Jared Mullins and Christian Stalnecker, “Thank God”
Justin Ebach, “Singles You Up”
Marty James, Alexander Palmer, Frank Romano and Austin Shawn, “Religiously”
Brock Berryhill, Taylor Phillips and Will Weatherly, “Good As You”
Danny Wells, “Check Yes or No”
Maddie Font, Taylor Kerr, and Deric Ruttan, “Die From A Broken Heart”
5x Platinum:
Chris DuBois and Ashley Gorley, “You Should Probably Leave”
Ben Stennis, “‘Til You Can’t”
Dallas Davidson, Ashley Gorley, and Ben Johnson, “One of Them Girls”
Stephony Smith, “It’s Your Love”
James Otto and Lee Thomas Miller, “In Color”
Ashley Gorley and Ernest Keith Smith, “I Had Some Help”
Brandon Lancaster, “Greatest Love Story”
Chris DuBois and Chris Janson, “Buy Me A Boat”
Sean Cook and Jerrell J-Kwon Jones, “A Bar Song (Tipsy)”
6x Platinum:
Ashley Gorley and the late Kyle Jacobs, “Rumor”
Jacob Hackworth, Jet Harvey and Heath Warren, “Rock and a Hard Place”
Rhett Akins, Dallas Davidson and Ben Hayslip, “I Don’t Want This Night to End”
Jerry Flowers, “House Party”
7x Platinum:
Dallas Davidson, Chris DeStefano and Ashley Gorley, “That’s My Kind Of Night”
Hillary Lindsey and Liz Rose, “Girl Crush”
8x Platinum:
Zach Kale and Jon Nite, “I Hope”
Diamond/10x Platinum:
Matt McGinn and Jordan Schmidt, “What Ifs”
Rob Snyder and Channing Wilson, “She Got The Best of Me”
11x Platinum:
Thomas Archer and Taylor Phillips for 11x Platinum, “Hurricane”