Eric Nam takes us out to  hibachi at Shogun in Pasadena to celebrate his brand-new single “How the Fire Started.” Fresh off his unforgettable run on ‘The Traitors’ season 4, he shares behind-the-scenes ‘Traitors’ secrets, upcoming film projects, and why he almost turned down reality TV multiple times.

Eric Nam:

Don’t trust nobody. Don’t trust anybody. That’s how the fire starts. You trust people. You get stabbed in the back. 

Tetris Kelly:

Test these magic ears. 

Fire in the hole. It’s a heart! Oh and it’s broken, like me in my song! 

Too bad you can’t pay for this because you lost.

What are you wearing? Is that a napkin? 

‘Sup player. I’m doing my best Rob.

Is it Slytherin? 

It’s the Slytherin one. I don’t have the fancy Traitor one. You have to give me one. 

It looks great.

Did you keep your robe?

No, they’re, like, very highly coveted items.

Well, thanks for hanging! I heard you got a fire single, so we’re gonna do some fire. 

Yes, I love fire, let’s play with some fire.

I’m happy to be here with you. So tell me why you decided you had to take us out to hibachi. 

So my new single is called “How the Fire Started,” and I thought it would be fun to do something with fire.

Well, there’s gonna be a lot of fire.

I know, and I’m so excited. And also, I haven’t been to a hibachi in at least a decade. 

Oh, well. So we’re coming back. You’re gonna enjoy it. You’re gonna catch shrimp in your mouth.

Nostalgia, an onion volcano that explodes — like, there’s nothing that excites me more. 

Well except maybe becoming a Traitor. 

Except maybe, actually, I don’t know that was really hard, guys, really hard. 

So we’re gonna talk about new music. We’re gonna talk about ‘Traitors.’ But one of the things I think is so interesting is, like, you’ve had this incredible music career, you obviously have built your fanbase, but I’m sure so many people are discovering Eric Nam now from ‘Traitors.’ So how is it to kind of see yourself grow in recognition with a new group of people?

You know, it’s been really exciting. I initially had said no to doing ‘Traitors’ a few times. I was very hesitant, because it’s reality TV in the U.S., which is also very different from reality TV in Korea, and I just didn’t know how it would play out, but I thought it would be a great way for me to introduce myself to a bigger population of the United States and to hopefully introduce them to my music. And so that was, like, the big, bold decision I took.

Keep watching for more!

Britney Spears‘ rep has spoken out after the star was arrested for suspicion of a DUI on Wednesday (March 4), telling Billboard in a statement Thursday that the star is going to be making some serious changes in her life with support from her family.

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Of the arrest that took place 9:28 p.m. PT in Ventura County, Calif., Spears’ rep said, “This was an unfortunate incident that is completely inexcusable.”

“Britney is going to take the right steps and comply with the law, and hopefully this can be the first step in long overdue change that needs to occur in Britney’s life,” the statement continued. “Hopefully, she can get the help and support she needs during this difficult time.”

“Her boys are going to be spending time with her,” it concluded, referencing Spears’ sons Sean and Jayden, whom she shares with ex-husband Kevin Federline. “Her loved ones are going to come up with an overdue needed plan to set her up for success for well being.”

The statement comes shortly after Billboard confirmed that Spears had been taken into custody, with the Ventura County Sheriff’s Office booking her early Thursday morning before releasing her around 6:07 a.m. PT. She will head to court on May 4.

The pop icon previously faced legal issues in 2007, when she turned herself in for a hit-and-run and driving without a valid license after steering her car into a parked vehicle in Los Angeles. The case was later dismissed, but not before she was placed under a legal conservatorship in 2008 that would last for the next 13 years.

The statement from Spears’ rep echoes what her ex-husband said in his October memoir, You Thought You Knew, in which Federline warned “The truth is, this situation with Britney feels like it’s racing toward something irreversible.”

“It’s become impossible to pretend everything’s OK,” he also wrote of his famous ex-wife’s well-being. “Something bad is going to happen if things don’t change, and my biggest fear is that our sons will be left holding the pieces.”

Spears, however, slammed the memoir, saying at the time, “The constant gaslighting from ex-husband is extremely hurtful and exhausting.”


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One of the longest-tenured members of the Beach Boys is hanging it up after more than six decades on the road to focus on songwriting and recording. According to Rolling Stone, Bruce Johnston, 83, is retiring from touring with the “Surfin’ USA” band after 61 years on the road, where he performed the band’s surf pop classics in upwards of 6,000 concerts.

“It’s time for Part Three of my lengthy musical career!” Johnston told the magazine of his decision, which will leave founding member singer Mike Love as the lone original-era member still touring with the band; fellow co-founder singer/rhythm guitarist Al Jardine stopped touring with the Love-led version of the Beach Boys in 2012.

“I can write songs forever and wait until you hear what’s coming!!! As my major talent beyond singing is songwriting, now is the time to get serious again,” Johnston continued. “In addition, I’m currently working on developing a speaking-engagement chapter of my career — inspired in part by Cary Grant, who long ago made a similar move after his movie career. With a ton of help designing what I speak about from [honorary Beach Boys member actor] John Stamos, I’ll be doing appearances and events of my own. I might even sing ‘Disney Girls’ & ‘I Write The Songs!!,’ he wrote, the latter in reference to, respectively, one of the handful of songs he wrote for the band, as well as the 1976 Billboard Hot 100 No. 1 Barry Manilow hit he penned.

Johnston added that he’s still excited to join the band for special performances, specifically the upcoming July 2-4 gigs at the Hollywood Bowl in Los Angeles as part of the events celebrating the United States’ 250th anniversary. “This isn’t goodbye, it’s see you soon. I am forever grateful to be a part of the Beach Boys musical legacy,” he said.

At press time a spokesperson for the Beach Boys had not returned Billboard‘s request for comment.

With the exception of a 2012 world tour in support of the That’s Why God Made the Radio album, Johnston has been the only other old-school member of the group to tour with Love for the past 28 years. He originally joined in band in 1965, four years after its founding, to help fill in for musical mastermind Brian Wilson when he stepped aside to focus on studio recordings. After splitting in 1972 to pursue solo work and songwriting, Johnston returned in 1978 and had been a reliable touring and recording member ever since.

In a separate statement to RS, Love called Johnston “one of the greatest songwriters, vocalist, and keyboardist of our time. We’ve had the honor of his performance and participation for many many years with the Beach Boys. Change is always promised in life, today we find ourselves in a chapter of change, but not an end.”

He praised Johnston for shifting his focus to his biggest strength: songwriting and recording, and said he looks forward to collaborating with him in the studio in the “very near future. I am very supportive of Bruce and I have every confidence that he will produce great music,” he added. “I am delighted that Bruce will join the band on special occasions and when his schedule permits including The Hollywood Bowl performances celebrating the 250th Birthday of our great nation. I love & respect Bruce Johnston.”

Chris Cron, the lead singer for the Beach Boys tribute act Pet Sounds Live, will replace Johnston in the touring version of the group. Estranged member Jardine continues to tour with the Pet Sounds Band — featuring former members of Wilson’s solo band — performing Wilson and the Beach Boys’ music, lately focusing on the 1977 The Beach Boys Love You album; they will hit the road again on April 11 with a gig at the Scottish Rite Auditorium in Collingswood, N.J.

Listen to some of Johnston’s compositions for the Beach Boys below.


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Tainy has stepped up to the plate as the official music producer for the 2026 World Baseball Classic, marking the first original tournament soundtrack for Major League Baseball.

For the three-track project — out now — the Puerto Rican hitmaker recruited Mexican-American singer/songwriter Becky G, K-pop sensation YEONJUN of TOMORROW X TOGETHER, Puerto Rican rappers Myke Towers and Young Miko, and Japanese artist Fujii Kaze, for a global (and multilingual) sound that mirrors the international spirit of the World Baseball Classic.  

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“It’s all about bringing different cultures and music styles together, and having different types of artists and making a true global record.,” Tainy tells Billboard exclusively. “In Puerto Rico, baseball has always been part of our lives. So celebrating our amazing baseball heritage is something that I always appreciate.” 

Sonically, the tournament soundtrack includes the K-pop-inspired “Make It Count,” the fresh trap song “MVP,” and the electronic dance track “My Place,” all produced by Tainy alongside the creative input of his longtime collaborators Albert Hype and Jota Rosa. 

“This project with the WBC and baseball was more about showcasing the incredible team I have around me,” he expresses. “I’m at a stage in my career that it’s not about me anymore. It’s about creating amazing art with my team that we feel proud of.”

“The World Baseball Classic is a special celebration of national pride and elite competition that resonates far beyond the diamond,” Uzma Rawn Dowler, MLB chief marketing officer and senior vice president, global corporate partnerships, said in a press statement. “By collaborating with a visionary like Tainy to produce our first-ever original soundtrack, we are leaning into the intersection of sports and music to connect with fans on a deeper cultural level. Bringing together the influence of these talented musical artists from around the world allows us to amplify the energy of the tournament and showcase the vibrant spirit that defines modern baseball.”

The 2026 World Baseball Classic runs now through March 17, featuring 20 teams in four pools across Tokyo, San Juan, Miami & Houston.

For the full schedule and ticket information, visit here.

Is February becoming the most important month on the pop stardom calendar? Between the Grammys, the Super Bowl, the heightened pitch of awards season and a number of big names looking to make good early impressions — and this year, even the Winter Olympics having an impact — it seems that the stars were out and in full effect this second month of 2026, effectively shaking off the doldrums of late 2025. (Though as crowded a month as it was, one pop star still clearly lorded over all of it, to a near-unprecedented degree.)

This week on the Greatest Pop Stars podcast, we look back at the jam-packed February that was in pop stardom. Host Andrew Unterberger is joined by Billboard staffers Eric Frankenberg and Meghan Mahar to share and debate our respective February top five lists, while also naming some honorable mentions, some disappointments, and some artists who we’re looking forward to in the next few months of the new year. (If you want to listen back to our January 2026 recap or any of our monthly recaps from 2025, you can check them all out here.)

While recapping the shortest-but-busiest month of the calendar year, we ask all the most pressing questions about February 2026 in pop stardom: How do we compare Bad Bunny’s February this year to Kendrick Lamar’s February last year? Is Ella Langley already a near-lock for the Greatest Pop Stars of 2026? Will Megan Moroney jumpstar the country-disco revival? Did Bruno Mars used to be a lot funnier? Is the “Stateside” remix really that much superior to the original? Do we feel a little bit underserved by the BLACKPINK and/or Baby Keem comebacks? And perhaps most importantly: Why are two out of three of us finding ourselves sobbing to the Hilary Duff album?

Check it out above, along with a YouTube playlist of some of the greatest moments in February 2026 pop stardom — all of which are discussed on the pod — and subscribe to the Greatest Pop Stars podcast on Apple Music or Spotify (or wherever you get your podcasts) for weekly discussions every Thursday about all things related to pop stardom!

And as we say in every one of these GPS podcast posts — if you have the time and money to spare, please consider donating to any of these causes in the fight for trans rights:

Transgender Law Center

Trans Lifeline

Destination Tomorrow

Gender-Affirming Care Fundraising on GoFundMe

Also, please consider giving your local congresspeople a call in support of trans rights, with contact information you can find on 5Calls.org.

The recorded music market grew by 13.7% in 2025, reaching 409.5 million euros ($475.7 million) in industry value, according to the annual report from PROMUSICAE (Producers of Music of Spain), the association that represents over 95% of Spain’s music market.

Music sales — including digital and physical formats — generated 343.7 million euros ($399.3 million), equivalent to 84% of the industry’s total revenue, placing the market at levels similar to those recorded in 2003, though still 26% below the historic peak reached in 2001.

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Among the most consumed albums in Spain in 2025, the report highlights Debí Tirar Más Fotos by Bad Bunny, which topped the annual chart after 51 weeks on the list. The top 10 also included Lux by Rosalía, Cuarto Azul by Aitana, Buenas Noches by Quevedo, Borondo by Beéle, and The Life of a Showgirl by Taylor Swift, as well as albums like Nacer de Nuevo by JC Reyes, Tropicoqueta by Karol G, Lo Mismo de Siempre by Mora, and Omar Courtz’s Primera Musa.

Streaming continued to be the main driver of the music industry in Spain in 2025. This format generated 299.8 million euros ($348.3 million), 13% more than the previous year, accounting for 99.2% of all digital sales.

The majority of that revenue came from premium subscriptions, which contributed 213.8 million euros ($248.4 million), accounting for 71.3% of total streaming revenue. Ad-supported streaming — both audio and video — generated 86 million euros ($99.9 million), though it represents a much smaller portion of the industry’s total revenue despite its high level of usage.

According to the report, more than 21 million Spaniards used audio streaming services in 2025, which is roughly 42% of the population, while over 8 million users had premium subscriptions, an 18% increase compared to 2024.

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In the annual song ranking, the standout track was “La Plena (W Sound 05)” by W Sound, Beéle, and Ovy On The Drums, followed by Yorghaki and Alleh’s “Capaz (Merengueton).” The ranking also features several hits by Bad Bunny, including “Baile Inolvidable,” “NuevaYol,” “DtMF,” and the collaboration “Veldá” with Omar Courtz and Dei V. Other notable tracks of the year included “Mi Refe” by Beéle and Ovy On The Drums, “No tiene sentido” by Beéle, Karol G’s “Si Antes Te Hubiera Conocido,” and “Yo y Tú” by Ovy On The Drums, Quevedo, and Beéle.

Overall, the digital market generated 302 million euros ($350.8 million), accounting for 87.9% of all recorded music sales in Spain. Permanent downloads and other digital formats contributed 2.2 million euros ($2.56 million), although their share of the market continues to decline compared to streaming.

The physical market also saw significant growth in 2025, with revenues of 41.7 million euros ($48.4 million), a 31.6% increase from 2024.

Vinyl continues to be the dominant format, accounting for 69% of physical sales. A total of 2.18 million units were sold, generating 28.9 million euros ($33.5 million), a 44.9% year-over-year increase. CD sales also grew, though more modestly, with revenues of 12.6 million euros ($14.6 million), up 9.1% from the previous year.

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Antonio Guisasola, president of PROMUSICAE, shared his perspectives on the sector’s results for the past year. “The growth of the recording market in 2025 confirms that the efforts and investment of record companies in Spain to support the talent and creativity of artists are delivering results that bring us closer to the figures of 2003,” he said in a statement.

However, the executive warned that the sector still faces structural challenges: “The penetration of paid subscriptions remains lower than in other markets around us, so it is necessary to continue strengthening this model to ensure fair compensation for creators,” he added.

The report also highlights that piracy remains a significant issue, with 34% of consumers accessing content illegally, which is estimated to have an economic impact of 722 million euros ($838.8 million) on the music industry.

Seemingly as soon as the Times Square Ball dropped, ushering in the new year, social media was flooded with throwback selfies, memes and playlists as part of a trend proclaiming that 2026 is the new 2016.

Rae Sremmurd’s decade-old smash “Black Beatles” soundtracked every other video in For You feeds. John Legend relived the triumph of La La Land on his social media. And Reese Witherspoon posted years-old selfies with Taylor Swift.

After the early 2020s oscillated between ’80s and Y2K aesthetics, it became clear that this year, the culture had zeroed in on one era in particular; now, 2016 could very well shape the way pop music moves throughout 2026 as Gen Z artists in particular can throw it back to a year they have vivid memories of. As Drake’s “One Dance,” Beyoncé’s Lemonade and Desiigner’s “Panda” dominated conversations and culture, perhaps just as crucially, 2016 was also the last vestige of life before the rise of Trumpism and the alt-right, and later, AI’s domineering shadow and algorithms that replaced monoculture with infinite silos.

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When Fetty Wap earned an early release from prison a few days into 2026, his homecoming landed as a cosmic sign. The New Jersey rapper’s dominant run lasted between 2015 and 2016, and now his music is back in the zeitgeist as fans celebrate his return. According to Luminate, “679” and “Trap Queen,” Fetty Wap’s two biggest songs from that era, both vaulted over 200% in U.S. on-demand audio streams between the last week of December 2025 and the third week of January. During the same period, several notable 2016-era pop smashes rose in streaming activity; “Panda” was up 68.6%, while The Chainsmokers’ hits “Don’t Let Me Down” with Daya jumped 35.6% and “Closer” with Halsey leapt 42%.

As much as consumers are revisiting music circa 2016, artists from that era are also using this nostalgia wave to bring attention to more recent releases. Chief among them is Swedish pop sensation Zara Larsson, who has harnessed the resurgence of 2015’s “Lush Life” (which has since reentered the Billboard Hot 100 at No. 36) to lift still-rising 2025 releases like “Midnight Sun” and “Stateside” with PinkPantheress. The latter track earned a notable boost after it soundtracked gold medalist Alysa Liu’s exhibition gala skate at the 2026 Winter Olympics, which earned rave reviews from both “Stateside” singers on social media.

Ten years after the “Black Beatles”-soundtracked Mannequin Challenge dominated social media, Rae Sremmurd’s Swae Lee is now gearing up for Same Difference, his first project solely under his name. “Broccoli” singer DRAM has started teasing a new single, and Mike Posner, whose “I Took a Pill in Ibiza” ruled 2016 by way of a Seeb remix, will release a rewritten version of the Hot 100 top 10 hit in March, honoring the late Avicii and ushering fans into a new era of spiritual enlightenment in his music.

Several artists are also bringing this approach to the live arena, bolstering more recent tracks with their 2016-era hits. Halsey, who spent 12 weeks atop the Hot 100 with 2016’s “Closer,” recently wrapped her Back to Badlands Tour celebrating 10 years of her debut album, Badlands, while Bronx MC A Boogie Wit Da Hoodie sold out a February Radio City Music Hall show in New York (where Fetty Wap was a surprise guest) feting the 10-year anniversary of his debut mixtape, Artist. Moreover, R&B duo dvsn, Grammy-nominated blues rock outfit KALEO and rock band The Wonder Years all announced forthcoming tours in honor of their respective 2016 releases.

In this way, established artists and newer acts are moving in lockstep. As early as summer 2025, Dream Academy alum and rising pop star Adéla, who’s set to open for Demi Lovato’s arena-headlining tour this year, was banking on 2016 nostalgia to market her “Sex on the Beat” single on TikTok. “Do we think I’d have a crown if this was 2016?” she captioned a clip of her lip-syncing to the track. Eli, a buzzy pop artist gearing up for her own North American headlining trek this spring, went a bit further, pulling from late-2000s/early-2010s Hannah Montana-­esque fashion to establish a persona for her debut album, Stage Girl, across social media. Chxrry, the ascendant first lady of R&B on The Weeknd’s XO record label, has looked to Cassie’s mid-2010s hairstyles to streamline her social media aesthetic and single covers. And in the music video for her hit single “Chanel,” a song that reached No. 43 on the Hot 100, Grammy winner Tyla donned a wig that almost directly references Cassie’s bright yellow bob from the 2016 MTV Video Music Awards.

Beyond music releases and consumption, this 2016 nostalgia wave is also already affecting the way artists move online — part of the collective yearning for a less curated internet experience. As the biggest social media sites have adopted algorithms that strip much of the internet’s levity, musicians have turned to other channels to express their humanity and connect with fans, namely Substack, with Troye Sivan, Charli xcx, Doechii and ­Lizzo becoming early artist adopters of the platform. It’s possible that 2026 could see Substack becoming the go-to destination to launch album rollouts or house exclusive content.

As 2026 continues to unfold, the true test for the year’s cultural legacy rests on whether it can rise above the shadow of 2016 nostalgia and offer something distinct — or prove that there’s truly nothing new under the midnight sun.

This story appears in the March 7, 2026, issue of Billboard.


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As analyzed by Billboard in 2025, songs are increasingly lasting in the upper reaches of the Billboard Hot 100. Contributing factors cited include a bevy of beloved hits from both established and newer acts, enhanced artist development campaigns and streaming’s ability to help lessen fatigue of acts’ biggest singles by spreading listening across their catalogs.

Two relatively recent smashes stand as the longest-charting hits in the top 10 over the Hot 100’s history: Teddy Swims’ “Lose Control” (80 weeks) and Shaboozey’s “A Bar Song (Tipsy)” (66). Another, Lady Gaga and Bruno Mars’ “Die With a Smile,” tallied 51 weeks in the top 10, with Alex Warren’s “Ordinary” up to 43 weeks and counting (including a record 33 in the top three).

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Also among sturdy hits that charted on the Hot 100 through 2025: Benson Boone’s “Beautiful Things” (42 weeks in the top 10), Sabrina Carpenter’s “Espresso” and Billie Eilish’s “Birds of a Feather” (33 each).

As for their sonic styles, what are key differences between songs that forge notably long and shorter stays in the chart’s top 10? Hit Songs Deconstructed, which provides compositional analytics for top 10 Hot 100 hits, has released its 2025 Staying Power report.

Here are three takeaways from Hit Songs Deconstructed’s in-depth research about what defined durable Hot 100 top 10s in 2025.

Pop Is Hard to Stop

As reflected by hits noted above by Gaga, Mars, Carpenter and Warren, “Pop songs had the greatest staying power in 2025,” Hit Songs Deconstructed notes, with 45% of Hot 100 top 10s lasting for 10 weeks or more being pop titles.

Here’s a breakdown by genre of 2025 Hot 100 hits with runs of 10 or more weeks in the top 10:

  • Pop: 45%
  • Country: 23%
  • R&B/soul: 18%
  • Hip-hop/rap: 9%
  • Rock: 5%

Pop also led in 2024, accounting for 36% of Hot 100 top 10s lodged in the tier for at least 10 weeks. Country and R&B/soul held their 2025 shares from a year earlier, while hip-hop/rap fell five points from 14%.

Unsurprisingly, pop’s top placement aligns with its victory as the most prominent primary genre in the Hot 100’s top 10 overall for 2025.

Love Somebody

The most common lyrical theme in 2025 Hot 100 hits that lasted for 10 or more weeks in the top 10? “Songs centered on love and relationships,” Hit Songs Deconstructed finds, with such narratives in 68% of top 10s that charted for 10 weeks or more.

Given its universality, love similarly accounted for 67% of top 10s with stays of nine weeks or fewer in the bracket.

2025 Hot 100 top 10s of 10 or more weeks with storylines about love include Carpenter’s “Taste,” Taylor Swift’s “The Fate of Ophelia” and Morgan Wallen’s “Just in Case.”

Among notable differences thematically, 23% of Hot 100 top 10s focusing on lifestyle were in the region for 10 or more weeks, versus 40% for nine or fewer. Such lyrical references are commonly tied to hip-hop, which as a primary genre fell by half in overall top 10 presence in 2025.

Shorter Songs, Longer Stays

“Shorter song lengths were more prevalent among songs with staying power,” compared to those that charted for nine weeks or fewer, Hit Songs Deconstructed reports. Hot 100 top 10s in 2025 that extended their stays to 10 or more weeks averaged 3:17 in length, 12 seconds more succinct than songs that lasted for nine weeks or fewer.

Despite brevity a trait of longer-lasting 2025 Hot 100 top 10s, “the inclusion of a pre-chorus was significantly more common among songs with staying power,” according to Hit Songs Deconstructed. Pre-choruses are heard in 73% of songs that remained in the top 10 for 10 or more weeks, as opposed to 40% of songs that charted for nine or fewer weeks.


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Britney Spears has been arrested in Ventura County, Calif., Billboard has confirmed via records posted by the Ventura County Sheriff’s Office. According to Variety and TMZ, the pop star was arrested for suspicion of DUI.

According to the Ventura County Sheriff’s Office, Spears was arrested Wednesday (March 4) at 9:28 p.m. PT and booked at 3:02 a.m. PT. She was released at 6:07 a.m. PT.

Her court date is scheduled for May 4.

Billboard has reached out to Spears’ rep, as well as Ventura County PD for more information.

This is a developing story. Check back for updates.

Following the acquisition of the Blackground/Black Fountain Publishing catalog, a new music publishing company is being launched. Billboard can report exclusively that Legacy Publishing is helmed by veteran music executive Chaka Zulu with partners Paris Kirk and Boikai Cummings.

Encompassing more than 800 songs, the catalog houses key recordings by Aaliyah, Missy Elliott and Timbaland, plus hit collaborations featuring Jay-Z, Drake, Lil Wayne and Nas, among others. Headquartered in Atlanta, Legacy Publishing will also have a presence in Los Angeles, London and Johannesburg.

According to the press announcement, Legacy Publishing seeks “to reinvigorate these works through strategic partnerships, innovative capital structures and proactive asset management.” Financial details about the acquisition and the catalog’s value aren’t being disclosed. However, the new entity is backed by investors from the music, sports, consumer goods and financial services sectors. Those investors include NBA All-Star John Wall, Nyema Tubman (SheaMoisture/Sundial Brands), Courtney Stewart (Right Hand Music), Tunde Balogun (LVRN), Ty Baisden (COLTURE Holdings) and artist/entrepreneur Brent Faiyaz (ISO Supremacy).

Commenting on the company’s choice of moniker, Zulu — who co-founded Disturbing tha Peace Records with his brother Jeff Dixon and Ludacris — said, “Everything we do contributes to our legacy. We are building a business our descendants can be proud of; one rooted in values, thoughtful acquisitions, flexible partnerships and a clear sense of purpose.”

“Copyright owners are looking for both financial flexibility and true partnership,” stated Cummings, founder of CIH Group and Octav AI, an upcoming asset management software. “High-quality music assets require the right structure and experienced partners to help them evolve into the next era of music.”

Since acquiring the Blackground/Black Fountain Publishing catalog, Legacy says it has released 15 new songs featuring samples from the catalog, which have “generated more than 726 million streams on Spotify.” Examples include “CN Tower” by PARTYNEXTDOOR and Drake, “WASSUP” by Young Miko, “Somebody” by Latto, “JT Coming” by JT, “Open Invite” by Teyana Taylor and Kaytranada, and “All the Signs” by Don Toliver. “GONE,” a previously unreleased collaboration between Aaliyah and Tank, has also been issued, as has an EDM remix of Faiyaz’s “Jackie Brown” that’s garnered more than 334 million Spotify streams.

Legacy Publishing has also secured sync placements in film, television, gaming and advertising. Those include: Drake’s “Look What You’ve Done,” featured in Hulu’s Reasonable Doubt; Young Miko’s “WASSUP,” featured in EA Sports’ FC 2026 and Nike’s “Tomo el Juego / SUFA25 Next Gen Football” campaign; Pretty Ricky’s “Your Body” in an Oreo commercial; and a Fortnite dance emote set to JT’s “JT Coming.”

“We are one of the few publishing groups whose partners actively manage some of the world’s biggest artists,” added Kirk, who’s also a partner at COLTURE. “With more than 30 years of combined experience in cultural curation, deal structuring and asset management, we’re just getting started.”