50 Cent is the king of beef, and he’s parlayed his trolling ways into starring in a Super Bowl commercial for DoorDash, which was released on Thursday (Feb. 5).

With the big game set for this Sunday, DoorDash launched the Big Beef, and it’s only right that 50 was part of the campaign, as no rapper has navigated feuds better than the G-Unit mogul throughout his career.

“I’ve always been about keeping it real, so when DoorDash approached me about a social campaign around beef, it felt authentic from the start,” 50 said in a statement. “They’ve got everything you need, and just like with beef, the receipts speak for themselves.”

The clip finds 50 sitting down and leaning into his petty nature by quite literally delivering the beef. He pulls various items out of his DoorDash delivery bag, a few of which are seemingly meant to troll his No. 1 enemy at the moment, Diddy.

“Don’t want to be too obvious,” he says while picking up a bag of Cheese Puffs. 50 closes by finding a package of combs at the bottom. “They sell combs, what a coincidence,” the rap legend states, followed by a laugh.

While the funny Beef 101 spot won’t pick up airtime during Super Bowl LX’s commercials, fans should keep their eyes peeled for more social media content from DoorDash and 50 throughout the weekend.

“The Big Game has become a multi-screen moment, and today the comment section is where the
conversation and the beef really happen. It’s a day fueled by emotion, competition, and trash talk,
no matter who you’re rooting for,” Gina Igwe, who serves as VP and head of consumer marketing at
DoorDash added. “DoorDash already has everything consumers need for the Big Game, and now we’re
talking a big game with the help of cultural icon and beef expert, 50 Cent. No matter how fans
show up this year, DoorDash has the beef. “

Watch DoorDash’s Big Beef ad with 50 Cent below.

Avex Music Group, the U.S. arm of Japanese music giant Avex, has signed a global distribution deal with The Orchard, the companies announced Thursday (Feb. 5).

The first music expected to be released under the deal will come from We the Band — the longtime backing band for Justin Bieber — who signed with Avex in June. The group consists of Harv (bass), Tay James (DJ), Julian Michael (guitar), Devin “Stixx” Taylor (drums) and O’Neil Palmer (keys). Harv co-wrote and co-produced Bieber’s 2021 hit “Peaches,” while James has worked as the star’s A&R and DJ since 2009. The group released its debut single, “One & Only,” last summer.

Avex Music Group (formerly Avex USA) launched last May with Brandon Silverstein as CEO. That announcement coincided with Avex’s 100% acquisition of S10 Publishing, which Avex established as a joint venture with Silverstein in 2020. Avex Music Group previously signed producer Elkan (Rihanna, Drake) to a global publishing deal and partnered on Toibox by Elkan, his joint-venture publishing company. We the Band marked Avex Music Group’s first artist signing.

“As we continue to expand Avex’s presence around the world, having a distribution partner that has a powerful global footprint is critical,” said Silverstein in a statement. “Brad Navin and his team have built a best-in-class company with expertise in every area to help us grow our artists’ fanbases all around the world. We’re excited for Avex Music Group’s next chapter as we work alongside The Orchard to grow our business.”

Added Brad Navin, CEO of The Orchard, “Avex is a significant global player and we are delighted to partner with them on their future output. We’re looking forward to working with Brandon and the entire Avex Music Group team on an amazing schedule of releases for 2026. This alliance will ensure that Avex’s diverse and exciting catalog reaches a wider international audience than ever before, leveraging The Orchard’s extensive global distribution network and expertise in local market development.”

Founded in 1988, Avex generated nearly $1 billion in revenue in 2024, according to a press release.

Britney Spears is once again speaking out about her strained, painful relationship with her family. In fact, in an Instagram post on Wednesday (Feb. 3), Spears, 44, claimed that she is “lucky to be alive” given how her have treated her over the years.

And while Spears did not name names or get into specifics, the lengthy post accompanied by an image of a baby holding a woman’s hand appeared to be a form of catharsis for the pop star who has effectively retired from public life. “As people, all we really want is to feel connected to each other and never feel alone … for those of you in your family that have said to help you is to isolate you and make you feel unbelievably left out … they were wrong,” Spears wrote.

“We can forgive as people but u don’t ever forget. Yearning and longing for contact is always crucial !!! I’m incredibly lucky to even be alive with how my family treated me once in my life and now I’m scared of them. It’s weird how God works in mysterious ways,” she continued. “My friends, what do you think he is saying today ??? Because to be totally honest with you, no matter what he says, they will never take responsibility for what they did.”

Since the end of her restrictive 13-year conservatorship in 2021 — during which her estranged father, Jaime, and a lawyer were appointed by a court to control her personal and professional affairs — Spears has frequently posted about her strained relationship with her dad, mom Lynne and sister Jamie Lynn.

In fact, over the holidays, Spears posted a pic of a Christmas tree with a snarky caption wishing a “merry late Christmas to my beautiful family who have never disrespected me, harmed me, ever done anything completely unacceptable or caused unbelievable trauma, the kind you can’t fix. To my dear sweet innocent family… so so sorry I was busy this Christmas but I will definitely show up and surprise you soon.”

She also alluded to the difficult conservatorship period and how it strained her relationship with her family in her best-selling 2024 memoir, The Woman in Me, in which she wrote, “I became a robot. But not just a robot — a sort of child-robot. I had been so infantilized that I was losing pieces of what made me feel like myself. The conservatorship stripped me of my womanhood, made me into a child. I became more of an entity than a person onstage. I had always felt music in my bones and my blood; they stole that from me.”

That post appeared to be a response to a festive shot shared earlier in the week by younger sister Jamie Lynn that showed her celebrating the holiday with her husband, two daughters, as well as Lynne Spears and Britney’s son Sean Preston Federline.

While the mood was heavy in Wednesday’s post, Spears ended it on a lighter note, writing about how she made a cheesecake on Wednesday that was, if she’s being honest, “pretty damn good,” and she shared it with a neighbor over a glass of milk. She also noted that she hasn’t filmed one of her famous dancing videos in a month because she broke her toe, twice.

Billie Eilish spoke at the Grammy Awards. And a whole lot of wealthy old geezers listened, complained and, well, they ought to be ashamed.

That’s the gist of a message posted by Finneas on Instagram Stories, following his sister’s rousing speech Sunday, Feb. 1 at the Grammys.

“Seeing a lot of very powerful old white men outraged about what my 24 year old sister said during her acceptance speech,” he writes. “We can literally see your names in the Epstein files.”

A gold rush wasn’t expected, but that’s what panned out as Eilish came out on top in the Grammys song of the year category for “Wildflower,” from her 2024 album Hit Me Hard and Soft. With that win, the pop superstar added an 11th golden gramophone to her imposing tally, and used the platform of her speech to put the Trump administration on blast.

Eilish took the stage with her writing partner, musical foil and brother Finneas, to accept the award from songwriting legend Carole King.

“As grateful as I feel, I honestly don’t feel like I need to say anything but that … no one is illegal on stolen land,” she remarked. “And, yeah it’s just really hard to know what to say and what to do right now,” continued Eilish, who, like many in the audience at the Crypto.com Arena in Los Angeles, was wearing an “ICE Out” pin as part of a protest against Trump’s immigration enforcement surge, which in January resulted in the killing of two American citizens by immigration enforcement agents.

“I feel really hopeful in this room, and I feel like we just need to keep fighting and speaking up and protesting. Our voices really do matter and the people matter,” Eilish continued. She sounded off with, “And f–k ICE is all I wanna say, sorry.”

As previously reported, Eilish has spent the past several weeks vocally criticizing the Trump administration’s immigration actions, calling ICE a “terrorist group” after its killing of 37-year-old poet and mother of three Renée Nicole Good, and blasting the organization’s Minnesota operation while accepting the MLK Jr. Environmental Justice award in January.

Finneas, too, has been vocal about ICE and the hypocrisy of conservative commentators.

The producer, songwriter and artist stepped in, and promised to keep speaking up, when USA Today published an op-ed titled “PSA to celebs: Stick to performing, stay away from politics,” written by Ingrid Jacques.

In a Threads post, Finneas writes: “You just can’t do both. You can’t say it doesn’t matter what musicians or celebrities say or think but then talk about it for days. You’re out here making it matter. I’ll keep speaking up especially if it keeps bothering you.”