Big Mama is going to be, well, a momma. Latto revealed Friday (March 20) on Instagram that she’s expecting her first child by unveiling the cover art for her next album, on which she shows off her bare baby bump while cradling a baby jungle cat in her arms.

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The due date for the album — fittingly titled Big Mama, the hip-hop star’s longtime nickname that now takes on a new meaning — is May 29. Latto’s future mini-me’s, however, is TBD, with the Atlanta rapper simply writing in her caption, “Thank you God.”

“Awwww so happy for you pretty girl,” Doechii said in the comments, while SZA wrote, “GORGEOUS!!!Congratulations.”

JT, Monaleo, Flo Milli and more of Latto’s peers also offered congrats in the replies.

Following the cover reveal, the “Big Energy” artist shared a snippet on Instagram of the music video to Big Mama‘s lead single, “Business & Personal (Intro),” in which she builds a crib and makes a scrapbook featuring a Clearblue pregnancy test. At one point, the camera focuses on her bump while partner 21 Savage’s hand — identifiable by his tattoos — rests on her stomach.

“Super buteee congrats,” Cardi B commented on the clip.

News of Latto’s pregnancy comes about six months after she finally confirmed her relationship with 21 Savage, whom she referred to as her “husband” in a September conversation with TMZ. For years before that, the two rap hitmakers had been rumored to be dating.

21 Savage is also a dad to three kids from a past relationship.

A day before announcing Big Mama, Latto had teased the project with a video showing the back of her legs walking toward a cheetah cub and bending down to offer it a bottle of milk, strategically keeping her bump out of frame. “Before you run the game, you gotta take baby steps to go the distance,” she narrated in the clip. “Home to the studio, studio back home, listening to every beat [and] feeling every kick. Ever since I was a little girl, I always dreamed of having my own. Big Mama. But this time, the stakes way bigger. Now, it’s on me to deliver.”

Latto last dropped an album in 2024, reaching No. 15 on the Billboard 200 with Sugar Honey Iced Tea. Her 2020 debut, Queen Of Da Souf, and 2022 follow-up, 777, both charted on the U.S. album ranking as well.

See Latto’s album cover and “Business & Personal (Intro)” snippet revealing her baby bump below.


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Chuck Norris, the no-nonsense martial arts master and action hero who starred in the CBS prime time series Walker, Texas Ranger for nine seasons has died at 86. Norris’ family announced the news in an Instagram post on Friday morning (March 20), writing, “It is with heavy hearts that our family shares the sudden passing of our beloved Chuck Norris yesterday morning. While we would like to keep the circumstances private, please know that he was surrounded by his family and was at peace.”

Norris was reportedly hospitalized in Kauai, Hawaii earlier this week for undisclosed reasons, with TMZ reporting at the time that he had suffered a “medical emergency.”

The family’s post continued, “To the world, he was a martial artist, actor, and a symbol of strength. To us, he was a devoted husband, a loving father and grandfather, an incredible brother, and the heart of our family. He lived his life with faith, purpose, and an unwavering commitment to the people he loved. Through his work, discipline, and kindness, he inspired millions around the world and left a lasting impact on so many lives.”

Carlos Ray Norris was born on March 10, 1940 in Ryan, Oklahoma and began his martial arts training in 1958 after joining the Air Force and being stationed at Osan Air Base in South Korea. His training in the art of Tang Soo Do came in handy when Norris — by then going by the nickname “Chuck” — was discharged from the Air Force in 1962 and opened up his own martial arts studio in Torrance, California.

That dojo soon became a chain of karate schools where he trained in between participating in, and winning, a number of Karate competitions across the country, racking up several championships and world belts. It was during one of those competitions that he met fellow martial arts master and eventual movie star Bruce Lee, with whom he struck up a friendship that eventually resulted in Norris being cast as Lee’s rival in 1972’s Return of the Dragon.

That role led to several others in films such as 1974’s Slaughter in San Francisco, with Norris serving as star and co-star, as well as fight choreographer in a string of 1970s and ’80s action movies, including 1978’s hit Good Guys Wear Black, 1982’s Silent Rage and Forced Vengeance, as well as Lone Wolf McQuade (1983), a trio of Mission In Action Vietnam POW dramas and two Delta Force films.

While the steely-eyed, hard-kicking star was known for his punch first, ask questions never roles, he later leaned into his tough guy image playing himself in comedies such as Sidekicks (1992) and Dodgeball: A True Underdog Story (2004).

Norris is best known for his role in the hit TV series Walker, Texas Ranger, a long-running CBS crime procedural inspired by his character in Lone Wolf McQuade, in which he played a member of the Texas Ranger Division. In addition starring in the series over eight seasons, Norris also performed its dusty trails theme song, “Eyes of the Ranger,” on which he sang “In the eyes of a ranger/ The unsuspecting stranger/ Had better know the truth of wrong from right/ ‘Cause the eyes of a ranger are upon you/ Any wrong you do, he’s gonna see.”

Outside of acting, Norris also created his own martial arts discipline, Chun Kuk Do, wrote a New York Times best-selling 1987 memoir detailing his personal philosophy of positive force and the psychology of self-improvement (The Secret of My Inner Strength: My Story) and appeared in a series of cable TV ads alongside model Christie Brinkley promoting Total Gym home fitness equipment. He published his autobiography, Against All Odds: My Story, in 2004 and formed the World Combat League martial arts competition the following year.

Younger fans likely learned of Norris tough guy persona via the popular internet meme Chuck Norris Facts, a series of ridiculously inflated false factoids about the actor such as: “When Chuck Norris does push-ups, he doesn’t push himself up, he pushes the Earth down,” “When Chuck Norris goes swimming, he doesn’t get wet – the water gets Chuck Norris” and “Chuck Norris knows where Carmen Sandiego is.”

In their remembrance, the family added, “While our hearts are broken, we are deeply grateful for the life he lived and for the unforgettable moments we were blessed to share with him. The love and support he received from fans around the world meant so much to him, and our family is truly thankful for it. To him, you were not just fans, you were his friends.”

See the tribute below.


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RM of BTS has suffered an ankle injury just ahead of the band’s highly anticipated comeback concert in Seoul, meaning the performer’s movements will be limited on the day of the show.

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The news was announced by label BigHit in a Friday (March 20) statement on Weverse. “During a performance rehearsal on March 19, RM suffered an ankle injury and was taken to a hospital to undergo a detailed examination and treatment,” it read. “A medical diagnosis confirmed a sprain of the accessory navicular, a partial ligament tear and a talus contusion (which includes ligament damage and inflammation).”

Due to the sprain, RM will need to wear a cast for at least two weeks until he recovers. His onstage performances will be “partially limited” in the meantime, according to the Hybe-owned company.

“While RM expressed a firm commitment to deliver a high-quality performance at this symbolic comeback stage at Gwanghwamun, the company, in close consultation with the artist, has made the decision to prioritize the medical opinion to preemptively prevent any further strain on his injury,” the statement added. “We ask for your kind understanding regarding this matter. We sincerely apologize for any disappointment this may cause, given the high anticipation surrounding this performance.”

The announcement comes just one day ahead of BTS’ first concert in years, which is set for Saturday (March 21) at Gwanghwamun Square and will livestream on Netflix. The Bangtan Boys are also set to head to New York City shortly afterward to take part in a Spotify fan event and appear on The Tonight Show Starring Jimmy Fallon in celebration of new album ARIRANG, which arrived Friday, and marks the band’s first full-length since 2020’s Billboard 200-topper Be.

More than a quarter-million people are expected to descend on the Seoul landmark to watch the comeback showcase, leading the city to up the terror alert level by one step and plan for 6,500 police officers, 70 riot control units and 5,400 pieces of specialized equipment to be on the scene at the time of the concert. RM and bandmate Jin also issued reminders to ARMY to stay safe during the performance, with the former writing on Weverse, “Please follow the guidance of the field staff and safety personnel on the day and show an orderly appearance … I would like to say thank you so much to the police officers who are working hard for safety, as well as to the fire department, the government and local governments.”

Read BigHit’s full letter about RM’s injury below.

Hello.
This is BIGHIT MUSIC.

We would like to provide an update on BTS member RM’s participation in “BTS THE COMEBACK LIVE | ARIRANG,” scheduled for March 21.

During a performance rehearsal on March 19, RM suffered an ankle injury and was taken to a hospital to undergo a detailed examination and treatment. A medical diagnosis confirmed a sprain of the accessory navicular, a partial ligament tear, and a talus contusion (which includes ligament damage and inflammation). As advised by medical professionals, he must wear a cast and strictly limit movement for a minimum of two weeks to concentrate solely on his recovery.

While RM expressed a firm commitment to deliver a high-quality performance at this symbolic comeback stage at Gwanghwamun, the company, in close consultation with the artist, has made the decision to prioritize the medical opinion to preemptively prevent any further strain on his injury.

Accordingly, RM’s on-stage performance, including choreography, will be partially limited.

We ask for your kind understanding regarding this matter. We sincerely apologize for any disappointment this may cause, given the high anticipation surrounding this performance.

Although RM’s on-stage performance will inevitably be limited, he will do his best to participate on stage and engage with ARMY and the audience. We know you have waited a long time for this performance, and we will put our utmost effort into delivering a heartfelt show.

We prioritize our artists’ health and safety above all else, and are committed to providing RM with all the necessary support for his complete recovery and return to full health.

The BTS members are preparing diligently for this performance. We ask for your continued encouragement and support.

Thank you.


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Shakira will take her historic world tour this fall to Madrid, and she will do so in a special way. The Spanish superstar will offer a three-night residency at the Shakira Stadium, a temporary 4.2-acre (185,000-square-meter) venue that will integrate cinema, gastronomy, literature and exhibitions curated by the artist herself under the title Es Latina.

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The event is scheduled to take place Sept. 25-27 at the Iberdrola Music space in the Villaverde district, south of the city, Live Nation announced on Friday (March 20). Designed as an immersive experience, this temporary venue model aligns with recent formats in Europe, such as the one presented by Adele in Munich (2024), which allow for greater control over the audience experience and production scale.

The announcement comes just days after Shakira revealed her plans to take her Las Mujeres Ya No Lloran World Tour to Spain with a production specifically designed for the occasion. “I’m going to go all out because Live Nation is preparing a stadium for these concerts. It will be called Estadio Shakira,” the artist revealed in a preview of an interview with the RTVE’s show Al Cielo Con Ella published March 15. “It’s going to be something out of this world, a production that I don’t think has been seen before in Spain.”

It also follows her recent nomination to the Rock & Roll Hall of Fame.

The Las Mujeres Ya No Lloran World Tour, which began on Feb. 11, 2025, and continues throughout this year, set a Guinness World Record as the highest grossing tour of all time by a Hispanic artist. The historic tour grossed $421.6 million and sold 3.3 million tickets across 86 shows, according to figures reported to Billboard Boxscore.

That momentum was recently reflected in Mexico City, where Shakira broke attendance records at the GNP Seguros Stadium with 13 sold-out dates, surpassing 800,000 tickets sold, before culminating her trek in the Latin American country with a historic free show at the Zócalo square before 400,000 people on March 1. Tickets for the Madrid residency go on sale on March 27.

Before her arrival in Spain, the artist will perform on May 2 at another of the world’s most iconic and massive venues: the legendary Brazilian beach of Copacabana, where organizers expect an audience of at least one million people — just as was the case with Madonna in 2024 and Lady Gaga in 2025.


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AC/DC guitarist Stevie Young was hospitalized in Buenos Aires, Argentina on Thursday (March 19) just days ahead of the legendary Australian hard rock group’s planned three-show run in the city. According to the Associated Press, the 69-year-old nephew of late band co-founder guitarist Malcolm Young was “not feeling well” and as a precaution was admitted to a local hospital, where he is undergoing “a full series of tests,” per a statement released on Thursday by the show’s promoter.

At press time no additional information was available on Young’s condition or the specifics of the reported ailment. “Stevie is doing well and in good spirits,” a spokesperson told the AP. “He is eagerly looking forward to getting on stage on Monday.”

The veteran “Back in Black” group are scheduled to play three sold-out shows at Buenos Aires’ 85,000-capacity Monumental Stadium on March 23, 27 and 31. The gigs will be AC/DC’s first performances in Argentina since 2009, when they played for nearly 200,000 fans over three shows at the same stadium on their Black Ice world tour.

Young has been the band’s rhythm guitarist since 2014, when his uncle Malcolm retired from the group due to health issues related to dementia; Malcolm Young died at age 64 in November 2017. At press time a spokesperson for AC/DC had not returned Billboard‘s request for comment on Young’s condition.

AC/DC launched the Power Up tour in support of their 17th studio album of the same name in May 2024 in Gelsenkrichen, Germany. After a run of European shows that year, the band moved to North America early last year and then returned to Europe during the summer before heading back home to Australia for a run of stadium shows in Melbourne, Sydney, Adelaide, Perth and Brisbane. They picked things back up last month with a trio of shows in São Paulo, Brazil and two gigs last week Santiago, Chile.


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The tour behind Rüfüs Du Sol‘s 2024 album Inhale/Exhale was already big, with the 46-show 2025 worldwide trek selling 727,000 tickets and earning $64 million, numbers that made it the highest-grossing electronic tour of all time.

This summer it gets even bigger, with a swirl of 31 North American headlining performances, including five shows at the Kia Forum in Los Angeles; four shows at Madison Square Garden in New York; headlining shows at Chicago’s Wrigley Stadium, San Diego’s Petco Park, Toronto’s Rogers Centre and The Gorge in Washington; and headlining festival slots at Bonnaroo at Outside Lands. According to CAA, many of these shows are already sold out.

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“From the very first chords I ever heard Rüfüs Du Sol play, I thought this was possible,” says the group’s longtime agent at CAA Alex Becket, who first heard the Australian live electronic trio play at the 350-capacity San Francisco club Popscene in 2013, the same year the group released its first album, Atlas. “That’s a true story. You have those existential moments in life where you’re struck by a feeling and a belief, and you can see years into the future.”

Thirteen years after that fateful performance, CAA — which books the group worldwide except for Europe and the United Kingdom, where they’re represented by The Team — reports that over 550,000 tickets have already been sold across this North American run, which begins on June 5 and wraps in early September. And that helps Becket earn the title of Billboard‘s Executive of the Week.

Here, Becket, talks about how the group built their live business to this point, and how he helped make this historic tour a reality. “That band has checked all the boxes from playing in small clubs all the way up to this current stadium level,” he says.

When Inhale/Exhale came out, did you immediately see an opportunity to tour on this scale? When did it click into place for you that this was possible?

I’ve had the great fortune of working with the band since 2013, and from the first moment I heard them, I heard and felt something different, and I felt the sky was the limit. Our whole team here always saw the potential for these guys to become a stadium band.

Having that vision, how did you build to this point?

It’ll be a minute before another Rüfüs Du Sol comes along, because dance music has become so big globally as an industry that now, the pattern is that artists build into these big, sort of spectacular one-off events or one-off weekends. They go to a market, play two or three nights, get the fan base to travel and make it more of a destination, build a big production locally and the expense is passed on to the promoter. There’s not as much appetite for an artist to go out and hit the road five days a week like a rock band.

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So it’s made a difference that they’re really an album cycle band, which is not typically the case in the electronic scene?

It’s counter to the general trend in music. Years ago, I heard [Spotify founder] Daniel Ek talk about the attention economy, how albums seem to be a relic from the past and how if you want to be on top of the charts, it’s more about catering to the attention economy and constantly engaging with your fans. So people release albums in this waterfall style, where it’s just a single every six weeks for six months, and then you have a finished album at the end, but you’ve really just been doing this series of releases.

I like to compare the global dance music touring pattern to global bird migrations, in terms of where you need to be at what time of year. For the normal DJ, if you miss a summer in Ibiza, or a winter in Tulum, or a March in Miami, whatever it might be, you risk losing a step. Rüfüs is quite to the contrary. Being a live band first is the biggest distinction, and they’ve toured in a more traditional rock and roll way, where they take a year or two to write a record, come back, hit the road nonstop for two years and then let the cycle repeat. That’s more traditional logic, to starve the market a bit, to increase demand, and then every time we’ve come back, it’s just kind of compounded and come back bigger.

Is that compounding how you knew you could put on a tour of this scale in 2025 and 2026?

The 2025 tour, which ended up being the highest-grossing electronic music tour of all time, was highly ambitious out of the gate. We announced 48 or 50 shows at one time. I don’t think anyone in dance music had really done that, save for maybe some domestic U.S. dubstep acts that hit the road for six weeks and play five nights a week.

Short of somebody like that, the scale of doing a global tour on four continents and announcing an entire year’s worth of shows at one time, I think was unprecedented. The sheer scale of it set us up for becoming an industry leader in terms of the size of that tour and how the sales ended up. It wasn’t done in a vacuum, though. That band has checked all the boxes from playing in small clubs all the way up to this current stadium level.

This summer, Rüfüs is playing four shows at Madison Square Garden and a night at Wrigley Field in Chicago. Did the success of the 2025 leg, which included a stadium show at the Rose Bowl, make this level of touring in 2026 possible?

Wrigley we knew about once we knew we were headlining Lollapalooza 2025. Chicago was being left out of the headline touring in 2025, and we felt like Wrigley is such an iconic venue and a cool, iconic follow-up. Unbeknownst to me at the time, I didn’t realize that an electronic artist had never played Wrigley before.

We’ve been growing into stadiums since our return from the pandemic. For a lot of people, some of the most iconic Rüfüs shows and most iconic post-pandemic shows were when we did three nights at BMO Stadium in L.A. [in November of 2021]. That was our first foray into a soccer stadium venue size. We weren’t the first concerts there, but it felt like we broke the seal off that building, and we’ve been able to duplicate that in other markets. Now we’ve taken this next step with baseball and football stadiums. The Rose Bowl was of course a crowning achievement last year, and this summer we’re also going to Folsom Field in Boulder.

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When you’re able to toggle back and forth between headlining festival plays and massive hard ticket shows, how do you make the decisions of where and what to play?

Speaking to the U.S., historically the way we’ve toured is releasing a new record, coming to a territory and playing the A markets, establishing a headline history and then using that success to go to festival buyers and solicit festival offers. Like, “We just sold out The Fonda or The Wiltern, bring us back for a festival on the following play.” Then we come back on the same cycle for a second show and use the festivals as anchors to headline B markets and bring the show to more markets. This is also how we’ve been able to build a headline business in 40 markets nationally, as opposed to just sticking to the top 10 or 15, which is so easy to do.

It’s in a place now where everybody wants them, so we’re able to be strategic and choose the ones that make the most sense. It’s worked out really nicely on this cycle, where we’ve been able to fit festivals in perfectly with the broader tour.

What, if anything, does it mean for electronic music at large to have the highest-grossing electronic tour of all time not be 20 years ago, but happening currently?

I just think it’s so cool. A high tide lifts all the boats. It seems like every other day there’s some new amazing accomplishment or accolade happening for a dance artist, and it just seems like the whole genre has never been hotter.

When we were vetting that accomplishment of best-selling electronic music tour of all time,
we pretty much knew we had it as soon as the 2025 tour went on sale. But we spent the better part of the year doing our research and asking around and making sure it was indeed the case before making a statement like that. People would be like, “Oh come on, what about Daft Punk?” It’s like, Daft Punk are the kings, but they last toured in 2007 and they were playing 5,000 capacity venues. Daft Punk could come back today and do a stadium tour, but when you look at a comparison like that, it’s such an indicator of the growth of the whole genre.

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BTS’ album release is right around the corner, and everyone is celebrating, including Target.

Arirang is the boy group’s 10th studio album and their first release post-hiatus, which began in 2022. That’s a whopping four years without any activity as a group, thanks to South Korea’s mandatory military service. The album is set to release on March 20 and features 14 tracks, including “Swim,” which appears to be the title track, along with “Body to Body,” “Hooligan,” “Aliens,” “FYA,” “2.0,” “No. 29,” “Into The Sun” and “Please,” among others. Now that they’ve returned, Target has teamed up with the K-pop act to drop Arirang merchandise alongside the boy group’s official lightstick. You can browse through the Target collection here.

K-pop fans know that official lightsticks are hard to find and buy, and they were even harder to buy back in the early days of K-pop. Thankfully, Target is making buying a BTS lightstick, otherwise known as an ARMY Bomb, easier and more accessible than ever before. If you didn’t know, lightsticks are usually light-up wands that correspond with a specific K-pop group. Every group from Aespa and KATSEYE to Stray Kids has one, often featuring a specific color or motif associated with the group. BTS’ ARMY Bomb has, as you’d expect, a clear bomb-shaped head and BTS’ logo on the inside.

Here's where to buy BTS official lightstick.

BTS Offical Lightstick Version 4

This is an official BTS lightstick. Lightsticks are used during K-pop concerts.


The lightstick lights up, powered by three AAA batteries, all colors of the rainbow including BTS’ official color purple.

The release of this official lightstick comes at a perfect time, given the boy group is embarking on their 2026 world tour in April following the release of Arirang. This means fans will be well-equipped to see BTS live, official lightstick in hand. Speaking of being well prepared for BTS’ Arirang tour, fans can dress in head-to-toe BTS swag with this launch. Target also launched a slew of merch items, including tote bags, socks, hoodies and more in shades of black and gray. The accessories, like the aforementioned $15 tote and $10 two pack of socks, can be purchased in store on March 20 and online on March 21.

Here's where to buy BTS official lightstick.

BTS Canvas Bag – Black

This is an official BTS canvas tote bag. The bag is available in store and online.


Here's where to buy BTS official lightstick.

BTS 2pk Socks Set

This is an official pair of black and white socks inspired by BTS’ new album Arirang. The pack of two socks feature the album’s logo throughout.


The hoodies and crewnecks are an in-store exclusive and can be purchased on March 20. Every piece in the merch line features BTS’ Arirang logo, three circles side by side, somewhere on the garment. The socks come in a pack of two with a white and black pair so folks can mix and match based on their mood. The tote is your standard over-the-shoulder number in black.

After announcing earlier this week that Jay-Z and The Roots will headline this year’s Roots Picnic on May 30 and May 31 in Philadelphia in its new home in Belmont Plateau, the R&B/hip-hop festival revealed the full lineup on Friday morning (March 20). Joining Jay for his first performance since appearing with wife Beyoncé on stage in Paris at the final overseas show of the Cowboy Carter Tour in June will be fellow headliner Erykah Badu, who will do the honors on night two.

In addition, the lineup features Kehlani, Brandy and T.I., Mariah the Scientist, a J.Period live mixtape set with Wale and Roots rapper Black Thought, DJ Jazzy Jeff’s Magnificent Block Party, Destin Conrad, KWN and a Jermaine Dupri and friends set. Other performers include: De La Soul, Corinne Bailey Rae, Bilal, Joe Kay (Soulection), Sasha Keable and a special celebration of the Waiting to Exhale soundtrack presented by Adam Blackstone featuring Yolanda Adams, Ledisi, Tamar Braxton, Andra Day and more.

Tickets are available now here.

The opening night will be the first time Jay-Z has performed with the Roots in more than a decade. Among the other sets on tap are a Baller Alert and Front Porch celebration of 50 years of go-go hosted by Noochie & Kenny Burns, as well as sets from Funk Flex, Beano French, Infinite Coles, DJ Diamond Kuts, DJ Cash Money, DJ Aktive, DJ Doc B, DJ Miss Milan, DJ Kid Roc and Ray Bae the DJ.

Speaking of the move to scenic Belmont Plateau, Roots manager and Live Nation Urban president Shawn Gee said in a statement, “Moving the Roots Picnic to Belmont Plateau and bringing Jay-Z and The Roots together to perform are both bucket-list moments for us. After meeting with Mayor Cherelle Parker and hearing her vision for Philly 250, she truly inspired us to dream even bigger, and we’re grateful to her, Commissioner Susan Slawson, Jazelle Jones and everyone who helped make it happen. We can’t wait to see everyone in May at the Plat.”

Jay-Z’s last festival appearance was a surprise pop-in at Pharrell’s Something in the Water Festival in Virginia in 2019, but Hov has two other major shows on his schedule this summer as well. Also announced this week are a pair of hometown shows at Yankee Stadium celebrating the 30th anniversary of Jay’s debut, Reasonable Doubt, and the 25th anniversary of 2001’s The Blueprint, on, respectively, July 10 and July 11.

Last year’s Roots Picnic featured Lenny Kravitz, GloRilla, Tems, Latto, Kaytranada, Jeezy, Pusha T, 2 Chainz, Musiq Soulchild and more.

Check out the 2026 Roots Picnic poster below.


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In September, Gustav Söderström and Alex Norström were announced as Spotify’s new co-CEOs, following news that the company’s founder and CEO Daniel Ek would be stepping back and becoming the streamer’s executive chairman, with the new co-leaders taking the reins at the top of 2026. Yet Söderström tells Billboard that, even though he’s only a few months into the new gig, it’s one that he and Norström had been thinking about for a while.

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“Almost three years ago, we became co-presidents, and Daniel started handing off more and more responsibilities to us,” Söderström says on a Saturday morning over coffee at Spotify’s SXSW headquarters in Austin. Söderström, previously Spotify’s chief product and technology officer in addition to being co-president, spent the past few years preparing for the extra travel, the increased time interfacing with investors and the greater slate of speaking engagements, like the SXSW keynote speech he delivered to a packed conference room on Friday morning (March 13). And, having watched Ek’s style of leadership for years, Söderström also got to ruminate on how he and Norström might do things differently someday.

“Daniel is a very delegating person — more than any of the other sort of tech CEOs I see, that tend to be very detail-focused themselves,” Söderström explains. “So he started letting us run things three years ago, and we changed the process for how we do things.”

In addition to being more hands-on with consumer-facing initiatives — at SXSW, Söderström rolled out Taste Profile, a new feature (currently in beta, expected to reach premium users in the coming weeks) that allows listeners to command and customize their own algorithms to a greater degree — he also wants to clarify a few things about Spotify. That includes addressing the widespread perception of the company’s artist payouts, as well as how it plans to safeguard against the flood of AI music spilling out onto streaming services. 

During a moment of change within both the music industry and Spotify’s C-suite, Söderström wants to explain why he’s feeling so hopeful, with a candor that Ek often shied away from during the years of Spotify’s growth. “People want a positive version of the future,” says Söderström, “and I am 100 percent convinced that we can get that future.” (Ed. note: This conversation has been condensed for clarity.)

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Previously you were helping the development of new Spotify products behind the scenes — now, you’re the one onstage, communicating them to everyone.

The responsibility is new. The good thing is, I have this secret love for explaining things. I used to work as a teacher when I was 19, 20 — and I think if I retired [from Spotify], I would probably become a teacher. So it is new, but it’s one of the things I enjoy about the new stuff.

Your SXSW keynote culminated with the unveiling of Taste Profile. Why was the introduction of that feature the pivotal moment?

If you step back, there’s a lot of fear in general around AI. And I think it’s reasonable, because, evolutionarily, the best statistical response to change has been a bit of fear. But it’s very dystopian right now, and I don’t share that — I think there’s a path for a very positive future, and I am 100% convinced that we can get that future. So for me, it’s really important that we share what AI could look like in a positive future, and Taste Profile is a big part of that.

We can talk about generative content, but if we start on the product, I think we’ve been in this rather dystopian future where you sit and scroll through these feeds, and they’re almost scrolling themselves now. It’s just dopamine kicks, and very passive. With generative AI, we realized maybe two years ago that it is an opportunity. If you simplify this, computers finally understand English — now, you can run this 750 million user research group all the time, with a participant of one. We used to do this with 10 people at a time in offices. The promise here is, now you can do it for you, personally. You see this happening if you use ChatGPT or Claude for a while — you can see it actually doing what you want. So why shouldn’t other services do that?

We saw it for a long time, but we haven’t talked about it because I don’t like shipping ideas — I want to ship actual products. Now, I feel like we have enough credible evidence in the products, with AI DJ and now Taste Profile. And I think Taste Profile is a big step, but it’s definitely not the culmination. It is just the beginning, but it’s an important step. People have a very negative connotation of a deep algorithm — so what if we just gave you control over it? We’re going to tell you who we think you are, and then you’re going to be able to say, “I disagree.” And I think that’s a big step in the evolution of technology and algorithms. It was just never possible before, and now it is.

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During your keynote, you said the line, “We believe that AI can create a lot of value for artists and the industry, and our job at Spotify is to ensure that the economics reflect that.” Can you give me a glimpse behind the curtain of those discussions about creative and economic concerns? Have creators been receptive, contentious, or somewhere in between?

It is definitely very different across different groups. The podcasters are maybe more opportunity-focused — “Oh, this is going to happen anyway.” That’s not as common in the music space, and not in the author space either, which is maybe even more rigid and, for understandable reasons, very scared of AI. But with music, it’s hard to make generalizations. You have avant-garde musicians who are all the way there [with AI], and then some who say, “Never ever ever.”

As a company, we’ve made the choice to do this the legal and right way, and that has some big consequences. It means we’re slower — if you don’t really care about the rights regime, you can move much faster. I think there are 24 companies now that offer AI-generated music, and they’re faster than us because they take that route. Back with piracy, we were much slower than the competition, but that turned out to be the right long-term bet. This is the bet we’re making again.

I do think AI is an instrument, and it’s going to take some time to understand. But where I think the artist community is right, where I agree, is the belief against just throwing technology out there as if it’s going to sort itself. I don’t think it does. Piracy is a good example — it was peer-to-peer, it created a lot of havoc, users got free music, but artists made no money. Someone needed to actually solve it. That’s what we want to do [with AI]. We want to find the rights machine which works for artists.

You can already create a lot of new music on all of these services, and a lot of artists are using them, [even though] it’s not that popular to talk about. But it’s also a spectrum: you have fully AI-generated music, you can use AI for a choir or a stem or an instrument. Logic has had AI instruments forever. So when someone says, “We shouldn’t have AI music,” what does that mean? I don’t think that’s going to be a very constructive question. Where I think the big opportunities are for artists involves a rights regime to work with existing catalog. If you look at the rest of media industries, existing IP has always been the most valuable — so what we want to try to do is to create a rights regime where artists who want to can voluntarily participate and say, “I would like people to be able to play with my music, if I get paid for it.”

We already know exactly who did what on every song — we know the composer, we know the performer, we know the producer. It’s a rights problem, so that’s what we’re focused on solving. And my hope is not if we solve this, but when.

You touched on fully AI-generated tracks, which is the more dystopian end of the AI music conversation. Some studies suggest that thousands of these tracks are flooding various streaming services each day. I’m curious how focused you are on that, and if you’re considering putting in new guardrails for those tracks.

There’s a lot of nuance here. There is some great new music being made that’s actually innovative: in Sweden, this band Jacub used something like 600 prompts to create this song that was on the charts, which is interesting in itself. But then with all these technologies, fraud, impersonation and mass copying also gets easier. So I absolutely want to acknowledge that, but from our point of view, that didn’t start now — there’s always been a lot of people trying to game our system. So we voluntarily invested a lot in fraud detection all along. It’s actually not a new problem — it’s just much more of the same problem.

We announced that, last year, we took down 75 million spammy tracks, and I want to say that’s more than anyone else is doing. We have a big team focused on fraud, stream manipulation and paid streaming. And certainly, impersonation has happened before, but it’s just getting way easier. There is no ambiguity in the law — you’re not allowed to impersonate someone. So for us as a technology company, it’s an opportunity for us to to be, frankly, the best in the business of detecting these things. So far, I think we do a good job.

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What’s been the response to your annual Loud & Clear report? Are readers surprised by the numbers?

Yeah, which makes me a little bit sad, because it means we’ve done a bad job communicating. There is one thing I really regret about Spotify, which is that, pretty early on, people started talking about per-stream payouts, and how Spotify pays less. And the general advice at the time in terms of communications was, “Don’t engage, because you’re going to amplify. Things die down, and if we just keep paying more than anyone else, the record is going to set itself straight.” It did not. This is my big learning — you have to go out and combat narratives, because if you just let them be there, they become truth. When we do go out with this information, people are like, “That doesn’t fit with what I heard. I heard that you pay less than everyone else. There must be something wrong here.”

We’ve paid out $70 billion so far, and $11 billion just in the last year. It’s been 10% year-on-year growth, and these are enormous numbers. So the point I was trying to make was, the music industry is bigger than it’s ever been, no one has ever paid anyone this much money in the history of music, and people still talk about that the heyday of the ‘80s and the CD era. People will say, “If the pie is bigger than [now], then Spotify must be taking a bigger share.” No — we all pay out about 70 percent. Then people will say, “Well, maybe it’s bigger, but there are so many more artists now, it’s less [revenue] per artist.” That’s a good point — the amount of artists has grown tremendously, which is not something I’m sad about. But even this is not entirely true. This year, almost 14,000 creators made over $100,000 — and not only is that 1,500 more than last year, but it’s actually more than the number of people who made $50,000 12 years ago. 

So on every metric, we are paying out more and more, but the thing I really regret there is that we let the per-stream discussion take root. The record that I’m trying to set straight now, instead of hoping that it gets set straight, is that no one actually pays per stream. We all pay per user, and we all pay roughly the same — to simplify, about 70 percent, [for] Apple, Amazon, YouTube, Spotify. But Spotify has three to four times the engagement per user than other services, and that means, if you take the same 70 cents but divide it by four, you’re going to get a lower per-stream count. And so the solution cannot be to make Spotify three to four times worse, because then we just turn into another service that has lower engagement. 

And I think, for the music industry, the number one metric they should focus on should be user retention. If you’re a subscription [business], retention is everything, and retention is very closely coupled to engagement. So to push people over to the lower-engaged services is bad for everyone. In a very weird way, the lower per-stream is good, because it means that people are using the services more, which means retention goes up, which means revenues goes up. This is sometimes a very complicated argument to make on Twitter, but yeah, I want to set the record straight: the per-stream is an outcome, and we actually pay per user. That’s what I wished I would have said many, many years ago.

Moving forward, how do you address the dissonance between what you just explained and the perception that Spotify pays less to artists? Is it more interviews like this? Is it more artist testimonials, which made up a big part of Loud & Clear this year?

It’s both us being much more clear, and then also getting the artists that want to speak about this to do so. And it’s very helpful, obviously, if artists say it themselves, rather than Spotify saying so. And I’m actually very proud of what we’ve done for the music industry, but the message I want to send to artists is that it’s very important to understand how it’s working, and get the truth there about [the size] of the pie. Artists and creators should be quite excited, because I think the entire music industry says, “This is the pie, now let’s try to fight over it and slice it,” but the pie has grown tremendously since we started. There is no good reason why we’re at the end now. 

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Spotify has been scaling up its live music offerings, both in terms of events and ticketing. What do the next few years look like in that realm?

Our core strategy is to help artists, and touring is enormously important for many artists. We already give artists information about where their listeners are, who they are demographically, which tracks they listen to. But a couple of years ago, we started also just selling tickets for them, from all the providers, as an aggregator. And the reason we could do this is because we know who the biggest fans are. 

The scalping problem is enormous. Artists are so upset when their biggest fans get pushed out of the queue for someone buying all these tickets. We’re really well-positioned to solve that, so we simply started selling tickets for them, because we can show it to the right people so they actually get a chance to buy these tickets first. I think we’ve sold about $1.5 billion dollars worth of tickets, and I think we’re gonna keep growing that. We’re not making a lot of money from that — we’re just helping artists, and we’re helping the revenue. I want the revenue statement to be, “Spotify made this much in streaming for me, and they sold this many tickets for me.” We want to be this full solution for artists. 

Spotify is celebrating its 20th year, and you’ve said that you want to be with the company for 20 more years; meanwhile, other companies want to position themselves as the Spotify of the next era, the AI music era. How do you stay on the cutting edge of innovation as a major, veteran company?

People say you should follow the money, but I think that’s wrong. People say you shouldn’t follow the revenues, you should follow the margins, but Spotify was unprofitable for years, while most other people in the value chain were profitable. We just invested and invested, and we keep investing a lot back into the company. That is the only way to stay on top.

The way we think about the moment we’re in now, it’s very analogous to either the original piracy moment or the smartphone moment. It’s a time of tremendous change, but that is the time that companies grow. Google and Amazon got bigger through each of these changes, and so did Spotify. Now with AI, it’s the same thing, and Alex and I look at this time as an opportunity to do more, not less. When there’s a lot of change, it is much easier to do new things than when the market is very stable, and everyone has their position. 

The simple answer is, you need ambition as a company. And Alex and I named this year “the year of increased ambition,” to clarify to the company and to our employees that we are raising our ambition. The reason we stayed around working for Daniel for almost 20 years is because his ambition always kept increasing. We’re trying to be public about that, and we’re trying to show it by the amount of money we invest back in the business, instead of trying to extract value and maximize margins. I think we have a good chance. You’re just gonna have to take some risk, but risk-reward is a real thing.

An album titled after a 600-year-old Korean folk song. A stacked lineup of global producers. A sold-out stadium world tour. A showcase on Gwanghwamun, Seoul’s ceremonial spine, with the statue of the king who invented the Korean alphabet right in front of the comeback stage and drones stitching patterns across the night sky. BTS‘ long-awaited Arirang arrives carrying all of that weight, and remarkably, it holds.

BTS have always run on sincerity. Since 2013, the seven-member Korean supergroup has turned the ordinary turbulence of youth into a discography so vast and so emotionally direct that it vaulted them from a small Seoul practice room to the Billboard Music Awards stage and beyond. The irony is that nothing about their own youth was ordinary. There were no idle hallway sprints between classes, no entry-level career stumbles. Just relentless forward motion.

“That’s right, like Bulletproof, easy to say, right?/ Who keeps clearing the bar every single time?” sings SUGA on the Mike WiLL Made-It-produced song “2.0.” The front half of Arirang runs on that same fuel, only now a battalion of international producers (Ryan Tedder, Diplo, Kevin Parker, El Guincho, Derrick Milano among them) recast the group’s signature intensity for 2026.

And then it paused. South Korea’s mandatory military service is a complicated thing: part civic duty, part enforced pause, part emotional reckoning. Whether BTS deserved an exemption became a national debate. They sidestepped it by enlisting like everyone else, one by one. Barracks life probably wasn’t as alien to seven men who’d spent a decade under an idol’s clock. But the quiet after lights-out at 10 p.m.? That was new. The tolling of the Sacred Bell of Great King Seongdeok that rings through the album’s sixth track, “No. 29” condenses eighteen months of that stillness into a single pivot.

From here, Arirang turns inward, and gets considerably more interesting. Predestined stillness becomes a mirror: the primal weight of fame on “Like Animals,” the hamster-wheel numbness of “Merry Go Round,” the unsettling clarity of “NORMAL.”

These aren’t seven solo confessions stitched together. The group processes its anxieties collectively, landing on solidarity aimed at a generation wrestling with the same noise. But the album is sharp enough to reverse the question: if BTS exist to comfort others, who comforts them? “They’re special among Asians/ Heroic figures, too hard to break/ Just seven people, though,” sing j-hope and V on “They Don’t Know ‘Bout Us.” Everyone knows BTS. Knowing the seven of them is another matter.

The closing stretch offers an answer. From “One More Night” onward, Arirang pivots toward “you,” unmistakably ARMY. On closer “Into the Sun,” the group extends an invitation to join what has been less a marathon than a full sprint toward the light. “Even if I run toward the sun and never get closer/ Don’t be afraid, remember/ It’s only for a moment.” In Korean, the subject can drop out of a sentence entirely, and here the absence does quiet, deliberate work: the “I” and the “you” blur into one. With that, Arirang ends at dawn.

From anthems to deep cuts, here’s how every track on Arirang stacks up.


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